Responsible for the strategy and creative direction of all original digital content development and production. Focused on supporting various line of businesses and monetization streams across the company; with priority on AVOD branded content opportunities for Paramount's streaming services and brands. Oversee pan regional creative and production management multifunctional teams that deliver , innovative, quality and successful formats with a 360 approach across digital platforms from short… Show more Responsible for the strategy and creative direction of all original digital content development and production. Focused on supporting various line of businesses and monetization streams across the company; with priority on AVOD branded content opportunities for Paramount's streaming services and brands. Oversee pan regional creative and production management multifunctional teams that deliver , innovative, quality and successful formats with a 360 approach across digital platforms from short form, live action, scripted, live streaming, podcast and animation. Show less

In charge of the development / production and production management of all original short form digital content for Viacom’s, own and operated as well as social media, digital platforms across Latin America and Brazil. Working across all Viacom’s brands and delivering on video views KPIs and branded content opportunities to support Ad Sales as well as content bundles for Distribution.

Responsible for all multi-platform digital content for original series produced by Viacom Studios in Miami; ranging from scripted to dating and reality shows, across brands and in multiple languages - Spanish, Portuguese and English. In charge of developing new short form content for PLAY Video Applications and establishing best practices for digital content distribution across Latin America and Brazil.

Promoted to VP, Creative & Production and entrusted with overall creative for digital, while maintaining the lead and support of on-air promotions and production teams of Univision Interactive Media (UIM) in Miami and Mexico. Created award winning national marketing campaigns which increased unique online visitors and ramped up downloads for the suit of mobile apps. Contributed to incremental advertising investment in digital by creating and implementing assets for upfront, executed… Show more Promoted to VP, Creative & Production and entrusted with overall creative for digital, while maintaining the lead and support of on-air promotions and production teams of Univision Interactive Media (UIM) in Miami and Mexico. Created award winning national marketing campaigns which increased unique online visitors and ramped up downloads for the suit of mobile apps. Contributed to incremental advertising investment in digital by creating and implementing assets for upfront, executed exclusively sold live streams of the fifa world cup and behind the scenes of tent pole events. Oversaw all original production of the award winning franchise “Univision In Studio”. Implemented infrastructure and workflow upgrade to high definition. Integral role in the reorganization of Univision Networks post-production processes, which reduced expenses through the implementation of shared services editing model, from linear to digital distribution. Managed change from diverse editing software to AVID Interplay, which greatly improved efficiency. Established new workflows with the various programing departments for weekly delivery of over 500 hours of content to the newly automated master control. Supported all digital entertainment production needs for video and photography, setting the latter to service departments company wide. Show less

Directed on-air promotions and production departments’ processes for all marketing and programming, including national and local initiatives for on-line and mobile. Supported revenue streams by producing on-air spots and video content for various clients. Expanded operations of the production department in Miami and Mexico to meet incremental production demands . Supervised monthly live streams and produced a sponsored music franchise called “En Directo”. Revamped studio set, created a… Show more Directed on-air promotions and production departments’ processes for all marketing and programming, including national and local initiatives for on-line and mobile. Supported revenue streams by producing on-air spots and video content for various clients. Expanded operations of the production department in Miami and Mexico to meet incremental production demands . Supervised monthly live streams and produced a sponsored music franchise called “En Directo”. Revamped studio set, created a business plan to upgrade all facilities and equipment to high definition, ensuring operational synergy with Univision Network. Show less

Recruited to revamp the day to day operations for promotions and production departments; analyzed areas of improvement, established timely corrective measures and realized savings, staff efficiency and process improvement. Oversaw all creative and production processes for on-air promotions, technical infrastructure for audio/video content delivery for online, and the studio facility set-up and operations. Executed the brand image update and implementation for on-air spots. supervised in studio… Show more Recruited to revamp the day to day operations for promotions and production departments; analyzed areas of improvement, established timely corrective measures and realized savings, staff efficiency and process improvement. Oversaw all creative and production processes for on-air promotions, technical infrastructure for audio/video content delivery for online, and the studio facility set-up and operations. Executed the brand image update and implementation for on-air spots. supervised in studio and on location live artist chats sponsored webcasts. Show less

Directed all on-air promos and production creative efforts and staff for Nickelodeon Latin America and Brazil. Selected and hired new teams, which increased productivity and reduced costs by streamlining operations. Headed production for two local awards shows in brazil. Developed new brand image and ensured consistent use across platforms on-air, off-air and digital. Achieved rating growth by implementing new strategy built along with programming and media planning.

Entrusted with the shared-supervision of the MTV Latin America On-Air Promotions department and its staff during the creative director absence; maintained operational efficiency and delivered corporate goals on target. Wrote and produced main image, pro-social, tune-in and sweepstakes campaigns. created new branding for light-switch of all on-air elements on 01.01.2000.

Strengthen MTV Latin America’s brand by writing and developing innovative image and pro-social campaigns. packaging, tune-ins and contest spots. Assisted creative director in training and supervising the work of junior staff and day to day operations.

Supported tune-in efforts by writing and producing weekly promos and fillers, which increased ratings. Developed strategic on-air rotation to extend shelf live of spots by creating promo/filler combination, scheduling logic and coordinating with traffic for the produced spots.