Director Of Field Marketing
Current
Apr 2024 - Present
AeroLeads people directory · profile
Catherine Ross Email & Phone Number
B2B Performance & Strategic Marketing Leader | Former IBM Watson Health | AI, SaaS, Cloud, HealthTech
at
Insight
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
B2B Performance & Strategic Marketing Leader | Former IBM Watson Health | AI, SaaS, Cloud, HealthTech
Location
New York City Metropolitan Area, United States
Who is Catherine Ross? Overview
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Quick answer
Catherine Ross is listed as B2B Performance & Strategic Marketing Leader | Former IBM Watson Health | AI, SaaS, Cloud, HealthTech at Insight, based in New York City Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Catherine Ross.
Catherine Ross previously worked as Director of Field Marketing at Insight and Marketing Director: Demand Generation & Business Development at Merative. Catherine Ross studied at Dartmouth College.
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Email format at Insight
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Insight
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Profile bio
About Catherine Ross
I have 12+ years’ experience driving explosive business growht as a Marketing and Sales Leader. As a B2B Marketing Leader, I have spent my career building leading brand strategies, multi-channel marketing campaigns, and high-performing demand generation programs. Over the past three years, I expanded my expertise and responsibility into leading two demand-generation focused Business Development teams. I built my company’s first BDR and SDR organizations from the ground up and led 19 phenomenal early-career salespeople to exceed our goals, opening $36M (140% of target) in 2023 and increasing our lead-to-opportunity conversion rate by 10%. I love nothing more than leading diverse teams to exceed their marketing and sales goals. I pride myself on being the kind of manager and cross-functional leader that people love to work with; my employees consistently tell me that I’m the best manager they’ve ever had (see my recommendations below!), which motivates me to bring my best to work every single day. I’m always open to connecting! Contact me at catherine.roedel@gmail.com Specialties: Brand planning; Marketing strategy; People leadership; Performance management; Budget management; XFN collaboration; Digital analytics; Performance marketing; Multi-channel marketing; Demand-gen / Lead generation; Executive presentation; External brand representation; Project management; Strategic planning; Third party partner management; Agile; SaaS; AI; Cloud
Current workplace
Catherine Ross's current company
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7 roles
Catherine Ross work experience
A career timeline built from the work history available for this profile.
Marketing Director: Demand Generation & Business Development
Managed demand generation for $1B healthcare technology company, leading inbound business development (BDR) team of seven and outbound (SDR) sales team of twelve opening $36M (140% of target) in 2023 and increasing the lead-to-opportunity conversion rate by 10%.
Jul 2022 - Dec 2023
Inbound Sales Manager
Built and led BDR (Business Development Inbound Marketing) organization from the ground up, growing the team from two to seven within six months. Opened $24M of opportunities in 1H 2022 before IBM spin-out, exceeding demand generation goal by 25%.
Oct 2021 - Jul 2022
Performance Marketing Lead, Ibm Watson Health
Led 16-person cross-functional marketing team and $750k annual performance budget responsible for building go-to-market strategy and execution to exceed pipeline and revenue targets in B2B healthcare provider market. Optimized ROI and increased qualified marketing leads by 30% by capitalizing on opportunities to improve lead generation, pipeline build and lead routing, based on analysis of campaign performance data.
Sep 2019 - Oct 2021
Brand Strategy & Experience Lead, Ibm Watson And Ibm Cloud
Led development and execution of long-term brand strategy and day-to-day brand management for IBM Watson (AI) & IBM Cloud with $2.2m annual branding budget. Built brand guidelines for IBM Watson & Cloud and interactive online brand center. Created “With Watson” partner program, resulting in partnerships with H&R Block, Salesforce, and KPMG.
Feb 2017 - Aug 2021
Brand Strategy Lead, Ibm Watson
Built and implemented brand strategy for IBM's AI offering, Watson. Was part of 10 person marketing team responsible to grow and promote AI technology to IBM clients and prospects. Responsible to ensure Watson brand was used correctly across the organization globally.
Aug 2015 - Feb 2017
Brand Strategist
Developed brand strategies, conducted analysis, and provided recommendations to Fortune 500 clients. Researched customer needs, developed insights, and presented key findings to client leadership. Key clients included: Conde Nast, Wells Fargo, ExxonMobile, SunTrust Bank, Samsung, Cox Communications and Farmers Insurance.
Sep 2012 - Aug 2014
2 education records
Catherine Ross education
Education record
Dartmouth College
Undergraduate Coursework Taken, Business Management And Strategy, Financial Accounting And Principles Of Marketing
The Tuck School Of Business At Dartmouth
FAQ
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What company does Catherine Ross work for?
Catherine Ross works for Insight.
What is Catherine Ross's role at Insight?
Catherine Ross is listed as B2B Performance & Strategic Marketing Leader | Former IBM Watson Health | AI, SaaS, Cloud, HealthTech at Insight.
Where is Catherine Ross based?
Catherine Ross is based in New York City Metropolitan Area, United States while working with Insight.
What companies has Catherine Ross worked for?
Catherine Ross has worked for Insight, Merative, Ibm, and Lippincott.
How can I contact Catherine Ross?
You can use AeroLeads to view verified contact signals for Catherine Ross at Insight, including work email, phone, and LinkedIn data when available.
What schools did Catherine Ross attend?
Catherine Ross studied at Dartmouth College.
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