Catherine Troup
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Catherine Troup Email & Phone Number

Social Media and Editorial at Hello Sunshine
Location: Los Angeles Metropolitan Area, United States, United States 7 work roles 1 school
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Hello Sunshine
Role
Social Media and Editorial
Location
Los Angeles Metropolitan Area, United States, United States
Company size
804 employees

Who is Catherine Troup? Overview

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Quick answer

Catherine Troup is listed as Social Media and Editorial at Hello Sunshine, a company with 804 employees, based in Los Angeles Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Catherine Troup.

Catherine Troup previously worked as Social Media & Editorial at Hello Sunshine and Senior Content Specialist, Instagram/Facebook at Meta. Catherine Troup holds Bachelor Of Arts - Ba, Political Science from Columbia University In The City Of New York.

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Hello Sunshine

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Profile bio

About Catherine Troup

Catherine Troup is a Social Media Producer and Creator Partnerships Manager with 9 years of experience working in content development and programming, UGC curation, and leading 360 strategic partnership campaigns. As an early hire on Snapchat's content team, she helped pioneer the Stories format and scale Snapchat's content business. She has worked with some of the largest digital creators in the world to develop innovative storytelling formats made for mobile, while also educating partners on how to grow their business across platforms and unlock new revenue streams. She has extensive expertise producing live coverage of high-profile events ranging from New York Fashion Week to the World Cup and has shot and directed stars, such as Serena Williams and Zendaya. Catherine has a passion for creating engaging and impactful content for diverse audiences and specializes in pop culture, trending content, and all things Gen Z.

Current workplace

Catherine Troup's current company

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Hello Sunshine
Hello Sunshine
Social Media and Editorial
Los Angeles, CA, US
Website
hello-sunshine.com
Employees
804
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7 roles

Catherine Troup work experience

A career timeline built from the work history available for this profile.

Social Media & Editorial

Current
Hello Sunshine

Los Angeles, California, United States

Jul 2024 - Present

Senior Content Specialist, Instagram/Facebook

Meta

Los Angeles Metropolitan Area

Dec 2023 - Jul 2024

Senior Content Manager

Five Thirteen Media

Los Angeles Metropolitan Area

  • Founding member of mobile-first media company that grew audience from 0 to 130M+ monthly viewers across Snapchat, TikTok, Instagram, and Facebook O&O channels in 1 year
  • Built creator partnership program that successfully launched and organically grew several creator channels on Snap to 500k+ subscribers within the first 6 months
  • Managed all talent relations and deal negotiations; secured partnerships with OTT streaming platforms, licensing hundreds of viral UGC videos weekly for… Show more
  • Managed all talent relations and deal negotiations; secured partnerships with OTT streaming platforms, licensing hundreds of viral UGC videos weekly for third-party use
  • Managed team of producers and editors; oversaw creative strategy, development, and execution of all social channels (15M+ total subscribers)
  • Analyzed and tracked performance metrics, trends, and algorithmic changes across platforms to optimize performance and inform future content decisions Show less
Mar 2022 - Dec 2023

Media Partnerships Manager, Creator Shows

Snap Inc.

Los Angeles Metropolitan Area

  • Built and managed relationships with over 100 creators and media partners; collaborated with cross-functional teams, both locally and internationally, to develop multi-objective campaigns and programs
  • Responsible for handling cold partner outreach and deal negotiations; helped drive new user acquisition by quadrupling the number of creator partnered shows on Discover
  • Provided optimization and performance analysis for top tier partners; trained partners on best practices to improve… Show more
  • Provided optimization and performance analysis for top tier partners; trained partners on best practices to improve performance and monetization; enforced content guidelines
  • Monitored partner revenue and audience engagement and reported on progress against strategic goals
  • Managed partner adoption of new products, features, and tooling
Mar 2020 - Mar 2022

Senior Programming Producer

Snap Inc.

Los Angeles Metropolitan Area

  • Led content and editorial strategy for entertainment and lifestyle programming; developed shows with TV networks and publishers (NBC, Fox, Paramount, Disney, Hearst, Condé Nast)
  • Collaborated with audience development to grow viewership on Discover, reaching 90% of U.S. Gen Z
  • Programmed holistic coverage of key tentpoles across multiple content formats (e.g., premium shows, UGC curated stories, live streaming, AR filters)
  • Produced on-site live coverage of the Grammys, Oscars… Show more
  • Produced on-site live coverage of the Grammys, Oscars, Emmys, Golden Globes, VMAs, Met Gala, Fashion Week, X Games, World Cup, and Olympics (1B+ views); interviewed celebrities and athletes
  • Managed editorial calendar, designed custom filters, and coordinated asset approvals with external teams
Jul 2015 - Mar 2020

Social Media Marketing Specialist, Bravo/Oxygen

Nbcuniversal, Inc.

New York, NY

  • Managed Facebook, Instagram, YouTube, and Twitter accounts (20M followers); designed interactive app for WWHL with Andy Cohen
  • Developed content strategies for Bravo's brand partnership events; worked with talent on social activations
Jan 2015 - Jul 2015
Team & coworkers

Colleagues at Hello Sunshine

Other employees you can reach at hello-sunshine.com. View company contacts for 804 employees →

KB Kasey Barrett Kasey Barrett Colleague at Hello SunshineLos Angeles, California, United States, United States View → CS Crazy Soviet Crazy Soviet Colleague at Hello SunshinePortland, Oregon, United States, United States View → EF Emily Ferenbach Emily Ferenbach Colleague at Hello SunshineLos Angeles, California, United States, United States View → JD Jullia Dao Jullia Dao Colleague at Hello SunshineHanoi Capital Region, Viet Nam View → MM Molly Micallef Molly Micallef Colleague at Hello SunshineUnited States, United States View → AR Agan Ramadani Agan Ramadani Colleague at Hello SunshineIlinden, Skopje Statistical Region, North Macedonia, Macedonia, The Former Yugoslav Republic Of View → HT Help The Need Foundation Pr.Richard Kavuma Help The Need Foundation Pr.Richard Kavuma Colleague at Hello SunshineKampala, Central Region, Uganda, Uganda View → HF Heidi F Heidi F Colleague at Hello SunshineSydney, New South Wales, Australia, Australia View → AA Anuradha Anuradha Sain Anuradha Anuradha Sain Colleague at Hello SunshineJaipur, Rajasthan, India, India View → PJ Pawan Jaipur Pawan Jaipur Colleague at Hello SunshineKota, Rajasthan, India, India View →
1 education record

Catherine Troup education

FAQ

Frequently asked questions about Catherine Troup

Quick answers generated from the profile data available on this page.

What company does Catherine Troup work for?

Catherine Troup works for Hello Sunshine.

What is Catherine Troup's role at Hello Sunshine?

Catherine Troup is listed as Social Media and Editorial at Hello Sunshine.

Where is Catherine Troup based?

Catherine Troup is based in Los Angeles Metropolitan Area, United States, United States while working with Hello Sunshine.

What companies has Catherine Troup worked for?

Catherine Troup has worked for Hello Sunshine, Meta, Five Thirteen Media, Snap Inc., and Nbcuniversal, Inc..

Who are Catherine Troup's colleagues at Hello Sunshine?

Catherine Troup's colleagues at Hello Sunshine include Kasey Barrett, Crazy Soviet, Emily Ferenbach, Jullia Dao, and Molly Micallef.

How can I contact Catherine Troup?

You can use AeroLeads to view verified contact signals for Catherine Troup at Hello Sunshine, including work email, phone, and LinkedIn data when available.

What schools did Catherine Troup attend?

Catherine Troup holds Bachelor Of Arts - Ba, Political Science from Columbia University In The City Of New York.

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