Catherine Baker Email and Phone Number
Catherine Baker work email
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Catherine Baker personal email
Catherine Baker is a Customer Lifecycle Marketing and Communications at OneMain Financial. She possess expertise in integrated marketing, marketing communications, direct marketing, direct mail, account management and 13 more skills. Colleagues describe her as "I worked with Catherine at several different companies in various capacities, where I hired her and her team to help jumpstart our marketing. From the first day I met Catherine, it was immediately evident that she not only has an impressive marketing skill set and instincts, but her work ethic and positive demeanor were off the charts. When Catherine is given a project, she puts her full heart into it - she never does anything "half way." She consistently over delivered during my time working with her. She's talented, extremely smart and has a contagious positivity to those around her. I've worked with hundreds of people in similar roles to Catherine, but she's easily in the top 1%. Her current and future employers better treat her well, because eventually I'll be recruiting her!"
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Vp/Managing Director Customer Marketing And CommunicationsOnemain Financial Jul 2023 - PresentBaltimore , Md, Us
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Vp/Director Customer MarketingOnemain Financial Jun 2019 - Jul 2023Baltimore , Md, UsLead a team focused on building customer lifecycle communications to broaden and deepen the customer relationship. Establish overarching messaging strategy and value propositions that are applied across channels and in marketing campaigns and promotions to create a unified and seamless experience for customer interacting with the OneMain brand - driving engagement, loyalty and advocacy.
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Associate Director, MarketingOnemain Financial Jul 2017 - Jun 2019Baltimore , Md, UsLed customer engagement marketing initiatives across multiple channels to drive customer loyalty. Led cross-functional teams for business driven pilots and new product and benefits initiatives, solving logistical issues, curating the customer experience and collaborating with key stake holders and senior leadership from different operating functions.
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Lead Marketing Program ManagerOnemain Financial May 2015 - Jul 2017Baltimore , Md, UsLed a team to develop and execute the product and marketing strategy for OneMain's customer loyalty program focusing on customer adoption and ongoing engagement. Testing incentive promotions to drive behaviors.Spearheaded the development and implementation of a new centralized marketing strategy for business referrals to re-engage partners after enrollment resulting in improved sales growth and profitability.
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Marketing Program ManagerOnemain Financial Sep 2013 - May 2015Baltimore , Md, UsI managed the development, operations and content of a powerful distributed marketing platform that provided over 1,400 branches across the US with customizable, compliant and on-brand collateral and solicitations. Through the launch of this platform I was also able to convert to a print-on-demand model achieving a 56% savings in campaign production costs; reducing spoilage, eliminating warehousing costs, and maximizing campaign budgets.
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Director Of MarketingData Trace Publishing Company Aug 2010 - Sep 2013Towson, UsChampioned the research, preparation, and launch of an eBook conversion and distribution platform using DRM in alignment with emerging user preferences. Spearheaded the development and implementation of external cross channel strategies for multiple product lines driving increased sales growth and profit. -
Account ExecutiveSns Marketing 2007 - Sep 2010Owings Mills, Md, UsManaged national accounts in the managed health care, hospital system, and higher education industries. Executed strategic planning and partnered with creative and media to develop multilingual collateral materials, websites, digital advertising, TV and radio commercials. -
Management AssociateConsolidated Graphics Jun 2007 - Sep 2007
Catherine Baker Skills
Catherine Baker Education Details
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James Madison UniversityMedia Arts And Design
Frequently Asked Questions about Catherine Baker
What company does Catherine Baker work for?
Catherine Baker works for Onemain Financial
What is Catherine Baker's role at the current company?
Catherine Baker's current role is Customer Lifecycle Marketing and Communications.
What is Catherine Baker's email address?
Catherine Baker's email address is in****@****huis.nl
What schools did Catherine Baker attend?
Catherine Baker attended James Madison University.
What skills is Catherine Baker known for?
Catherine Baker has skills like Integrated Marketing, Marketing Communications, Direct Marketing, Direct Mail, Account Management, Digital Marketing, Email Marketing, Advertising, Brand Development, Marketing, Marketing Strategy, Public Relations.
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