Catherine Shyu Sullivan Email & Phone Number

New York, Ny, Us

Remote First, Us

2024-Present: Product Lead, Growth for Coinbase Wallet* Building the growth org, foundations, and flywheel to bring the next billion people onchain.2023-2024: Product Lead, Onchain Discovery for Coinbase Wallet * Personalized discovery experiences throughout Wallet that help anybody find their next onchain action.* Creating the best DEX trading, Bridging, Staking, and NFT vertical experiences for our current and next 100M crypto enthusiasts.2022-2023: Product Lead, Coinbase Wallet DeFi* Making it easy for millions of people around the world to dip their toes in DeFi with Coinbase -- via DEX, bridging, staking and more.

Mountain View, Ca, Us

Product Lead for Display Ads Creatives with a focus on Responsive Display Ads ($xBn), Google's flagship creative type for advertising campaigns that run on the Display Network. Led strategy and roadmap capturing $xxxM incremental revenue while increasing advertiser ROI.

London, United Kingdom, Gb

DeFi crypto products for anyone to be their own bank. Left to move back to the Bay Area.Led multiple product areas:• Membership: a loyalty program for users. This covered pricing strategy, the FOX ERC-20 token, loyalty program tier design, and KYC / AML checks.• CoinCap mobile apps: Led redesign of the apps in react native (iOS, Android)• Compliance: functionality that ensured we complied with regulatory requirements.

Denver, Colorado, Us

Owned and ran the data vendor management process. - Led data acquisition strategy and roadmap, as well as partnership discussions with key data providers. - Built a data vendor evaluation process for the partners team, resulting in consistent evaluation across the board for core product vendors.- Effectively negotiated new data vendor contracts.

Denver, Colorado, Us

Product lead for FullContact for Teams, taking it from prototype and finding product/market fit, then scaling it up to teams all over the world across our Web, Chrome, iOS, and Android apps.Selected as a Front Utah 2017 conference speaker, giving a talk on some of the Teams pricing strategy challenges and pivots we made to thousands of PM and UX attendees.Then led another zero-to-one initiative to stand up a multi-sided Integrations Marketplace. - Attracted developer partners, drove installs, and navigated complexity of differentiating between consumer app integrations and B2B data integrations.- Implemented new collaborative processes between the newly acquired India engineering team and the stateside platform team, leading the engineering team in India to launch multiple first party integrations within 6mo as a result.

Denver, Colorado, Us

Built Marketing Campaigns from the ground up as the principal PM with 20 engineers, enabling customers to rely on SendGrid for both transactional and marketing email. Selected as 1 of 4 speakers for the cross-country SendGrid Delivered tour, giving talks to marketers about data trends in email.

Denver, Colorado, Us

Led time-sensitive integration with Gmail, launching a spam feedback integration within 3mo to support 4B/mo emails flowing to Gmail addresses.Partnered with Data Science on a real-time spam detection ML algorithm to increase deliverability for good senders and identify bad actors.

San Francisco, Ca, Us

Employee #12, grew from jack of all trades to closing partnerships, leading marketing, and being the Product Manager on the marketing website overhaul.

Washington, Dc, Us

Worked with the Chief of Staff on worldwide competitive analysis, making business strategy recommendations to the executive team. Chosen out of a class of 50+ to give an All Hands presentation to thousands of employees on how to be a successful intern at LivingSocial.