Catherine Leonard Email & Phone Number

West Des Moines, Ia

Plans and executes external and internal brand communications. Creates and implements effective marketing strategies. Directs advertising, public relations, print production, merchandising, trade shows and events. Designs and produce literature, displays and promotions. Coordinates company website. Writes corporate communications, informational bulletins and customer presentations. Organize national sales meetings and distributor conferences.

Des Moines, Iowa Area

Attending Networking Events Researching Industry LeadersTracking Industry TrendsParticipating in Industry Discussions

Merchandising Manager / Book DivisionDesigned merchandising for national retailers including; Barnes & Noble, Borders, Wal-Mart, Target, Home Depot, Lowe’s, JoAnn Fabrics, Michaels, Sam’s Club, and Costco. Promoted such brands as Better Homes & Gardens, Ortho, Scotts, and Trading Spaces. Designed retail displays and point of purchase items. Created sales collateral and direct mail to promote these strategies. Managed national trade shows including design of new booth structure and… Show more Merchandising Manager / Book DivisionDesigned merchandising for national retailers including; Barnes & Noble, Borders, Wal-Mart, Target, Home Depot, Lowe’s, JoAnn Fabrics, Michaels, Sam’s Club, and Costco. Promoted such brands as Better Homes & Gardens, Ortho, Scotts, and Trading Spaces. Designed retail displays and point of purchase items. Created sales collateral and direct mail to promote these strategies. Managed national trade shows including design of new booth structure and production of large format graphics. Organized national sales conferences. Show less

Provided paper advice and printing expertise to graphic designers and corporate communication personnel.