20 + years of steering operations and driving multi-million dollar year on year sales growth. I am a performance driven leader with a career that spans across Australian and International markets. I have successfully initiated and led change at a regional, national and international level, whilst securing buy-in at all levels to embrace the changes needed for a business to strategically grow. I have had significant experience in driving business results forward through innovative and strategic planning, people development, franchising, sales and financial growth and exceptional execution. I delivered to the business double digit sales growth. My flexibility and adaptability has enabled me to move across many different disciplines including Marketing & Menu, Design, Operations, Franchising, Training & HR and Innovation.I am a strong strategic planner and executor with a focus on developing people and effective teams. I am a highly effective leader who strives for exceptional performance. This was recognized with “The President’s Award” awarded to the top 1% of employees worldwide and the “Circle of Excellence” Award for exceptional team performance
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General Manager Retail - QldUnited Petroleum Pty Ltd Feb 2021 - Sep 2022Brisbane, Queensland, AustraliaResponsible for the retail strategic plan and execution of operating 120 + sites in the region with, whilst working with a strong team of area managers to deliver on the plan.- Leading, inspiring and developing a team of franchisees and commission agents- Development and implementation of Strategic Plan for the region- Leading and developing a retail team to deliver on key strategic initiatives including Barista coffee, Pie Face and drive thru- Fuel, retail and food safety leadership- New site assessment, and retrofit project management and execution- Cross-functional stakeholder engagement across multiple levels- Analytics and insight breakdown to develop business plans for continuous improvement - Change leadership and integration of QSR into existing fuel convenience offer- QSR innovation and change management to the system- Creation of a performance management system to improve culture and performanceKey AchievementsDelivered on QLD being recognised as the strongest market in the Country in regards to sales growth, operational measures, customer satisfaction and franchisee tenure. -
Owner And DirectorCitysleepz Jul 2018 - Dec 2020Drummoyne, NswOwned and operated a property management business. With business operations and performance below standards, overhauled the entire operation, effectively growing the business significantly and managing a cultural change. The property portfolio grew by 40% and client numbers by 50%. I sold the business just over 2 years later for a significant profit. -
Head Of Innovation, Marketing And Strategy - AustraliaMcdonald'S Jul 2015 - Dec 2018Sydney, New South Wales, AustraliaResponsible for the development and planning of the National marketing and Innovation Strategy, while working with a strong team of senior brand managers and a dedicated Innovation Team to bring the plan to life. The innovation plan was shared with multiple other countries to implement. I ensured that targets were exceeded in sales, market share and brand scores.Direct Reports: 11Key Achievements- Delivery of the National Marketing plan which delivered double digit comparative sales growth.- Delivery of Create Your Taste Menu and Digital Kiosks into restaurants. Achieved in excess of double digital sales growth when rolled our nationally. Delivered on a new and innovation ordering platform for customers.- Delivery and execution of Mobile Delivery Service into restaurants. This grew to be a large part of the growth in the business.- Development of the new Digital Experience in Drive Thru. This included digital menu boards and digital communication broads. This drove the overall sales growth of drive and delivered on a stronger customer experience. -
Qld General Manager Of OperationsMcdonald'S Jul 2010 - May 2015QldMulti-site operational role which focused on the development of 40 restaurants across the Queensland region, taking accountability for ensuring growth of every store by focusing on operations, sales and marketing, costs, infrastructure, supply chain, customer satisfaction, staff training and succession planning.Direct Reports: 11 Staff and 3000 staff overall. Key Achievements:- Delivered on QLD being recognized as the number 1 performing state in the country 3 years running with double digit sales growth, 20% increase in operating income, single digit turnover and the strongest results in the country in quality, service and cleanliness.
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Qld Training And People ManagerMcdonald'S May 2008 - May 2009Brisbane, AustraliaResponsibility and accountability for the analysis, design, development and implementation of assigned training solutions for McDonald’s across Queensland including training for franchisees, senior management, middle management and staff within McDonalds restaurants.Direct Reports: 7 staff.Key Responsibilities:- Identified efficiency, productivity and technical training.- Implemented a Talent Management System and Succession Planning program.- Introduced eLearning tools and systems to support continuous learning strategies.- Assessed 3 to 5 year training goals to ensure relevancy in the market.
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Head Of Operations And Franchising - Stockholm, SwedenMcdonald'S May 2004 - May 2008Stockholm, SwedenMulti-site operational role which focused on the development of 60 restaurants across the Stockholm region, taking accountability for ensuring the growth of every restaurant by focusing on sales, marketing and branding, costs, inventory, customer satisfaction, training and succession planning. Oversee large franchise portfolio – consulting to franchisees on restaurant operations and standards; business planning and revenue development and marketing execution. Cross functional liaison with finance, legal, marketing, development on all store related itemsDirect Reports: 8 Staff and 3500 overall.Key Achievements:- Increased franchisee satisfaction rates from 48% to 64% in just 12-months, leading to improved consistency in operational procedures, people retention and sales growth across all restaurants.- Increased employee satisfaction by 12% in 18-months which led to reduced turnover and stronger succession plans.- Improvement in sales growth from flat to 7% in 2 years which increased overall financial results to the business and to the franchisee.
Cath Watson Skills
Cath Watson Education Details
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Accounting -
Macquarie Graduate School Of Management (Mgsm)Executive Leadership Development Programme -
Meikle Files Leadership Program
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Mcdonalds Worldwide Hamburger Marketing University
Frequently Asked Questions about Cath Watson
What is Cath Watson's role at the current company?
Cath Watson's current role is Strong Executive Leader.
What schools did Cath Watson attend?
Cath Watson attended Griffith University, Macquarie Graduate School Of Management (Mgsm), Meikle Files Leadership Program, Mcdonalds Worldwide Hamburger Marketing University.
What skills is Cath Watson known for?
Cath Watson has skills like Leadership, Strategy, Team Leadership, Marketing, Management, Customer Service, Strategic Planning, Marketing Strategy, Retail, Teamwork, Franchising, Business Strategy.
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Cath McKee
Salisbury2yahoo.co.uk, vitacress.com -
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1sensescotland.org.uk
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