Catherine Purdie Email & Phone Number

Herentals, Be

Mainz, Rhineland-Palatinate, Germany

As part of the Carrier Commercial Refrigeration Leadership team, we execute comprehensive communication and marketing strategies for our CCR business units and their brands with diverse stakeholders. This includes internal and external communication efforts, marketing, media relations, public affairs, and crisis communications. I collaborate with our global team and their unique Commercial Refrigeration brands across EMEA, ASIA, and NA.

Diegem, Belgium

As part of the EMEA ANZ Leadership team, I develop and execute comprehensive communication and marketing strategies for our regional business units and their brands with diverse stakeholders. This includes both internal and external communication efforts, marketing, media relations, public affairs, and crisis communications. I collaborate with global and regional networks with their unique Fire&Security brands, provide strategic counsel to senior executives, drive thought leadership initiatives, foster engagement, and generate business growth with initiatives.

Genk, Flemish Region, Belgium

Built and managed the Strategic Marketing and Communication initiatives for our EMEA and APAC regions for internal and external stakeholders through growth marketing in B2B· Established the Marketing depart. structure, budget, and strategy aligned with our global business· Built an EMEA/APAC roadmap utilizing digital platforms building brand awareness after the acquisition · Coached and lead teams on various projects for internal and external activities· Created video content of operations, employees, and products for both YouTube and social media· Developed Product Marketing launches and digital product promotion campaigns · Social media campaigns to targeted audiences in our key regions (PPC and Organic) with clear objectives and measurable results· Align with Sales and Customer Service to drive the effective customer journey · Internal Marketing of Global Newsletters and Employee communications

Genk, Belgium

Leading Marketing Communications activities for our EMEA and APAC regions- Product launch creation (specifically Hygienic CeramicSteel campaign)- Develop Digital pay per click campaigns - Support Sales with customer offering

Brussels, Belgium

Led the Corporate Communication strategy focusing on establishing tools & approach· Developed and launched a new intranet tool and editorial planning to 10,000 employees with country networks· Project managed global internal events and introduction of change management activities · Globally lead Communications for M&A and integration of IOI Loders Croklaan · Implemented Crisis Communication & department messaging · Leading global project teams· Established an external digital presence

Zaventem, Brussels, Belgium

As part of the Marketing Communication Team, I was responsible for directing internal communication strategy in Europe to 20,000 employees with country networks· Strategic development of communications and marketing objectives · Managed regional teams over 26 countries and 200 locations· Project management of tools, acquisitions rebranding & internal/external campaigns· Produced a weekly CEO message to employees

Brussels Area, Belgium

Integration development and delivery for 4 acquired companies in 12 months consisting of 55 locations across Europe· Rebranding project management for acquisitions including internal communications set up and delivery· Managing local project teams· Developed a financial structure, project scope, planning and execution of all defined business needs

Diegem, Belgium

Connected and aided the business with communication projects · Project managed internal and external communications · Supported Sales, Marketing and HR with communication and materials · Helped develop the Sustainability Q&A for internal purposes· Delivered training and workshops around Information Security Awareness, Crisis Communications, Sales materials, and quarterly Employee communication newsletters to 26,000 employees in 6 languages

Diegem, Belgium

• Coordinated all financial sales related to SCA Containerboard for the United Kingdom • Handled invoicing, credit control, rebates, credits/debits, month end, customer reactions and pricing• Managed the UK internal communication needs for the central service centre

Opglabeek, Belgium

• Handled all shipping and handling exclusively for the Tyco Healthcare as a key account • Managing daily logistical planning in Air, Ocean and Road for this European Distribution Centre• Assisted with the RFQ process and prepared reports on KPI's on performances• Worked in conjunction with Excel Logistics the warehousing supplier• Developed training manuals and SOP's for this client

Simcoe, Ontario Canada

• Management and development of programs and services • Supervised and managed a direct staff of 12 full time persons and a part- time/seasonal staff of 50-75 persons • Strategic planning for the department • Participated in the Municipal council system• Statistical and analytical reporting regarding revenues • Maintained and presented budgets over $ 6 million annually to community councils