Catherine R. Pedersen Email and Phone Number
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Catherine R. Pedersen personal email
Catherine R. Pedersen phone numbers
Marketing Communications/Content Strategist with extensive experience working with growth and Fortune 500 companies. Proven abilities in creative development, lead generation copy, brand strategy, digital media and campaign management. Highly proficient in writing and editing deadline-oriented business communications for internal and external clients. Customer-focused with strong relationship building and strategic development skills. Experienced in SEO content development and AI copy optimization.Areas of focus: team collaboration; corporate communications; writing and editing business and technical collateral; creative development; account management; web content; education, healthcare, government, financial services, retail and banking industries.
Lexmark International, Inc.
View- Website:
- lexmark.com
- Employees:
- 10488
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Global Marketing Content StrategistLexmark International, Inc. Jun 2015 - PresentLexington, KentuckyCreate and edit copy for sales collateral, presentations, web, social media, email campaigns, case studies, product launches, prospecting efforts and internal communications. Develop and edit content for education, healthcare, government and financial industry segments. Design brand-compliant messaging in support of corporate revenue objectives. Specialties include writing benefit-oriented copy for technical, non-technical and business-to-business audiences.
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Marketing Business WriterPerceptive Software Oct 2011 - May 2015Lenexa, KsCreated strategic, targeted collateral for K-12 and higher education software solutions. Managed content for healthcare, government, financial and channel segments. Developed messaging for sales enablement, email campaigns, case studies, white papers, website content, technical reports and industry trade shows.
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Client Services StrategistUbs Jul 2010 - Dec 2010Developed a variety of targeted customer collateral and web content through online contact management system. Created regulatory and marketing communications for client base. Managed database for updating customer information, profiles and financial goals -
Marketing Communications ManagerCenturylink 2005 - 2009Developed marketing content and social media efforts for mobile communications solutions. Managed creative process with vendor/agency partners to deliver targeted, optimized collateral within budget and schedule parameters. Administered online advertising program and website content for business marketing, delivering $150MM impressions based on a cost per order metric. Created response-driven, B2B collateral including web, email, banner ads, direct mail, direct mail, retail display and billing… Show more Developed marketing content and social media efforts for mobile communications solutions. Managed creative process with vendor/agency partners to deliver targeted, optimized collateral within budget and schedule parameters. Administered online advertising program and website content for business marketing, delivering $150MM impressions based on a cost per order metric. Created response-driven, B2B collateral including web, email, banner ads, direct mail, direct mail, retail display and billing communications, delivering voice campaigns 52 percent below budget at a 3.65 percent response rate. Show less -
Marketing Communications SpecialistSprint 1998 - 2005Overland Park, KansasManaged copy for marketing campaigns to support product awareness, brand equity and new product launches for small business, emerging and enterprise markets. Developed marketing communications collateral for Sprint-Nextel brand launch delivering 50 million customer touchpoints and reducing churn by 15 percent. Supervised planning and execution of direct mail, online content, directory placements, credit inserts and sales support collateral while reducing cost by 25 percent. Migrated welcome… Show more Managed copy for marketing campaigns to support product awareness, brand equity and new product launches for small business, emerging and enterprise markets. Developed marketing communications collateral for Sprint-Nextel brand launch delivering 50 million customer touchpoints and reducing churn by 15 percent. Supervised planning and execution of direct mail, online content, directory placements, credit inserts and sales support collateral while reducing cost by 25 percent. Migrated welcome package database from hard copy system to online environment, realizing an annual savings of $3.5 million. Show less
Catherine R. Pedersen Education Details
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Journalism/Communications -
Notre Dame De Sion High School
Frequently Asked Questions about Catherine R. Pedersen
What company does Catherine R. Pedersen work for?
Catherine R. Pedersen works for Lexmark International, Inc.
What is Catherine R. Pedersen's role at the current company?
Catherine R. Pedersen's current role is Global Marketing Content Strategist.
What is Catherine R. Pedersen's email address?
Catherine R. Pedersen's email address is cp****@****tkc.net
What is Catherine R. Pedersen's direct phone number?
Catherine R. Pedersen's direct phone number is (949) 727*****
What schools did Catherine R. Pedersen attend?
Catherine R. Pedersen attended Kansas State University, Notre Dame De Sion High School.
Who are Catherine R. Pedersen's colleagues?
Catherine R. Pedersen's colleagues are Christianne Elgincolin, Mae Camille Padilla-Copio, Benjamin Regnard, Michelle Velayo, Vincci Lo, Salvador Flores, Sudip Bhattacharya.
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