🔼 Head of the sales team in Benelux 🔼 Develop & implement sales & marketing programs in alignment with global brand objectives/strategies 🔼 Develop & ensure execution of the distribution strategy within the markets🔼 Lead the Benelux sales team: coaching, motivation, performance management & monitoring results

Via Hudson Belgium on assignment for Casa International as Country Manager Benelux ad interim🔼 Head of the sales team in Benelux 🔼 Link between the headquarters, field managers, and the Casa stores. 🔼 Ensure execution of the Casa store concept within the team of field managers in Benelux🔼 Support, motivate, guide and coach the field managers🔼 Monitor the results with the field managers (revenue, customers, inventory, salary costs, etc.)

🔼 Lead, coach & motivate sales & marketing team in the Benelux ✅ Develop & implement sales & marketing strategy Benelux✅ Launch new collections three times a year✅ Analyze, improve & develop customer portfolio✅ Report in a matrix structure (Benelux/HQ Switzerland)✅ Organizing PR & customer events✅ Collaborate closely with all internal stakeholders & external partners, connecting departments, and empower them to become brand ambassadors to optimize customer satisfaction🔼 Member of the international feedback team for new product launches & marketing strategy🔼 On an international level, I maintained direct contacts with the European headquarters of Calvin Klein in Amsterdam, and participated in the development, launch and management of the European e-commerce platform of Calvin Klein Watches & Jewelry. Thanks to this activity, I had a decisive role in the contacts between Swatch Group Switzerland and Calvin Klein's European headquarters in Amsterdam.