As the Marketing Manager at ESW Beauty, I oversee the development and execution of marketing strategies that elevate the brand’s presence across both digital platforms and retailers. As a member of the Senior Creative Team I play a key role in creative direction, plan and organize photoshoots, and coordinate events that bring our brand to life in engaging and innovative ways. I’m also involved in product development, ensuring that our offerings align with our brand’s vision and meet the needs of our customers. In addition, I lead influencer and PR strategies, fostering meaningful partnerships that enhance our brand’s presence. With a focus on creativity and strategy, I’m passionate about driving growth, building community, and crafting memorable experiences for our audience.
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Marketing ManagerEsw Beauty Oct 2023 - PresentUnited States -
Senior Web Editor & Social Media ManagerWomenworking.Com Feb 2020 - Aug 2022New York City Metropolitan Area-Writing and copy-editing dozens of articles daily on dating, entertainment news, health and beauty, travel and other lifestyle topics.-Managed all social media accounts and implemented strategies to increase website traffic and engagement.-Grew the followers and readers to over 18 million on Facebook, and 800,000 on Instagram-Hired and managed a team of interns for video, social media, writing, and graphic design.-Developed and maintained relationships with key influencers and industry experts to enhance brand visibility and reputation in the market. -
Marketing Manager And Special Event CoordinatorAretsky'S Patroon Townhouse Sep 2018 - Dec 2019New York, New York, United States-Coordinated parties and ensured seamless execution of high-profile events for global political figures, celebrities, and athletes, ensuring client satisfaction and repeat business.-Collaborated with the culinary & bar team to create unique and innovative menus that align with the overall event theme and client preferences, ensuring a memorable dining experience for guests.-Developed and implemented creative marketing strategies to attract high-profile clients and increase event bookings for Aretsky's Patroon Townhouse. -
Lifestyle And Entertainment Writer & Social Media InternCollege Candy Jan 2017 - Jun 2017Greater New York City Area• Wrote and edited articles focused on celebrity news, beauty, fashion and relationships.• Mastered WordPress proficiency and blog building.• Conducted on-street interviews in NYC on camera.• Edited and produced interview videos for viral content• Helped grow social media platform and curate content based on trending topics. -
Assistant StylistAmericas Next Top Model Jul 2016 - Sep 2016Greater New York City Area• Organized all clothing samples and accessories.• Dressed and styled models for shoots on the show and worked under strict time constraints.• Consulted on final beauty and makeup looks before shooting began.
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Retail ManagerRobert Graham Designs Aug 2014 - Sep 2015Woodbury Commons Premium Outlets• Styled and worked with a loyal clientele and fostered new relationships.• Successfully managed a a sales team to reach daily goals. -
Visual SpecialistCalvin Klein Oct 2013 - Aug 2014Woodbury Commons Premium Outlets• Created and executed visual displays within the largest Calvin Klein store on the east coast. • Styled all 40 mannequins weekly to optimize sales.• Created visual displays of accessories, fragrance and store windows for optimal sales and store traffic. -
Fashion Editorial AssistantSeventeen Magazine Sep 2012 - Sep 2013-Assisted in the creation of fashion trend reports for the magazine's editorial team, providing valuable insights into the latest fashion trends and styles.-Lead multiple beauty campaigns and found the best way to promote new beauty and skincare products and create stunning visuals for the magazine.-Assisted in coordinating and styling fashion shoots for the magazine's fashion editorials, ensuring that the overall vision and theme of the shoot align with the magazine's brand and target audience-Assisted in managing social media accounts and creating engaging content.-Researching and identifying emerging fashion influencers and designers to feature in the magazine's editorial content, ensuring the publication stays ahead of the curve in showcasing up-and-coming talent in the fashion industry.-Assisted in organizing and managing the magazine's fashion sample inventory. -
Stylist And Sales AssociateBebe Stores Oct 2010 - Oct 2011Woodbury Commons Premium Outlets• Stylist to all clientele.• Specialized in customer service and was a client liaison. -
Public Relations InternTractenberg & Co. Jun 2010 - Aug 2010Greater New York City Area• Organized the tracking of product samples mailed in and mailed out. • Assisted in organizing PR events and product launches for major beauty and fragrance brands.• Learned creative brainstorming within a team setting and how to optimize growth for important clients.• Learned how to effectively create relationships between media outlets, publications and clients. -
Public Relations And Marketing SpecialistReiss Jun 2010 - Aug 2010Greater New York City Area• Organization of all clothing samples mailed in and mailed out to publications.• Learned how to foster client relationships in the fashion industry and magazines in New York City.
Catherine Vaccarelli Education Details
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Public Relations, Advertising, And Applied Communication
Frequently Asked Questions about Catherine Vaccarelli
What company does Catherine Vaccarelli work for?
Catherine Vaccarelli works for Esw Beauty
What is Catherine Vaccarelli's role at the current company?
Catherine Vaccarelli's current role is Marketing Manager @ ESW Beauty.
What schools did Catherine Vaccarelli attend?
Catherine Vaccarelli attended Baruch College, Baruch College.
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