Catherine Troup Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

• Founding member of mobile-first media company that grew audience from 0 to 130M+ monthly viewers across Snapchat, TikTok, Instagram, and Facebook O&O channels in 1 year• Built creator partnership program that successfully launched and organically grew several creator channels on Snap to 500k+ subscribers within the first 6 months• Managed all talent relations and deal negotiations; secured partnerships with OTT streaming platforms, licensing hundreds of viral UGC videos weekly for… Show more • Founding member of mobile-first media company that grew audience from 0 to 130M+ monthly viewers across Snapchat, TikTok, Instagram, and Facebook O&O channels in 1 year• Built creator partnership program that successfully launched and organically grew several creator channels on Snap to 500k+ subscribers within the first 6 months• Managed all talent relations and deal negotiations; secured partnerships with OTT streaming platforms, licensing hundreds of viral UGC videos weekly for third-party use • Managed team of producers and editors; oversaw creative strategy, development, and execution of all social channels (15M+ total subscribers) • Analyzed and tracked performance metrics, trends, and algorithmic changes across platforms to optimize performance and inform future content decisions Show less

Los Angeles Metropolitan Area

• Built and managed relationships with over 100 creators and media partners; collaborated with cross-functional teams, both locally and internationally, to develop multi-objective campaigns and programs• Responsible for handling cold partner outreach and deal negotiations; helped drive new user acquisition by quadrupling the number of creator partnered shows on Discover• Provided optimization and performance analysis for top tier partners; trained partners on best practices to improve… Show more • Built and managed relationships with over 100 creators and media partners; collaborated with cross-functional teams, both locally and internationally, to develop multi-objective campaigns and programs• Responsible for handling cold partner outreach and deal negotiations; helped drive new user acquisition by quadrupling the number of creator partnered shows on Discover• Provided optimization and performance analysis for top tier partners; trained partners on best practices to improve performance and monetization; enforced content guidelines• Monitored partner revenue and audience engagement and reported on progress against strategic goals• Managed partner adoption of new products, features, and tooling• Developed new systems for scaling up onboarding for new partners in order to hit quarterly supply goals Show less

Los Angeles Metropolitan Area

• Led content and editorial strategy for entertainment and lifestyle programming; developed shows with TV networks and publishers (NBC, Fox, Paramount, Disney, Hearst, Condé Nast)• Collaborated with audience development to grow viewership on Discover, reaching 90% of U.S. Gen Z • Programmed holistic coverage of key tentpoles across multiple content formats (e.g., premium shows, UGC curated stories, live streaming, AR filters)• Produced on-site live coverage of the Grammys, Oscars… Show more • Led content and editorial strategy for entertainment and lifestyle programming; developed shows with TV networks and publishers (NBC, Fox, Paramount, Disney, Hearst, Condé Nast)• Collaborated with audience development to grow viewership on Discover, reaching 90% of U.S. Gen Z • Programmed holistic coverage of key tentpoles across multiple content formats (e.g., premium shows, UGC curated stories, live streaming, AR filters)• Produced on-site live coverage of the Grammys, Oscars, Emmys, Golden Globes, VMAs, Met Gala, Fashion Week, X Games, World Cup, and Olympics (1B+ views); interviewed celebrities and athletes• Managed editorial calendar, designed custom filters, and coordinated asset approvals with external teams• Oversaw show setup and scheduling within the CMS; developed feed merchandising and promotion strategies• Managed team of editors to execute daily original franchise and breaking news stories• Produced Snap's first live streaming events • Worked with engineering team to improve software functionality for third party use Show less

New York, Ny

• Managed Facebook, Instagram, YouTube, and Twitter accounts (20M followers); designed interactive app for WWHL with Andy Cohen• Developed content strategies for Bravo's brand partnership events; worked with talent on social activations