- Spearheaded digital content marketing initiatives, leveraging emerging technologies and creative storytelling to optimize audience engagement and enhance touchpoints across key lines of business.- Collaborated cross-functionally to design and implement forward-thinking content marketing plans, articulating distinctive value propositions and driving alignment with overarching business objectives.- Developed and refined enterprise-wide content strategies, incorporating AI-driven techniques, internal research and data analytics to elevate campaign performance and extend reach to new target markets.- Directed innovative SEO strategies and web content enhancements, integrating the latest optimizationtechniques to improve search rankings, streamline user experience, and boost traffic.- Scaled Assurant’s global social employee advocacy program to 15 countries, significantly enhancing brand visibility and driving global employee engagement.- Partnered with senior stakeholders to align business priorities with strategic campaigns, delivering a 38% YoY increase in thought leadership content and solidifying industry authority.- Produced and optimized digital content across platforms, including web, social media, and email, employing data-driven insights to captivate audiences and achieve campaign goals.

SANS is the most trusted and largest source for information security awareness training and security certification in the world. Their best-in-class Security Awareness solutions help businesses to transform their organization’s ability to measure and manage human risk.Overall Responsibilities:Developed omni-channel sales enablement content across digital channels such as web, email and social to support business objectives to drive SaaS & training adoptionManage creative brief development and use, working cross-functionally with internal and external subject matter experts to gather the information needed to optimize asset creation, performance and measurement.Owned content strategy and development across paid & organic initiativesCollaborated with in-house SMEs to create thought leadership contentManaged and publish content to support inbound content marketing and outbound content programsProduced reports on content performance analytics and utilized data insights to advocate for enhanced marketing strategies

The Envolve family of health solutions, a business unit of Fortune 100 Centene, is leading the way in the healthcare industry by leveraging and integrating collective expertise to deliver on the purpose to transform the health of the community, one person at a time. Centene provides access to high-quality healthcare, innovative programs and health solutions that help families and individuals get well, stay well and be well. Overall Responsibilities:Achieved 57% YoY targeted follower growth on social media Aided in 142 MQLs YoY growth through integrated campaigns Initiated and managed organic social media calendar Developed content for social media campaignsGenerated monthly metrics reports, advocating for optimizations Content editor and developer for client facing CMSDeveloped sales enablement materials & organic campaigns Served as voice-over talent for sales enablement materialsAided in the creation and strategic development of targeted content across digital and direct mail channels, aligning with brand messaging and strategic objectives.

GID is a vertically-integrated real estate investor, operator, developer, and fiduciary, that has operated a diverse portfolio of multifamily, industrial, and mixed-use developments for over 60 years.Overall Responsibilities:Designed and executed marketing activities, including content generation to use in creative marketing and social media campaigns to increase inbound traffic and improve online brand reputationProactively drove sales performance for new resident acquisition and securing renewal retention through strategic marketing techniquesRegularly surpassed associate average closing ratio of 18.5% with 47% Analyzed market trends to evaluate growth opportunitiesDeveloped audience persona research initiativesManaged social media editorial calendar Served as regional trainer for the marketing team, overseeing marketing and sales objectives Monitored account receivables and budgets to achieve operational income Fostered client relationships to improve retention; negotiated renewals

Spearheaded marketing program to build B2B relationships & retentionFormulated marketing plans & campaigns to reflect company branding Planned marketing events while adhering to budget proposalsDemonstrated features & benefits of the community to close the saleManaged client relationships for retention, negotiated client renewal contracts while exceeding PNE pricingPrepared and executed all legal paperwork and conducted credit reviews

A leading retirement planning firm, Albertson Financial specialized in all aspects of retirement and can assist with estate planning and long-term care, reduce taxes and unnecessary fees, and plan for a lifetime of income.Overall Responsibilities:Support marketing leadership team; aid in the development of unique physical and digital content for effective marketing campaign strategiesMaintained CRM to oversee communication and financial updates for all clients Assisted in branding implantation for all client collateralPartner directly with business stakeholders and agencies to simplify business processes and coordinate strategies

JVH Media Group was a diversified publishing company specializing in the lifestyle markets. Print publications included Golf, Snow, and Motorcycles. Other mediums included digital magazines and web which included Luxury and Video Games. Overall Responsibilities:Executed on content production and execution of bi-monthly print & digital publication magazineStreamlined SEO strategies to drive increased web traffic to suite of sites and landing pagesOwned social media content calendarHired and managed content writers to ensure high-value output for drive business salesManaged photoshoot operations for high quality imagery sourcing for web and physical printAssisted in trade show event planning

-Maintained key executive webpages and edited client articles featured on FoxBusiness.com.-Served as main copywriter for eblast, presentations, social media and direct mail marketing campaigns.-Interacted cross-functionally between sales, digital and marketing teams to ensure consistent brand voice.-Assisted Financial Planners with radio show preparation, radio market research and radio contract negotiations.-Organized and maintained client relationships through CRM.

Part-time on-air host of the evening broadcast, The Block Party.Develop album reviews for station's blog.

Assisted in the production of the evening broadcast, The Adam Bomb Show. Produced radio bitsVoiced ad campaignsPromoted the radio station at on and off-site events. Managed the radio board and controls after hours.