ARO is an Enterprise performance partner for Cloud, Cyber, IT, Collaboration, Data Centre Services and Sustainability.Responsible for ARO group marketing encompassing all aspects of lead generation, online presence, PR, collateral, events and team management.

Responsibilities included creating and implementing email marketing campaigns, the monthly external newsletter including sourcing articles, copy writing and design and the management reporting on all online marketing activities.

A summary of my role:Developing and delivering marketing plans and managing budgetsPlanning and organisation of QPC's presence at trade shows/events, regular user forums and dedicated customer conferences.Negotiating conference sponsorship in the UK, Europe and Middle East, providing subject matter experts, collateral and sourcing PR opportunities where appropriate.Positioning QPC as a thought leader through sourcing editorial opportunities for our experts, providing presenters at industry conferences, channel partner events and round table discussions. Maintaining a close relationship with editors and industry associations. Development of customer case studies.Creation and implementation of direct and email marketing campaigns including proposition development, packaging, contact management and fulfilment.Maintaining brand awareness with responsibility for all corporate web sites, advertising and PR.

Establishment of a direct marketing programme including specification and implementation of a new contact database (Siebel OnDemand), new lead generation and integrated direct marketing campaigns for new and existing business.Liaison with our telemarketing agency including appointing, briefing, training and implementation of campaigns for data cleansing and in support of direct mail campaigns.

Management and responsibility for the marketing strategy, budget and marketing activities in Australia and New Zealand.Management of graphic design and telemarketing functions including the performance and development of a team of four.Management of a range of public seminars including profitability, negotiating with trainers and venues, developing collateral, marketing campaigns and liaising with the trainers.

Purchased by QPC in 2002, Callcsan sold similar products to QPC in Australia and New Zealand.Full product management responsibility for the whole product range including managing relationships with suppliers, new product development, launches and product deletions.

Launched and managed a range of quality assurance products including sourcing and negotiating with suppliers, training, launch and ongoing customer support.

Full responsibility for manual wheelchair and special seating product ranges. Including liaising with direct and channel sales teams, factory staff and management of sponsored athletes. Management of trainers and range of training courses.