Catherine Sugarbroad Email and Phone Number
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As SVP Sales Operations and Engagement at Altice USA, Catherine leads the sales enablement strategy, infrastructure, tools, and processes to ensure agents selling Optimum's products are prepared and motivated to achieve the highest levels of performance. Catherine has decades of experience modernizing business and driving innovation across large-scale, complex environments to fuel growth. Her business and operational expertise includes hands-on P&L, acquisition integration, product development turnaround and leadership, customer experience design, and sales and marketing leadership. In her previous corporate role, Catherine was a driving force for the development of innovative solutions for Small & Medium Business at Verizon, a portfolio generating over $30B annually.Her track record spans both Fortune 500 and early-stage startups, Catherine is Founder of sWorks.io, a New York based technology start up committed to solving the small business app-building puzzle, and an Advisory Board Member for Wifi marketing solutions startup, Adentro (formerly Zenreach). Catherine is also a charismatic key note speaker who enjoys connecting with her audiences on a number of topics including understanding your customer’s mindset and the power of human connection in customer interactions. She speaks regularly on the topic of female advancement and is an active volunteer with Girls in Tech NY and Built by Girls, nonprofit organizations committed to building the diverse and inclusive tech workforce the world needs. A native of Canada, and a US Citizen, Catherine speaks French and English. She earned a Bachelor’s degree with Honors in Psychology from The University of London, Goldsmith’s College and a double Master’s degree in Management & Administrative Science with an MBA from The University of Texas at Dallas.Specialties: B2C Sales & Sales Operations, Small & Medium Business, Customer Experience, Product Design, Agile-at-Scale, Revenue Generation, Integrated Marketing & Sales, Go-To-Market & Sales Strategy, Brand and Demand Marketing, Paid/Earned/Owned Media, Solution Based Selling, Pricing, P&L Management, Recruiting and Retaining Top Talent, Inclusive Leadership. Solution Experience: Broadband & Video, SaaS, Native Mobile Apps, Digital Web Services, eCommerce, Mobility, Internet of Things, Business Communications, Contact Center, VOIP, Networking, Security, and Residential & Commercial Real Estate.
Kanstrukt Group
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Chief Growth OfficerKanstrukt Group May 2023 - PresentClark, New Jersey, UsAdvising on profitable scale, marketing, and go-to-market strategies. -
MemberThe Female Founder Collective 2022 - PresentNew York, New York, Us -
Founder & Former Chief Revenue OfficerSworks Nov 2020 - PresentNew York, UsLed go to market for new startup bringing custom mobile apps within reach for the average small business using a low-code approach and a uniquely tailored experience. Built integrated marketing and sales functions from the ground up – regularly experimenting and adjusting people, process, and tech to increase inbound lead pipeline, increase conversion, accelerate sales, and improve CAC efficiency. Brought vital knowledge of the small business customer mindset to the creative/brand strategy, social media approach, and customer experience design -
Advisory Board MemberAdentro Jul 2019 - PresentSan Francisco, Ca, UsAdvising on new product and partnering opportunities. -
Svp Sales Operations & EngagementAltice Usa Jun 2023 - May 2024Queens, New York, UsSelected to be part of new leadership team taking on the turnaround of a $9B business. Delivering a drumbeat of best-in-class performance-generating strategies designed to transform hiring, training, performance management, compensation, recognition, culture, systems, and technology.Managing all sales & POS systems including Salesforce.com. Injecting new tech, such as AI, to modernize the UI/UX, improve lead generation and conversion, create cross-channel & behavior-driven customer journeys, and complete more installs.Rolled out new compensation strategy aligned to business & people plans. Launched cutting-edge rewards & recognition program designed to maximize impact and ROI through technology, gamification and enhanced visibility. -
Head Of Small & Medium Business Product | General Manager, Yahoo Small BusinessVerizon Apr 2017 - Jun 2019Basking Ridge, Nj, UsResponsible for a portfolio generating over $10B annually for Verizon including Digital Web Services, Mobility, Internet of Things, Business Communications, Networking, and Security. Created and evangelized a transformative vision for Verizon’s SMB portfolio driving towards an integrated, digital-first, scalable offering with commensurate revenue expectations. Architected the strategy to merge Yahoo Small Business digital presence application capabilities with Verizon’s SMB assets. Subsequently took on general management of Yahoo Small Business division with P&L responsibility overseeing Sales, Marketing, Product, Engineering, Customer Service, and Staff functions. Successfully delivering aggressive QOQ top line improvement through heavy marketing focus while laying the foundation for strategic distribution and market expansion. Introduced new large-scale Integrated Design & Delivery function and Customer Experience testing and prototyping discipline to ensure delivery of highly-competitive, digital & mobile-first, integrated product offers. -
Executive Director, Enterprise Product Management & PricingVerizon Sep 2014 - Apr 2017Basking Ridge, Nj, UsLed strategic cross-product functions within the Enterprise Product Management organization including Strategy & Portfolio Management, Pricing, and Operations. Responsibilities spanned a product portfolio generating over $35B in revenue annually. Drove customer segment-specific portfolio strategies that leverage Verizon’s core strengths to win in emerging markets, including the SMB roadmap. Halved product delivery time to market over two years through ongoing process improvement and introduction of the first cross-functional Agile product development process. Delivered transformational pricing structure and quoting improvements resulting in double the percent of deals won using standard pricing. Successfully launched over 50 projects each year with expected 3-yr incremental revenues of $1-2B. -
Managing Director, Europe, Middle East & AfricaVerizon Enterprise Solutions Jul 2014 - Sep 2014Basking Ridge, Nj, Us -
Vice President Strategic Healthcare SalesVerizon Enterprise Solutions Aug 2013 - Sep 2014Basking Ridge, Nj, UsLed strategic solution sales and operations for sector generating $670M growing to $1.1B annually. #1 ranked segment based on combined performance against sales, revenue, and contribution margin targets.Ensured Verizon services reached healthcare industry clients across the US and globally, including IOT solutions, communications applications, professional services, cloud and security services. Restructured to better address the market, creating a Sales Operations function that was later recognized by Verizon as ‘best-in-class’ and rolled out to all sales segments globally. Tapped for special assignment in EMEA for 3 months to assess and implement new operating model. -
Executive Director, Growth MarketingVerizon Wireless Dec 2011 - Jul 2013Established an organization dedicated to fueling strategic services growth through customer engagement, sales enablement and promotional/incentive programs.Created vertical solution selling program. Results included sustained strategic sales funnel improvement of 29% and improved brand perception survey results in every target vertical. Expanded Voice of the Customer program to provide deeper insights to functional teams on customer loyalty and buying drivers. Achieved 37% improvement in Net Promoter Score. Aggressively rolled out new data-driven marketing and sales campaign infrastructure and launched first global multi-touch campaign including lead-scoring and nurturing.
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Director, Enterprise & Government Sales OperationVerizon Wireless Jan 2010 - Dec 2011Built and managed operations for new B2B sales unit generating $2B growing to over $2.5B annually. Focused on growth drivers, solution selling enablers, lowering churn, and c-level customer engagement.Established new Account Management discipline that included improved account planning and expanded Customer Engagement program (Quarterly Business Reviews, Executive Briefings, Tradeshows, and C-Level Events) to drive account penetration.Created promotional and incentive programs to achieve strategic growth targets in 4G, smart- phone and M2M.
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Associate Director, Device Pricing & PromotionsVerizon Wireless Jan 2009 - Jan 2010Directed all aspects of mobile device pricing and promotions for all channels including funding, promotional themes, advertising and merchandising execution & C-level buy-in.Responsibilities included driving all voice & data sales to meet company growth targets, and a goal of significantly reducing COGS.Successfully managed promotions during period of intense competitive pressure due to AT&T’s initial two-year iPhone exclusivity.Shifted promotions from single-vendor strategy in order to boost consumer appeal, maximize device subsidy budget, and reduce supply risk. New multi-vendor promotional strategy increased vendor marketing development funds (MDF) by 2x.
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Associate Director, Business Segment Marketing & StrategyVerizon Wireless Aug 2007 - Jan 2009Led B2B segment marketing group, responsible for product, device, pricing, and promotional strategies. Developed programs and promotions to improve the business in key growth areas; exceeding plan in gross activations and data revenue.
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Product ManagerVerizon Wireless Jun 2006 - Aug 2007Developed concepts and managed development of portfolio of branded mobile applications for business, including the design for a branded service platform to mobilize applications for Business segments, still part of the Verizon portfolio today.
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Sr Manager, Product Marketing, Fixed Mobile ConvergenceSprint-Nextel 2005 - Jun 2006Overland Park, Kansas, UsLed a team responsible for rationalizing post-merger portfolios, revenue related to each product, and overall product strategy including product priorities, price, promotion, and distribution. Achieved five times expected annual sales of Wireless-to-PBX Integration product, with a marketing program that refocused sales on convergence products. -
Product Marketing, Custom Network SolutionsSprint-Nextel May 2004 - Jun 2006Overland Park, Kansas, Us -
Freelance Marketing ConsultantSpatial Wireless 2001 - 2002UsSustained a profitable consulting practice, providing marketing and strategic services to several clients. Highlight Client: Spatial Wireless. Developed and implemented integrated marketing plan resulting in first contract wins and client’s first successful in-service contract with a major international carrier. Marketing results were instrumental in allowing client to raise series A funding. Company was subsequently acquired for $250M and their softswitch became the centerpiece of Alcatel’s NGN for wireless and fixed-mobile convergence. -
Consultant & Si Business DevelopmentNortel 1998 - 2001CaSuccessfully created a new channel development program and managed relationships with key industry consultants and systems integrators, supporting new customer contracts totaling more than $3 billion in North American Carrier Sales.
Catherine Sugarbroad Skills
Catherine Sugarbroad Education Details
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Goldsmiths, University Of LondonPsychology -
The University Of Texas At DallasManagement & Administrative Science - Finance Concentration -
The University Of Texas At DallasManagement & Administrative Science - Business Strategy
Frequently Asked Questions about Catherine Sugarbroad
What company does Catherine Sugarbroad work for?
Catherine Sugarbroad works for Kanstrukt Group
What is Catherine Sugarbroad's role at the current company?
Catherine Sugarbroad's current role is Senior Vice President | 20+ Years in Fortune 50 & Early Stage Leadership | Mentor & Advisory Board Member | Advocate for Female Leadership.
What is Catherine Sugarbroad's email address?
Catherine Sugarbroad's email address is ca****@****ail.com
What schools did Catherine Sugarbroad attend?
Catherine Sugarbroad attended Goldsmiths, University Of London, The University Of Texas At Dallas, The University Of Texas At Dallas.
What skills is Catherine Sugarbroad known for?
Catherine Sugarbroad has skills like Product Marketing, Strategy, Business Development, Business Planning, Segmentation, Enterprise Software, Marketing, B2b Marketing, Management, Brand Development, Wireless, Pricing.
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