Catherine Hansen

Catherine Hansen Email and Phone Number

Senior Marketing Manager
Catherine Hansen's Location
Australia, Australia
Catherine Hansen's Contact Details

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About Catherine Hansen

A highly commercial and innovative Marketing Manager with widespread experience in business strategy development, brand building, product development and campaign management in leading companies across a range of sectors including consumer goods, home entertainment and gaming.An energetic self-starter driven to achieve improved business outcomes and build and refresh leading brands. An expert at developing and implementing brand projects and working in fast-paced, collegial environments.Key competencies include: brand management; strategic marketing; consumer insights; ATL and BTL; tactical sales planning; channel engagement; full product life cycle; building brand value; integrated marketing strategies; and strategic stakeholder management (internal, agency, licensing, media, charity).

Catherine Hansen's Current Company Details

Senior Marketing Manager
Catherine Hansen Work Experience Details
  • The Merchantwise Group
    Senior Retail Marketing Manager
    The Merchantwise Group Mar 2021 - Dec 2021
    Melbourne, Victoria, Australia
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  • Moose Toys
    Marketing Manager (Australia)
    Moose Toys Jan 2017 - Aug 2020
    Melbourne, Victoria, Australia
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  • Mattel
    Brand Manager
    Mattel Mar 2014 - Nov 2016
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  • Hallmark Cards
    Communications Leader - Strategic Marketing
    Hallmark Cards Mar 2012 - Mar 2014
    Melbourne Area, Australia
    Derived and analysed consumer insights to build and execute brand communication campaigns (ATL/BTL) to support new product launches, seasonal activity and the overall brand. Managed an inter-departmental social media team, ensuring consistency of key communications to consumers. Key outcomes include: developed and executed a three-year social media strategy and continually exceeded growth targets; and implemented new measures to achieve greater ROI.
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  • Shock Records
    Brand Manager & Acquisitions
    Shock Records Oct 2009 - Feb 2012
    Melbourne, Australia
    Managed the product development process through complete PLC from strategic planning to implementation including competitor analysis, pricing, forecasting and inventory planning. Developed new product and back-catalogue initiatives to achieve sales targets and drive growth. Managed the digital delivery of new release and back catalogue titles (iTunes and BigPond). Acquired TV program licences for DVD distribution in Australia and managed licensor relationships.Key outcomes include: re-branded and re-launched back catalogue titles into the market; and devised the launch strategy and long-term brand strategy for The Bill including release schedule, product design, pricing strategy and trade initiatives.
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  • Madman Entertainment
    Marketing Communications Manager
    Madman Entertainment Mar 2008 - Oct 2009
    Melbourne, Australia
    Managed the development, execution and budgeting for marketing plans for key licensed children's brands (Ben 10, Bakugan, Sesame Street, Huntik). Liaised with the Sales team to ensure marketing strategies aligned with sales objectives and analysed market trends and competitor activity and worked with external agencies to adapt various creative to meet local needs.Created and implemented the consumer and trade-marketing strategy behind the boy's television series, Ben 10, resulting in the brand becoming Madman's #1 selling boys brand in the Australian market.
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  • The Walt Disney Company
    Marketing Assistant / Product Manager Assistant
    The Walt Disney Company Feb 2006 - Mar 2008
    Melbourne, Australia
    Assisted in the execution of retail programs using catalogue, local and national print, website, POS, in-store executions, promotions and events to ensure ongoing product and brand visibility at retail and liaised with licensees and key retail partners.Supported Product Manager in campaign implementation across key platforms including consumer promotions, media, advertising and PR and conducted post analysis to ensure maximum learning and insights for future DVD releases.
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  • Tatts Group
    Pr Assistant (Contract)
    Tatts Group 2004 - 2005
    Melbourne, Australia
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Catherine Hansen Skills

Marketing Communications Brand Management Marketing Strategy Social Media Marketing Digital Marketing Advertising Public Relations Marketing Marketing Management Brand Development Event Management Leadership Digital Media Competitive Analysis Trade Marketing

Catherine Hansen Education Details

Frequently Asked Questions about Catherine Hansen

What is Catherine Hansen's role at the current company?

Catherine Hansen's current role is Senior Marketing Manager.

What is Catherine Hansen's email address?

Catherine Hansen's email address is ca****@****tel.com

What schools did Catherine Hansen attend?

Catherine Hansen attended Deakin University.

What skills is Catherine Hansen known for?

Catherine Hansen has skills like Marketing Communications, Brand Management, Marketing Strategy, Social Media Marketing, Digital Marketing, Advertising, Public Relations, Marketing, Marketing Management, Brand Development, Event Management, Leadership.

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