- Developed the company's digital marketing and content marketing strategies- Created BioIQ’s brand voice, messaging and positioning- Led content marketing, corporate communications, social media and public relations initiatives- Developed and managed production of content including blog posts, white papers, case studies, videos, webinars and infographics- Established BioIQ’s social media presence and tripled followers across LinkedIn, Facebook and Twitter - Executed redesigns of the corporate website and blog to reflect new branding, visual identity and messaging- Managed an international design agency relationship to support digital marketing strategy- Established BioIQ’s PR strategy, managed agency relationship and budget, wrote press releases, byline articles and media pitches- Responsible for corporate communications - employee, external and investor communications content and strategy, including launch and companywide training of new intranet

- Researched and wrote original content for a wide range of event communication deliverables, including website copy, email, conference guides, mobile applications and signage that incorporated overarching event theme and generated desired audience response.- Developed and executed internal, external and client-focused corporate event communication plans and deliverables that considered all stakeholders and aligned with corporate priorities.- Established success metrics, implemented new methods for measuring communications results and made recommendations for continued improvement.- Wrote weekly original content for Fiserv's Intranet to keep employees updated on major events.- Wrote and distributed weekly newsletter for Fiserv executives to show progress on major events.

- Managed the AirWatch customer reference program to share clients' mobile success stories through a variety of channels, including video testimonials, speaking opportunities, case studies, blog posts, white papers, etc., and elevates their organization as a leader in mobility.- Completed more than 75 case studies while in this role.- Created and managed the AirWatch case study program: identified clients with unique customer stories, conduced interviews and drafted case studies, which were used as a sales enablement tools, published on the AirWatch website, printed for events and pitched to media.- Created original content for internal and external audiences including byline articles, biographies, pitches, speaking abstracts, case studies, etc.

- Managed implementation of Vocus PR software to automate reporting. - Created weekly media coverage reports for senior leadership. - Created and managed a SharePoint database of 200+ biographies, created an annual bio book for leadership summit, maintained/updated biographies on First Data's website.- Created and drafted quarterly newsletter focused on charitable giving, distributed to a global audience in multiple languages.- Wrote a variety of original content including business leader interviews, employee profiles, HR newsletters, organizational updates, executive messaging and press releases.- Established and managed First Data's news release process, including quarterly financial results releases.

- Tracked and measured media coverage generated by press releases and media alerts, created weekly reports.- Managed company-wide press release distribution process via Vocus and Business Wire.- Maintained online database of media contacts, local and national publications, team projects and news clips.- Wrote more than 50 original articles for Intranet publication. - Selected to speak at 2009 Vocus PR software conference.

- Drafted press releases for a variety of local clients in industries including retail, agriculture, healthcare and education.- Created print and digital materials for Susan G. Komen for the Cure (Suncoast Affiliate), including event invitations, biographies, sponsorship letters and Web copy.- Member of PRSA