Catherine R. Pedersen Email & Phone Number

Kansas City, Mo, Us

Lexington, Kentucky

Create and edit copy for sales collateral, presentations, web, social media, email campaigns, case studies, product launches, prospecting efforts and internal communications. Develop and edit content for education, healthcare, government and financial industry segments. Design brand-compliant messaging in support of corporate revenue objectives. Specialties include writing benefit-oriented copy for technical, non-technical and business-to-business audiences.

Lenexa, Ks

Created strategic, targeted collateral for K-12 and higher education software solutions. Managed content for healthcare, government, financial and channel segments. Developed messaging for sales enablement, email campaigns, case studies, white papers, website content, technical reports and industry trade shows.

Developed a variety of targeted customer collateral and web content through online contact management system. Created regulatory and marketing communications for client base. Managed database for updating customer information, profiles and financial goals

Developed marketing content and social media efforts for mobile communications solutions. Managed creative process with vendor/agency partners to deliver targeted, optimized collateral within budget and schedule parameters. Administered online advertising program and website content for business marketing, delivering $150MM impressions based on a cost per order metric. Created response-driven, B2B collateral including web, email, banner ads, direct mail, direct mail, retail display and billing… Show more Developed marketing content and social media efforts for mobile communications solutions. Managed creative process with vendor/agency partners to deliver targeted, optimized collateral within budget and schedule parameters. Administered online advertising program and website content for business marketing, delivering $150MM impressions based on a cost per order metric. Created response-driven, B2B collateral including web, email, banner ads, direct mail, direct mail, retail display and billing communications, delivering voice campaigns 52 percent below budget at a 3.65 percent response rate. Show less

Overland Park, Kansas

Managed copy for marketing campaigns to support product awareness, brand equity and new product launches for small business, emerging and enterprise markets. Developed marketing communications collateral for Sprint-Nextel brand launch delivering 50 million customer touchpoints and reducing churn by 15 percent. Supervised planning and execution of direct mail, online content, directory placements, credit inserts and sales support collateral while reducing cost by 25 percent. Migrated welcome… Show more Managed copy for marketing campaigns to support product awareness, brand equity and new product launches for small business, emerging and enterprise markets. Developed marketing communications collateral for Sprint-Nextel brand launch delivering 50 million customer touchpoints and reducing churn by 15 percent. Supervised planning and execution of direct mail, online content, directory placements, credit inserts and sales support collateral while reducing cost by 25 percent. Migrated welcome package database from hard copy system to online environment, realizing an annual savings of $3.5 million. Show less

Ba, Journalism/Communications

Paralegal Certification, Rockhurst University, Kansas City, Missouri

Education record