Catherine Plaisted Email and Phone Number
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As the VP of Marketing at Ethan Allen Global, I lead a multidisciplinary team of creative professionals, fostering a collaborative environment of innovation and excellence. I oversee the end-to-end creative process, from concept ideation and brainstorming to final execution and delivery, ensuring high-quality deliverables that exceed expectations. With over 21 years of experience in the Home Furnishings space, I have a proven track record of conceptualizing and producing integrated marketing campaigns across various channels, including digital, social media, print, and events. I collaborate with product development, sales, and executive leadership teams to align marketing initiatives with product launches, sales objectives, and corporate messaging. My goal is to create compelling and engaging brand stories that resonate with our target audiences and drive business growth.
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Senior Vice President, MarketingEthan Allen Global, Inc. Nov 2024 - PresentDanbury, Connecticut, Us
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Vice President MarketingEthan Allen Global, Inc. Jul 2023 - Nov 2024Danbury, Connecticut, UsAs the VP of Marketing at Ethan Allen Global, I lead a multidisciplinary team of marketing and creative professionals, fostering a collaborative environment of innovation and excellence. I oversee the end-to-end creative process, from concept ideation and brainstorming to final execution and delivery, ensuring high-quality deliverables that exceed expectations. With over 21 years of experience in the Home Furnishings space, I have a proven track record of conceptualizing and producing integrated marketing campaigns across various channels, including digital, social media, print, and events. I collaborate with product development, sales, and executive leadership teams to align marketing initiatives with product launches, sales objectives, and corporate messaging. My goal is to create compelling and engaging brand stories that resonate with our target audiences and drive business growth.
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Vice President, Advertising CreativeEthan Allen Global, Inc. Dec 2021 - Jul 2023Danbury, Connecticut, UsAs the person responsible for all print and digital media in the Advertising department, I manage a talented team— art directors, TV producers, interior designers, photographers, and copywriters, all help to meet tight deadlines within a fast-paced environment. I lead the creative process, from concept to execution to production, serving as hands-on creative lead at photoshoots, from simple product shots to large-scale room environments and location shoots. I manage photography assets and approved every single photograph that appeared in our advertising. Projects: monthly magazines, brochures, catalogs, web design, digital advertising, social posts, POS, signage, print ads, large-scale billboards, and trade show/convention graphics.
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Associate Creative DirectorEthan Allen Global, Inc. Jan 2003 - Dec 2021Danbury, Connecticut, Us
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Graphic DesignerCierant Corporation 2001 - 2003Danbury, Ct, UsAt Cierant Corporation, I created an array of projects in all forms of business collateral utilizing intense Photoshop skills to develop elaborate and multilayered background art.Projects: corporate identities, promotion pieces, logos, various newsletters, and direct mail. -
Senior Graphic DesignerCmyk Design 1992 - 2001Worked at a small, fast-paced design studio that appended itself to larger ad agencies who needed creative help. Participated in all aspects of electronic production and attended client meetings and press runs; also hired and trained new employees. I mastered my typography skills here with the guidance of two talented mentors.Projects: annual reports, travel publications, global corporate identities, promotion pieces, logos, various newsletters, web design, trade show graphics, and direct mail.
Catherine Plaisted Skills
Catherine Plaisted Education Details
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University Of Massachusetts DartmouthGraphic Design -
University Of Michigan - School Of InformationHtml5 Certified
Frequently Asked Questions about Catherine Plaisted
What company does Catherine Plaisted work for?
Catherine Plaisted works for Ethan Allen Global, Inc.
What is Catherine Plaisted's role at the current company?
Catherine Plaisted's current role is Senior Vice President, Marketing | Creative Strategist.
What is Catherine Plaisted's email address?
Catherine Plaisted's email address is cp****@****inc.com
What is Catherine Plaisted's direct phone number?
Catherine Plaisted's direct phone number is +120373*****
What schools did Catherine Plaisted attend?
Catherine Plaisted attended University Of Massachusetts Dartmouth, University Of Michigan - School Of Information.
What are some of Catherine Plaisted's interests?
Catherine Plaisted has interest in Photography, Watching Zombie Movies, Bookbinding.
What skills is Catherine Plaisted known for?
Catherine Plaisted has skills like Fine Art Photography, Typography, Quarkxpress, Advertising, Packaging, Brochures, Photography, Illustration, Direct Mail, Concept Development, Mac, Graphics.
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