Driving growth behind Australasia’s largest bagel company through resetting the sales and marketing function and creating a clear three-year growth plan. Passionately leading teams across ANZ to bring more bagels, to more people.The optimist sees the bagel, the pessimist sees the hole...

I manage a commercial property, with 6 retail outlets and 5 offices, maximising the yield on the investment for the owner.

Dakota Sales Management was established to provide sales and merchandising services for high-growth mindset companies including ABE’S Bagels, Little Island Coconut Creamery, and others. I was brought in to assess the viability of this start-up company and shift Dakota into a reputable agency by developing our team of 40 employees into a high-performing team, increasing revenue and adding value for clients.Responsibilities:- Creating the company strategy and a purpose-driven mission.- Build an excellent staff culture and client relationships, through leadership by example and creating a challenging and engaging work environment that encourages high performance - Identifying opportunities for growth increasing financial viability and market share, including possible acquisitions or mergers through the building of relationships and networks. - Balancing the growth needs of the business within cashflow restraints by ensuring the company’s priorities are clear and that resources are directed to the areas that will have the greatest impact

Part of the executive team, responsible for the strategic leadership of Sales and Marketing. During my time the business increased+57% in sales and +17% market share through a purpose-driven mission, NPD, and by securing additional distribution with NZ’s major grocers.

Led the award-winning brand transformation project for this £171m iconic soft drinks brand which was previously had a consistent value sales decline -5% for the past 8 years and penetration decline for 10 yearsAchievements:+6.5% value sales growth and +15.5% penetration growth while increasing brand margin by +9%.Delivered ROI on communications campaign of 1.81x Grew a previously stagnant category +3%. This success was recognised by versions industry bodies through in winning the below awards• UK Product of the Year from Kantar’s research of 10,000 consumers• Marketing Week Master Grand Prix Award for Brand Relaunch• Chartered Institute of Marketing Brand Revitalisation Awards• Marketing Society Brave Award• UK Soft Drink of the Year for NPD