I have 12+ years’ experience driving explosive business growht as a Marketing and Sales Leader. As a B2B Marketing Leader, I have spent my career building leading brand strategies, multi-channel marketing campaigns, and high-performing demand generation programs. Over the past three years, I expanded my expertise and responsibility into leading two demand-generation focused Business Development teams. I built my company’s first BDR and SDR organizations from the ground up and led 19 phenomenal early-career salespeople to exceed our goals, opening $36M (140% of target) in 2023 and increasing our lead-to-opportunity conversion rate by 10%. I love nothing more than leading diverse teams to exceed their marketing and sales goals. I pride myself on being the kind of manager and cross-functional leader that people love to work with; my employees consistently tell me that I’m the best manager they’ve ever had (see my recommendations below!), which motivates me to bring my best to work every single day. I’m always open to connecting! Contact me at catherine.roedel@gmail.com Specialties: Brand planning; Marketing strategy; People leadership; Performance management; Budget management; XFN collaboration; Digital analytics; Performance marketing; Multi-channel marketing; Demand-gen / Lead generation; Executive presentation; External brand representation; Project management; Strategic planning; Third party partner management; Agile; SaaS; AI; Cloud