Catherine Scott Email & Phone Number

Winston-Salem, NC

• Manage, market and develop on-campus recruitment events for prospective and admitted students across all Winston-Salem graduate business programs.
• Create event feedback surveys, analyze responses and develop strategies toward continuous improvement.
• Manage $120,000 events and student volunteer budget.
• Promote Women in Business initiatives via Forte Foundation and Women of Wake.
• Create, plan and execute yield management communication through development of strategies that enhance conversion rates.
• Manage close to 100 student Ambassadors across all Winston-Salem graduate business programs. Responsibilities include manage application and selection process, host training sessions and monitor volunteer opportunities.

University Park, PA

• Planned for and organized daily visits for prospective students, transfer students, and large groups
• Supervised, interviewed, trained and provided professional development opportunities to the Undergraduate Admissions welcome desk staff, two graduate assistant students from the College Student Affairs program, two.
• Managed the use of more than 300 student volunteers (Lion Scouts, S.M.A.R.T, Lion Ambassadors) as tour guides, panelists, and chat room participants
• Developed and implemented new policies, procedures and systems for Lion Scout’s and S.M.A.R.T’s general members, executive board members and graduate assistants.
• New Visitation Experience committee member—worked to re-engineering the visit experience at University Park and trained staff on prospective student presentation.
• Admissions Review Committee (ARC) member— reviews Penn State University Park first year domestic student decision appeals.

University Park, PA

• Managed the planning for the 1st Annual Leaders Dinner, honoring important donors
• Assisted with multiple events for prominent alumni donors to the College
• Collaborated in developing the mentor program by matching up distinguished students with alumni volunteers
• Assisted in putting together a Law Careers program providing students interested in attending law school the opportunity to speak one-on-one with some of the colleges most successful alumni lawyers

Fairfax, VA

• Created and implemented a new registration system for the E3Expo of approximately 60,000 attendees, including procedures for receiving, qualifying and processing 30,000 pre-registered attendees
• Developed a comprehensive plan for the on-site registration process with an outside vendor company including counter layout, AV, signage and flow of traffic
• Managed a comprehensive schedule, created training materials, and assisted in training for more than 100 on-site temporary personnel
• Liaison with credit card companies to manage fraudulent charge disputes
• Managed day-to-day activities with registration company
• Managed the development of an intricate online registration system for multiple registration categories

Washington, DC

• Managed the registration for the Annual Conference of 25,000 attendees, and the Professional Development Institute of 1600 attendees
• Managed large projects including the exhibitor registration, Exhibit Hall for Professional Development, and the Festival of Organizations
• Combined data from various databases to create Excel spreadsheets of financial, demographic and geographic information
• Assisted with pre-conference meetings, scheduling of sessions, room set-ups, registration setup, and coordination with vendors
• Prepared invoices and bills for vendors