Catherine (Roberts) Eisner Email & Phone Number

Harrisburg, Pennsylvania Area

• Acted as community manager for Hersheypark social media channels• Monitored social media using Sprout Social and responded to guest posts and questions• Curated content for use on Hersheypark and Hershey, PA destination handles • Created social media recaps using analytics and software including Zoomph • Wrote Park and Entertainment blog posts and shared on external story hub• Escorted print and tv media outlets across property for footage and interviews • Spearheaded the influencer program to schedule bloggers in our key markets as they visit the Hershey Entertainment and Resorts properties • Assisted with Hershey Entertainment shows and concerts

Clermont, Fl

• Created and implemented new social media content strategy for small business by utilizing Facebook and Instagram• Designed and published WIX website and promoted with Google Business• Photographed merchandise in store to edit with Photoshop for online use

Orlando, Fl

• Assembled social media monitoring reports for trending online entertainment product content • Reviewed and approved Disney Parks social media planned posts for correct entertainment content• Developed and edited user-friendly digital content for worldwide Disney websites and mobile applications • Designed character guides and one-page summaries using Adobe and Microsoft products • Assisted with operations and registration for Character Entertainment and Synergy Team Events• Interacted with Entertainment Production teams to meet deadlines for website content

Orlando, Fl

• Published daily news stories for globally viewed internal communication sites • Created presentations and graphics for entertainment teams using Adobe and Microsoft products • Photographed events and entertainment offerings for digital use• Interviewed employees and gathered quotes to use in daily stories • Developed and distributed key messages about Entertainment offerings

New York, Ny

• Designed PR plans and wrote press releases for Syfy Channel original programming• Created national and local press lists using Cision and Muck Rack• Gathered and organized press clips into daily media reports• Selected photos and clips from upcoming series episodes to share with press contacts • Incorporated research and press quotes into PR materials• Assisted communications team with preparation for Sharknado Week and San Diego Comic Con

Fairfield, Ct

• Managed outreach and publicity for the 2015 SHU Media Exchange event• Developed agendas for outreach areas including public relations, graphic design, social media, and logistics• Invited press and media professionals from the Tri-State area and secured 75+ RSVPs • Wrote event press release and assisted with social media marketing and logistics for event day• Assisted with management of social media accounts and increased following by 25%

Fairfield, Ct

• Assisted professors in developing teaching materials that integrate digital technology and strengthen student learning• Coordinated and facilitated training sessions between the Office of Digital Learning and faculty members• Created instructional manuals to help professors and students learn new technology and applications• Completed assigned projects using various digital tools

New York, Ny

• Drafted and published media blasts and press materials for Destination America programming• Pitched network television shows to various media outlets and secured broadcast, print, and radio press for Destination America talent • Cultivated national media hits for Destination America weekly media reports • Assisted the VP of Communications and Publicity Assistant with Discovery Communications 2015-2016 Upfront press strategy for 10 U.S. networks• Researched media outlets through Cision and develop press lists

Bloomington, In

• Coordinated logistical arrangements for a 3 day campus Luminaries visit including a 100 person meet and greet event• Organized a complete program for 3 distinguished alumni to share personal and professional ideas and experiences on campus• Communicated often with the College Alumni Board, Office of Advancement advisors and Luminary contacts• Collaborated closely with programming and scheduling co-chair to ensure a successful inaugural year

Norwalk, Ct

• Focused on Aquarium social media accounts - Twitter and Pinterest • Developed, presented, and implemented a social media marketing strategy to increase Twitter following and tweets for the summer exhibit• Assisted in assembly and distribution of exhibit marketing materials • Photographed Aquarium animals and incorporated photos into social media strategy• Updated Twitter and Pinterest accounts and improved presence on both sites • Increased followers on Twitter by 13% and Pinterest by 32%• Created and presented a final marketing report• Worked with the Graphic Designer and Publicist to promote social media accounts• Reported to the Marketing Director

Westport, Ct

• Responsible for administrative tasks including scheduling and planning for over 200 summer and fall student registrations• Responded to email and voicemail messages and parent inquiries • Arranged introductory sessions with instructors and new families• Completed various office tasks, maintained database files, updated computers, organized various electronic and hard copy files• Managed invoices, accounts receivables, and processed payments weekly by using Quickbooks• Provided maternity cover for full time office administrator

Westport, Ct

• Supported the School Director and Office Administrator• Answered phones, fielded questions from students and customers, and responded to inquiries • Transferred data from hard copy to electronic files• Created an access database for client information and scheduling• Assisted the School Director with planning and logistics for a second school• Used QuickBooks and Microsoft Office daily

Master’S Degree, Corporate Communication And Public Relations

Activities and Societies: Lambda Pi Eta National Communications Honor Society • Lambda Pi Eta National Communications Honor Society •.

Bachelor’S Degree, Telecommunications, Communication And Culture, Minors: Business, Marketing

Activities and Societies: Alpha Delta Pi Sorority, Lambda Pi Eta National Communications Honor Society • Alpha Delta Pi sorority - Gift.

Education record