Catherine Perreault Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

As the National Marketing Manager for Canada, I oversee all initiatives to drive brand awareness, engage healthcare professionals, and promote innovative medical devices within the dynamic healthcare landscape. My responsibilities include:• Formulating strategic and tactical plans to achieve marketing objectives, including brand planning and strategy development.• Conducting thorough market research and competitive analysis to derive actionable insights and optimize decision-making processes.• Harnessing in-depth knowledge of diabetes and healthcare to tailor marketing strategies effectively.• Overseeing the execution of all promotional activities and marketing campaigns to drive results.• Providing robust education initiatives tailored to both healthcare professionals and patients.In this role, I am dedicated to driving impactful marketing initiatives that resonate with healthcare professionals and positively impact patient care nationwide.The Ypsomed Group is a leading developer and manufacturer of injection and infusion systems for self-medication and a renowned diabetes specialist with over 35 years’ experience. As a leader in innovation and technology, Ypsomed is the preferred partner for pharmaceutical and biotech companies for the supply of pens, autoinjectors and infusion systems to administer liquid drugs. Ypsomed promotes and sells its product portfolio under the umbrella brands mylife Diabetes care directly to patients or through pharmacies and clinics and under YDS Ypsomed Delivery Systems as business-to-business to pharmaceutical companies.

Montreal, Quebec, Canada

Mainly teaches Communications and Leadership Skills in programs specifically designed for executives (graduated students) and also to international students (MBA).- Researches, plans seminar content and prepares all learning material.- Adapts seminar material depending on the audience (profession, geography, etc.)- Delivers presentation in a captivating way for the students while stimulating interactions.- Prepares and conducts exercises and discussion groups. - Participates in meetings, conferences, training, and other events in and outside of the institution.

Always ready to assists companies in creating and implementing the best possible marketing strategies to promote their business and achieve their corporate goals. I like keeping things down-to earth, without compromise on rigorous planning and solid execution. I believe in looking at the real issue, asking tough questions, identifying the rightful objectives, and take action that makes sense.* Perform marketing strategy and tactics diagnosis as well as market analysis.* Build marketing plans (goals, strategies and tactics) to reach corporate objectives.* Help define brand identity and articulates key messages.* Execute strategic tasks, creates various marketing materials and monitor outcomes.* Prepare reports and delivers marketing presentations.* Advise on how to adapt communications to customers, commercial partners and employees based on their needs or objectives.I look forward to working with passionate people who believe in possibilities.

Crescita Skin Sciences Inc. is an established and growing dermatology company with a portfolio of non-prescription skincare products and prescription drug products for the treatment and care of skin conditions and diseases, and their symptoms.- Led the Marketing, Sales and Customer Service teams (15 people, 4 brands, 210 products)- Developed and implemented end-to-end commercial strategies in line with the company objectives aiming to accelerate growth (result: +22% in revenues in the first year).- Performed a thorough diagnosis of all brands (performance, product architecture, competition and consumer research). This led to:*Detailed marketing & sales plans including launches, promotions and multi-channel campaigns.*Margin optimization via portfolio and packaging rationalization combined with price increase.*Three-year innovation and product development plan.*Consolidated brand identity and creation of a brand book.- Recruited, trained, coached, motivated and mobilized highly engaged team members.- Supported the teams in order to ensure day-to-day delivery of projects and field execution.- Monitored performance (KPIs) on a daily basis, reported regularly as part of the executive committee.- Elaborated and tracked budgets (P&L) for the whole division.

Montreal, Canada Area

With headquarters in Montréal, Canada, Paladin Labs Inc. is a leading specialty pharmaceutical company focused on acquiring or licensing emerging pharmaceuticals for the Canadian market.Their dedicated sales and marketing organization has propelled Paladin to become one of Canada’s pioneers in specialty pharmaceuticals.Paladin is an operating company of Endo International plc (NASDAQ: ENDP), a highly focused generics and specialty branded pharmaceutical company delivering quality medicines to patients through excellence in development, manufacturing and commercialization.

Montreal, Canada Area

Portfolio includes: Plan B, Zincofax, Tempra, Dermakalm, Dermaflex, Vagisense, Kaopectate, Anacin, Cerumol, Auralgan.

Montreal, Canada Area

Note: Groupe Marcelle acquired Lise Watier in 2016.

Master Of Science In Administration, Marketing, M.Sc.

Award of excellence.

Specialized Graduate Diplomas (D.E.S.S.), Marketing Communications

Baa, Commerce-Marketing

Activities and Societies: L'Oreal Marketing Award Telus Contest