Cath Hodgson-Croker Email & Phone Number

San Jose, Ca, Us

Leading the business development team across Asia Pacific supporting Adobe's DX business. Locations include Singapore, Sydney and Bangalore.

Sydney, New South Wales, Au

Thrilled to be mentoring and supporting new SaaS sales stars kick off their careers through the innovative Launchpad Academy.

San Francisco, Ca, Us

Leading and driving success for the inside sales and growth teams across APAC. Based in Sydney, the role includes determining and implementing the sales strategies and plans to acquire net new logos and expand the New Relic customer base. The team consists of managers and inside sales representatives based in Singapore, Australia and India. As of May 2024, the inside sales AP team is in the process of off-shoring and moving to Bengaluru due to the recent Private Equity purchase of New Relic.

Austin, Texas, Us

Leading the team responsible for demand management & operations across JAPAC region. This includes managing the yearly targets, strategy, business reporting, insights, and operations for the business pipeline needs across Oracle's applications (Saas) and cloud technology business portfolios.

Austin, Texas, Us

Leading the Japan and Asia Pacific business development teams for SaaS and PaaS technology. Comprising of around 150-200+ team members. This team develop pipeline and responses to all marketing initiatives including phone, chat & leads plus develops and executes locally initiated outbound sales and marketing campaigns for the JAPAC business. This team are critical for providing 20%+ of required business pipeline for the JAPAC Oracle business. Team are located in a number of critical business hubs across the JAPAC region including India, China, Japan, Korea, Malaysia and Australia.

Austin, Texas, Us

Leading the International Demand Office, and reporting to the International CMO, the role includes managing the communications, reporting, KPIs, budgets, targets, strategy and planning for the marketing organisation supporting the Oracle Cloud business across Europe and Asia Pacific markets (International). Also responsible for JAPAC business demand teams - comprising of around 200+ team members. This team develop pipeline and responses to marketing initiatives plus develops and executes outbound sales and marketing campaigns for the JAPAC business. This team are critical for providing 20%+ of required business pipeline.

Austin, Texas, Us

Senior executive reporting to CMO - EMEA/APAC. Established large off-shore business development team in Kuala Lumpur - hired and trained over 120 employees in 6 months to provide critical pipeline via sales program and marketing campaigns. This strategy includes managing/leading China business development team, and the centralization of an inbound call centre in Beijing. Role also included leading volume marketing team to support the increased focus on business mid-market. Pioneered newly formed digital marketing and online campaign team. Japan business development team added in 2018.

Melbourne, Victoria, Au

As a part of the executive leadership team reporting to the CEO and the board, the role is to deliver market share and revenue growth across retail, wholesale and partner channels for the Group's key brands including Melbourne IT, Netregistry, WebCentral, and Domainz.

Round Rock, Texas, Us

Leads the consumer sales business models including pricing, strategy and direction for ANZ. Manages the consumer PnL and reports to executive leadership on the state of business for Dell's consumer business. This includes managing retail PC sales with major retail partners; leading the off-shore inside chat and phone-queue teams; and overseeing the online consumer business strategy.

Round Rock, Texas, Us

As below, including consumer marketing.

Round Rock, Texas, Us

Identified, evaluated and resolved critical marketing business issues. Managed budgets, and developed key goals and metrics for the marketing function across the business. Directed the efforts of the marketing team in the achievement of strategic and operational goals of the business. Prepared and presented major business presentations to all levels of management, staff and customers.

San Jose, California, Us

Implemented channel strategies and go to market business requirements; teamed with key business leaders on defining regional channel strategies including margins, partner programs and benefits; headed the partner program for APJ including certification and training; drove inside sales, lead to sales closure and renewal sales for APJ via regional renewal and inside sales leaders.

San Jose, California, Us

Headed inside sales and renewals functions including operations for APJ. Developed and maintained all key inside sales and renewals go to market models. Implemented telesales training and lead to sales closure best business practice. Established call centre metrics and best practice call centre business models. Developed incentive programs and aligned local sales and marketing needs with regional targets and goals. Established renewal notification and expiry notifications for key customer install bases. Established call script and training practices.

San Jose, California, Us

Reported to Chief Marketing Officer in the US. Managed all marketing programs and activities across Asia Pacific - including consumer, online and enterprise marketing strategies. Directed all product management teams through supporting customer needs, competitive initiatives, pricing and product opportunities. Reported on all marketing plans to key executives both locally and in the US. Managed yearly advertising and promotional budgets.

San Jose, California, Us

Aligned and managed enterprise marketing management personnnel across Asia Pacific and delivered corporate-pioneered strategy and initiatives in-country. Directed regional enterprise product management teams, customer need analysis, competitive initiatives, pricing and product opportunities. Pioneered sales communications processes and sales training initiatives. Aligned regional executive management team and presented regional reporting and strategies for US headquarters. Reported to Vice President of Sales for Asia Pacific.

San Jose, California, Us

Directed a team of marketing managers across Asia Pacific to deliver outstanding and innovative marketing campaigns in-country. Managed and developed business strategies for e-commerce initiatives across Asia Pacific. Established and maintained regional intranet and communications site. Provided analysis and quarterly reports on Asia Pacific region for senior executives in both the region and in the US. Fostered and established a strategic planning process for the regional offices in Asia Pacific.

San Jose, California, Us

Developed a strong in-country marketing team that executed measurable and customer-driven marketing plans. Developed marketing strategies that enabled Norton AnitVirus to become the #1 security brand in Australia. Grew the recognition of the brand by 18% through the use of new advertising mediums for Symantec including television. Pioneered integrated retail rebate campaigns.

Managed all marketing activities for this local systems integration and distribution business.

Sydney, Nsw, Au

Barts, Communications

Mandarin - 6 Week Intensive Language Course

Level One, Alpine Ski

Finance For New Directors

Company Directors Course - Graduate

Education record