Optimize the multi-channel marketing roadmap impacting 3 national brands. Establish clear guidelines for brand consistency across all channels, including digital, print, and email. Leverage internal and third-party data to segment and target audiences. Drive continuous improvements to deliver on sales pipeline, traffic, awareness, and engagement metrics. Develop and execute brand differentiation strategies that build audience trust, engagement, and conversion. Lead, manage, and motivate a team of 20+ staff; foster a culture of collaboration, accountability, and communication. Engage and retain top talent with relationship building and professional development.

Defined the marketing roadmap, content strategy, and investment plan for customer-facing programs within the 2 fastest growing brands in the Williams-Sonoma portfolio. Managed day-to-day marketing operations across print, email, digital, and loyalty; built a high-performing team to oversee program execution. Drove substantial growth within NPS, brand awareness, retention rates, and revenue by managing business intelligence, third-party vendor insights, and leveraging internal data analytics (surveys, focus groups). Developed roadmap for email auto-triggered program (Abandon, Browse) and managed vendor relations.

Established and launched the go-to-market (GTM) plan to pioneer business development for Mark and Graham spanning print, email, and digital channels. Optimized return on the advertising investment by leveraging third-party data, customer insights, and market trends to determine KPIs and growth goals. Drove brand awareness, customer engagement, and revenue generation. Identified areas to improve execution and drove change management. Managed, mentored, and motivated a team of 10 staff.