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Catherine Smith is a Founder & CEO of Crybaby Wax at Crybaby Wax. She possess expertise in social media, marketing, blogging, social media marketing, leadership and 45 more skills. Colleagues describe her as "I had the pleasure of hiring Catherine into her marketing position at Beauticontrol. In the short time we've been together, I feel like we've made a special connection, because she is as passionate about the beauty industry as I am. Cat is a highly skilled beauty professional, since she is leveraging her years of experience as a make-up artist. Cat has great instincts about brand promotion, product training and education, and her interpersonal skills are phenomenal. Cat is a very quick learner, and loves to work in the team environment where she can get to know people and work collaboratively. Cat brings not only diverse experience to the table, but an energetic spirit that is extra special. It's been such a thrill for me to work with Cat and I would love to work with her again in the future!", "I hired Catherine (Cat) in early 2012 as our Marketing Manager at V-Rooms. She came to us with a strong background in Social Media Marketing, and quickly grew into other responsibilities as she helped our company really expand our marketing strategy. The quality of Cat's work was always excellent, and she was extremely successful in managing multiple projects simultaneously. Her promotion to Director of Marketing was about a year later when she also took on direct management responsibilities of marketing staff and interns. Cat has excellent written and verbal communication skills, is very adept at multi-tasking, turns projects around very quickly and efficiently and is very creative. She has been a tremendous marketing and sales asset for V-Rooms.", and "It is with great pleasure that I recommend Cat Smith. I had the honor of working with her daily for 2 years. During that time she taught me so much. She is fantastic to work with and a really good friend. Cat knows how to bring out the very best in her teammates. She is honest, creative, organized and most importantly a leader. Under Cat’s leadership our company won 3 different awards for service in our industry. This just would not have been possible without her. Any company would be luck to have her."
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FounderCrybaby Wax Aug 2023 - PresentFormulated to be less painful than traditional hard wax, Crybaby Wax's professional grade vegan wax removes coarse or fine hair anywhere. -
General Manager - Dtc BrandsTopix Pharmaceuticals, Inc. Apr 2021 - May 2022West Babylon, Ny, Us• Developed annual and multi-year strategic marketing plans that aligned with overall company and sales goals• Translated brand vision and consumer insights to increase brand awareness and loyalty and to support the strategic initiatives of the brand• Retailer Marketing Strategy & Execution: Built partnership and led marketing efforts with Sephora Marketing team to optimize collaboration and shared strategy• Owned the budget & P&L’s• Established the go-to-market planning process through seasonal briefing to cross-functional marketing, creative and sales teams, providing clear direction for 360 campaign and activation• Provided leadership and vision while managing the DTC Marketing team, including a team of 9 across Social, Creative & Influencer Marketing -
General Manager - Harry Josh Pro Tools & Dermstore CollectionDermstore Nov 2018 - Apr 2021New York, Ny, Us• Led marketing, PR and product development for professional skincare and body care skus as well as luxury hair tools • Oversaw the 18-month pipeline, all innovation, and vendors• Managed full P&L, budgets, forecasts, and profitability• Led coordinated go-to-market strategy to ensure marketing, content, partnerships, activations, and PR supported new product launches• Initiated alongside the founder, brainstorm sessions to support ideation and concept development for new product launches, and core franchise initiatives• Tracked and analyzed product launches, and overall product portfolio performance, ensuring key insights and learnings are identified for future brand and product strategy evolution• Led international business development, strategy for purposeful global rollout that ensured omni-channel alignment in all markets -
Director Of Brand ManagementHatchbeauty Jun 2016 - Nov 2018New York , Ny, Us• Managed P&Ls, budgets and go to market strategy• Partnered retailers on sales goals, product development and strategic planning • Spearheaded cross-functional on all aspects of new product launches, including execution of deliverables for formula, packaging, artwork, etc.• Ensured profitability of projects through analysis of COGS, pricing and margins.• Provided brand strategy and planning including target demographic, channel strategy and management, price positioning, competitive analysis, marketing plan development and promotional ideation, planning and execution.• Partnered with all cross-functional teams to develop and implement sampling programs, mailers, event promotions, giveaways, visual POS at all points in accordance with marketing plan.• Developed all key retailer and marketing presentations in partnership with creative team. -
Brand ManagerBeauticontrol Jan 2016 - Jun 2016Carrollton, Tx, Us• Oversaw PD process from new product conception to completion of production for both new product launches and reformulations• Global makeup artist who created seasonal looks and education for Beauticontrol products• Hosted Beauti-TV, the main educational video channel and represented Beauticontrol at artistry education and training events • Collaborated with cross functional teams for product launch strategies, cost functions branding information and execution• Competitive analysis and product assortment -
Director Of Digital StrategyOpenkey Nov 2014 - Dec 2015Dallas, Texas, Us• Oversaw all voice, branding and online efforts• Planned and implemented CRM, sales, marketing and product development initiatives• Oversaw and managed 2 website redesigns• Created the strategic marketing plan for the launch of the brand• Planned and managed all paid, social online and offline ads • Researched and developed online marketing efforts to increase visibility for a new brand• Managed all tradeshow appearances. • Served as company spokesperson for multiple speaking engagements. -
Ggx InstructorGold'S Gym Jul 2010 - Jun 2015Dallas, Texas, Us -
Director Of Marketing And SalesVault Rooms Inc. Mar 2012 - Aug 2014Sanford, North Carolina, Us• Planned and implemented sales, CRM, marketing and product development programs, both short and long range, targeted toward existing and new markets• Developed and implemented strategic marketing and sales plans and forecasts to achieve corporate objectives• Launched 2 new companies under the company• Oversaw and managed 3 website redesigns• Launched and managed partnership and referral program including training and marketing materials• Reviewed and analyzed sales performances against programs, quotes and plans to determine effectiveness and increase revenue. -
Web Presence ProfessionalReachlocal Jan 2011 - Feb 2012Woodland Hills, Ca, Us• Managed 25 clients including Sylvan Learning Center, Arthur Murray Dance Studios and Wingstop• Monitored clients' reputation, social media engagement/presence and SEO rankings • Managed all social media sites• Wrote and maintained blogs• Created and implemented social media promotions -
English TeacherChitralada Palace School May 2007 - May 2009Appointed by his Majesty King Bhumibol Adulyadej to teach English in Bangkok, Thailand in the palace. Taught Matayom grades 1, 2 and 3. Edited school magazine. Employed from May 2007 to May 2009.
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Broadcast InternKxxv-Tv News Channel 25 Aug 2005 - Aug 2006Wrote stories for broadcast. Researched and developed stories. Interviewed story participants and reported on stories for air. Participated in story meetings and contributed ideas for broadcast.
Catherine Smith Skills
Catherine Smith Education Details
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Baylor UniversityHistory
Frequently Asked Questions about Catherine Smith
What company does Catherine Smith work for?
Catherine Smith works for Crybaby Wax
What is Catherine Smith's role at the current company?
Catherine Smith's current role is Founder & CEO of Crybaby Wax.
What is Catherine Smith's email address?
Catherine Smith's email address is cs****@****ore.com
What is Catherine Smith's direct phone number?
Catherine Smith's direct phone number is +131039*****
What schools did Catherine Smith attend?
Catherine Smith attended Baylor University.
What skills is Catherine Smith known for?
Catherine Smith has skills like Social Media, Marketing, Blogging, Social Media Marketing, Leadership, Seo, Facebook, Digital Marketing, Management, Marketing Strategy, Advertising, Account Management.
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