Developed strategic marketing, email and advertising plans to meet operational goals. Implemented plan with multiple marketing strategies including web, email and LinkedIn. Implemented plan led to introductions with new customers, increased call volume and sales.Developed and implemented regular email communication plan. Plan included communications of new acquisitions, newsletters and special offers. Email plan coordinated with web and social strategies.Worked with IT to develop tool for email implementation. Tool tracked effectivity and historical data.Extensive knowledge in Adobe Photoshop, InDesign, Illustrator, Captivate and DreamweaverDeveloped and maintained marketing budget. Implemented several cost cutting strategies in conferencing.Designed quality materials in digital and print while maintaining branding compliance. Trained other individuals on branding. Materials included brochures, advertisements, tshirts, emailers, websites, trifold brochures and powerpoint presentations.Evaluated and led global conference strategy, creating action plans for events and branding opportunities.Developed plan proposals, process improvements and tools to assist sales in marketingLed internal communications when necessaryLed a team of 12 to ensure HealthAhead certification. Certification included an on-site audit and measurements of 62 pointsDeveloped and executed implementation of company wide training system. Included setup of 152 courses, training of trainers and employees, and internal communications.Developed and implemented an aggressive marketing plan for re-branding twice.Designed and developed employee intranet system with 9 departments represented.Designed and developed communications plans for EHS and quality programsLed initiative to address roundtable concerns. Examined issues and provided solutions

Executed Marketing Communications Programs to help meet the objectives of organization.Designed, Developed and produced customer collateral materials such as exhibits, websites, newsletters, executive presentations, digital media, and brochuresPublic relations activities included deliverance of press releases, following up on media stories and maintained relationships with key editorsShow research & planning, registration, managing travel, trade show assets & equipment. Managed & coordinated the details for all customer corporate events.Led four person team in an annual 2 day golf tournament for approximately 200 guests.Led the planning, ordering & execution of promotional items.Developed advertising programs yearly for printed publications and negotiated with publications for rates/articlesDesigned and published monthly internal employee newsletter and weekly sales hot sheet