Catherine Chen Email & Phone Number

Chicago, Il, Us

Menlo Park, Ca, Us

- Lead, coach and develop a high-performing team of 5 Account Managers, driving over $300M of annual revenue. - Expert in Meta’s solutions to identify actionable insights to improve client results and team strategy.- Develop and implement cross regional programs to improve the client or Account Manager experience.- Monitor progress against goals and respond to changes in the market.- Work cross-functionally within sales and other Meta organizations to drive revenue and increase customer satisfaction.- Identify opportunities to improve ad products and the customer experience.- Culture Pillar Lead for API@CHI.

Menlo Park, Ca, Us

Menlo Park, Ca, Us

- Drove $72M+ in annual revenue consulting ProServ clients on their advertising strategies across all Meta solutions.- Co-lead workstream and drove high priority product activations across teams through co-selling, product trainings, collaborating with cross function partners, and product SME networks. - Played an active role in mentoring and onboarding new hires. - Coached AMs across NORAM through the product SME network, focused on product knowledge, account prioritization, and QBR’s.- Trained 8 new interviewers for Scaled Vertical and completed 8 interviews in H2 2021.

New York, Ny, Us

- Generated $1B in annual revenue with a portfolio of 800 existing clients by prioritizing accounts based on spend trends and financial analyses. - Collaborated with training team to enable new hire success and developed continued education for tenured consultants in our segment. - Piloted new lead management software that rolled out to all teams in the end of 2018 resulting in a 40% increase in productivity and 20% in revenue across our segment.- Consulted C-Level executives on their Corporate Card programs and recommended the best product solutions based on their business needs. - Partnered cross-functionally with field sales representatives, product and marketing partners, and internal teams to find a tailored solution for each client resulting in an average deal size of $750k.

San Francisco, Ca, Us

- Managed a personal portfolio of 22 accounts/campaigns and generated more than $50K in quarterly sales revenue.- Sold directly to franchisees and Corporate Marketing Representatives, and conduct live webinars, in-person presentations, and conference calls to close the sale. - Attended brand conferences as a Yelp representative and drive visibility for Yelp franchisees.- Utilized internal data and marketing analytics to create presentations for franchisees.

San Francisco, Ca, Us

- Performed all aspects of new business development of Yelp advertising for small and medium businesses including prospecting, cold calling, scheduling meetings, pitching using consultative sales techniques. - Managed a personal portfolio of over 1K accounts and generated more than $450K in net sales revenue.- Prepared customized demos with marketing analytics based on each client’s business needs.- Negotiated terms with clients for each advertising program and maintained communication with each client post-sale to evaluate advertising success.- Acted as liaison for Chinese business owners to ensure that clients’ needs were met.

Chicago, Il, Us

- Assisted the Marketing Director with various digital marketing tasks, which included conducting paid searches, organic listing management, and competitive search analytics for various campaigns. - Analyzed site traffic for translation into useful marketing data; contracted search engine marketing (SEM) and search engine optimization (SEO) services to grow site traffic and increase brand awareness. - Created and managed more than 30 locations on Google My Business for a new hotel client. - Gained exposure on client and agency relationships by participating in weekly status meetings and interacting with digital publishers and vendors during training sessions. - Collaborated with vendors, including Yelp and Google Places, to implement client media plans. - Researched the healthcare industry using eMarketer and competitive search analytics to support an increase in annual ad budget spend for a client by 5%. - Utilized paid search, competitive search analytics, and other proprietary technology to create a successful media plan for ESPN College Football Playoffs to drive education, anticipation, and tune-in to Bowl games.