Catherine Weigel Email & Phone Number

New York, New York, United States

Head of Marketing for Sprott Asset Management ETFs, including the Sprott Critical Materials ETFs covering critical materials such as uranium, copper, nickel, lithium and more.

New York, New York, United States

Led strategic content for a pioneer in the exchange traded fund (ETF) industry, covering thematic, dividend growth, interest-rate hedged bond, bitcoin-linked, and leveraged and inverse ETFs.--Established messaging framework for ETFs, codifying approach to value proposition and core message development, and carrying them through to investment cases and other content.--Updated approach to thought leadership and non-sales collateral, expanding content programs.--Led content strategy for new website and audited and migrated content to new platform; selected SEO provider; developed requirements for web content agencies and managed contracts.--Managed development of Google Ads for new product launches and transitioned ads for 140+ products to be responsive per Google's algorithm. In charge of all compliance approvals.--Managed launch of market commentaries and monthly publication process.--Contracted with freelance content and design professionals to build out the marketing team.

New York, New York, United States

For financial services-focused strategic marketing firm, headed the editorial and content practice. Lead content across a wide range of strategic client engagements covering industry giants through start-ups:--Drove positioning and messaging development for Thomson Reuters Financial & Risk (now Refinitiv), Morgan Stanley Financial Planning, Ameriprise Financial and Old Mutual Bermuda.--Concept direction and copywriting for multi-year award-winning global advertising campaigns for S&P Dow Jones Indices; developed in-depth understanding of indexing.--Content strategy and web content for CohnReznick (accounting); Titan Advisors (alts); Covariance (TIAA OCIO); Dinosaur Financial (IB); Altegris (alts); Thomson Reuters F&R (now Refinitiv).--Led the Hartford's Small Business Playbook content marketing program; assigned, edited and developed 153 articles via seven writers in eight months; developed editorial calendar.--Spearheaded Guy Carpenter's (global reinsurance) AdvantagePoint+, ProfitPoint+ technology platform naming, positioning and launch.--Provided messaging strategy and content for the "Made for Good" program for Deutsche Bank.--Oversaw materials for DC retirement plan product launch for TIAA.--Managed the fund family relaunch campaign for Columbia Management.--Led creation of commercial banking and wealth management thought leadership library for SunTrust.

New York, New York, United States

Content Strategist (2007 - 2009), Senior Editor (2004 - 2007), Editor (2003 - 2004)2003 - 2009Drove content and messaging engagements and wrote and edited for a wide range of financial and professional services clients; closely collaborated with account, design and strategic teams.--Wrote and edited client content after strategic discovery interviews across clients.--Supervised Content Manager and multiple freelance writers.--Launched firm positioning and messaging guidelines, value-add program, fund launch, institutional content, and materials for UK's Threadneedle and RiverSource Investments (both Ameriprise-owned).--Developed brand, anniversary and sustainable (ESG) investing campaigns for Sentinel Investments.--Developed brand strategy, messaging and editorial structure for Nomura's U.S. mutual fund launch.--Created positioning, messaging and literature strategy for the U.S. rebranding of Schroders.--Created content strategy for Market Insights program at JPMorgan Asset Management.--Launched identity, product and value-added materials for JP Morgan Funds after Bank One merger.--Restructured WealthPlanSM value-add program for Evergreen Investments.

New York, New York, United States

--As Managing Editor of Client Communications & Branding (2003), responsible for research, writing and project management of content on investor and client websites; liaison between product and IT.--Manager of Local Marketing/Brand Management (2001−2003)—Brand touch point for 14,000 advisors in 500 branches; built advisor marketing programs (newsletters, brochures, local ads and homepages); brand reviewer for Compliance and Legal; managed multiple agency relationships.--As Speechwriter/Senior Writer & Project Manager (1999-2001), provided onsite C-suite speechwriter for national sales events around the world; wrote and produced client and advisor communications; ghostwrote and edited The Morgan Stanley Guide to Personal Investing.

New York, New York, United States

--Lead in authoring print and digital content for two award-winning variable universal life product launches (VUL & SVUL) and introduction of Roth IRAs.--Wrote and edited copy used in marketing materials, agent recruiting brochures, product sales guides, internal communications, direct mail pieces, audio scripts and presentations.--Started as Marketing Department Assistant in 1996.