Catherine Brown Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Strategic Communications, Marketing, Social Media, Crisis Management, Media Relations, Event planning and delivery

Vancouver, British Columbia, Canada

Pacific region communications lead for Southern Resident killer whales, Reconciliation Framework Agreement, Marine Safety and Security, Regional Emergency Management, Quiet Vessel Initiative, and the Office of Boating Safety. Communications lead for Whales Initiative.

Vancouver, British Columbia, Canada

Offering clear, precise, and effective communications services to small businesses, environmentally-focused groups, NGOs and Indigenous groups.

Ottawa, Ontario

Web and Social Media Analytics: -Provide advice on trends, successes, and lessons learnt prior to implementation of online comms products in order to establish expectations and direct planning.-Provide metrics along with an analysis of the corporate web site's performance. -Collaborate with colleagues and clients to define and develop web performance objectives to ensure the relevance of data and analysis that is collected.-Provide ad hoc analysis of communication campaigns.- Analyse social media analytics in order to understand the performance of content on Twitter, Facebook and LinkedIn, and provide appropriate recommendations for improvements based on said data. Usability testing:- Manage user testing of TBS web pages and TBS theme pages on Canada.ca.- Provide advice and expertise for making improvements to TBS web pages based on user testing and analytics.

Ottawa, Canada Area

• Provide strategic communications advice and expertise to clients on effective web communications, including for several tabled documents including the Main and Supplementary Estimates, Departmental Plans and Departmental Results Reports. • Evaluate web site performance and subsequently provide data driven recommendations to clients and colleagues on how to optimize web content for public consumption. • Prepare, plan, administer and analyze user testing of proposed content and layout including assisting the redesign of the Treasury Board of Canada Secretariat's Policy Suite web content, GC InfoBase, Open Government and GCIntranet content. • Attend and support an intra-departmental performance measurement working group for web performance measurement and analytics activities

Ottawa, Canada Area

Supervising staff work, manage workloads, manage stakeholder relationships re: Facebook, CASL.Canada.ca: - Managing and coordination relationships with key players: CMB, FCAC, other theme leads- Managing and coordinating migration,- Managing content delegation, Facebook: - Manage contributors relationship- Manage relationship with CMB- Coordinating content schedule, - Planning of content, - Approval and editing of weekly snapshots, - Writing, Editing, Revising content,- Planning, coordinating and writing editorial calendar,- Manage and lead Editorial Calendar research, coordination and content creation,- Writing snapshotsCASL: managing relationships with internal clients and enforcement agenciesimplementation of options, develop and implement outreach strategy for consumers, and create a media analysis for 15-16.

Ottawa, Ontario

Responsible for the planning, creation, development and marketing of information products directed at various segments of the Canadian population. This includes brochures, information guides and web content.Research, plan, write, edit and develop communications plan and strategy for directorate and accompanying mini-plans for information products.Co-Chairing a federal/provincial/territorial consumer related committee in the creation and development of communications and marketing products.Facebook: - Actively participate in team brainstorming meetings for Editorial Calendars, look-aheads, theme identification, snapshot ideas - - Create and edit weekly snapshot- Collaborate with OGDs to acquire content - Informally monitor social media to spot trends or emerging issues Environmental Scans: Research, plan and coordinate the creation of the first of two environmental scans for OCA. Marketing Trend studies: Read and analyze the Canadian marketing Association's Marketing Facts 2015 publication, in order to find relevant content for Your Money Matters Facebook page, possible blog posts and potential info graphics. Researching, writing and editing briefing notes and presentations for senior executive staffAd hoc media analysis: - research, compile and analyse information on a variety of topics, then write media analysis for Director's purposes.

Ottawa, Canada Area

- Responsible for the allocating, budgeting and accounting of finances, - Responsible for the research and implementation of numerous contracts, - Responsible for the delivery of products and services to internal and external clients and various departments. - Responsible for the management of numerous concurrent projects involving several contractors and internal and external stakeholders.- Lead the annual branch-wide communications strategy and plan including identifying and measuring deliverables for each staff.- Lead an interdepartmental working group responsible for the coordination of communication and marketing products relating to a significant piece of legislation.

Edmonton, Alberta

- provide communications expertise and manage announcements within the region- liaising with internal and external clients, various levels of governments, post-secondary institutions and private sector executives to achieve departmental goals- advance, promote and use new technologies to further communications within the department- plan, manage and develop online community tools, as well as create, develop and deliver training to management and staff, and provide support for the tools

Edmonton, Alberta

A few key activities i performed during this time include: - Participated in the hiring and orienting of two staff members while acting in the Director's position- Researched, planned, designed and presented the joint inter-regional communications presentation at the mid-year joint regional management team meeting in Calgary- Researched, planned, designed and presented the communications material (including gathering statistics and deliverables) for the mid year regional executive committee meeting in Brandon, MB. This included budgeting, budget forecasting, anticipating material needs and forecasting future pressures on our unit.- Provided strategic communications advice regarding success stories for one of our programs.- Planned and managed the contracting as well as the delivery of 21 success stories across the Prairies & Northern region under extremely difficult deadlines.

Vancouver, Canada Area

o Provided communications support at various events at the Canada Pavilion during Vancouver 2010 Olympic Winter Gameso Provided communications support to senior federal officials at 2010 Paralympic Torch Relay events at Robson Square o Prepare various communications products for departmental use such as ministerial message requests, news releases, speeches, media advisories and sequences of events

Vancouver, Canada Area

o Communications Lead for implementation and delivery of the BC Region's Community Adjustment Fund—a $125-million program— I provided senior and executive management and clients with sound advice regarding communications and marketing. This program includes two sub-components; one with the Province of B.C. and the other with Northern Development Initiative Trust.o Communications Lead for delivery of Mountain Pine Beetle - Community Economic Diversification Initiative (MPB) from March 2008 to the end of the program, for which I received a Deputy Minister's Award of Excellence as part of the team. A significant portion of this program assisted First Nations communities and organizations throughout British Columbia, and as a result I worked very closely with many Band councils, Chiefs, and often consulted with aboriginal organizations in order to ensure respectful and proper representation at events.o Significant experience in planning, preparing, writing and editing communications materials relating to Ministerial & MP events such as news releases, media advisories, speeches, questions & answers, communications strategies and briefing documents under extreme pressures and while handling many priorities.o Liaise regularly with other federal departments, provincial departments, First Nations, and agencies as well as consult with multiple partners and stakeholders in order to further the departmental goals and mandate through the delivery of successful communications events and products.o Work with media both proactively and reactivelyo Provide logistical and communications support to federal ministers at Government of Canada events; senior elected officials have formally acknowledged the exceptional quality of the service and support I have provided.o Significant experience in preparing communications or marketing plans aimed at supporting program or project activities

Vancouver, Canada Area

o Gathered and shared intelligence with regional and national partners and stakeholders on key regional issues including law enforcement, justice, infrastructure, Asia Pacific Gateway, transportation and ports. This included preparation of public environmental analysis and briefing materials.o Participated in many public opinion research study groups to inform communications approaches and strategies, including the development of messages and activities for regional ministers. I have also used public opinion research to prepare environmental analysis for use by senior and executive management.o Researched and wrote weekly pieces for Media Scan Pacific; researched various topics, analysed, monitored and summarized for regional trends in public, partner and stakeholder opinion and activity.o Created the Opinions & Editorials document, a uniquely developed regional document, which is distributed daily to key officials at the regional and national level. Preparing of the documents required Internet research, understanding of key GoC issues and priorities, along with knowledge of regional and national media.o Gathered and verified regional Ministerial events with various stakeholders, and shared information with senior federal communicators as well as with Privy Council Office, TBS HQ and the Minister's Office.o Responsible for all administrative aspects of the Regional Office, including regional purchases and supplies, as well as petty cash, and providing liaison support for IT.