Cath Hodgson-Croker Email and Phone Number
With over 30 years of experience in the IT sector, I am a sales and marketing executive who leads and produces high-performing teams. I am currently leading the business development team across APAC for Adobe. In this role I manage a team responsible for delivering pipe for the Asia Pacific Account Executive organisation focused on the DX product portfolio. This role requires experience in coaching, planning, strategy and the development of new sales representatives, plus strong demand management experience. Prior to joining Adobe I led inside sales at New Relic across the AP region based in Sydney, Australia. This role included developing and hiring AP sales team members across AU/NZ, Singapore and India; managing performance; sales strategy; as well as closing key deals with New Relic customers. Before returning to Australia, I was based in Singapore with Oracle, where I led business development as well as demand operations. In that role I managed the yearly targets, strategy, business reporting, insights, and operations for the business pipeline needs across Oracle's applications (SaaS) and cloud technology (PaaS) portfolios.My core competencies include Asia Pacific and Japan IT market knowledge, business planning, integrated marketing and demand generation knowledge plus business operations transformation. I am also a detail-oriented, public speaker and presenter who is passionate about driving cloud business growth across JAPAC with marketing and sales excellence.
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Director - Business Development Dx ApacAdobe Jul 2024 - PresentSan Jose, Ca, UsLeading the business development team across Asia Pacific supporting Adobe's DX business. Locations include Singapore, Sydney and Bangalore. -
Business Mentor - VolunteerLaunchpad Academy Feb 2024 - PresentSydney, New South Wales, AuThrilled to be mentoring and supporting new SaaS sales stars kick off their careers through the innovative Launchpad Academy. -
Director - Inside Sales ApacNew Relic Sep 2023 - May 2024San Francisco, Ca, UsLeading and driving success for the inside sales and growth teams across APAC. Based in Sydney, the role includes determining and implementing the sales strategies and plans to acquire net new logos and expand the New Relic customer base. The team consists of managers and inside sales representatives based in Singapore, Australia and India. As of May 2024, the inside sales AP team is in the process of off-shoring and moving to Bengaluru due to the recent Private Equity purchase of New Relic. -
Vp - Demand Management & Operations - JapacOracle Sep 2022 - Sep 2023Austin, Texas, UsLeading the team responsible for demand management & operations across JAPAC region. This includes managing the yearly targets, strategy, business reporting, insights, and operations for the business pipeline needs across Oracle's applications (Saas) and cloud technology business portfolios. -
Vp - Business Development - JapacOracle Dec 2020 - Sep 2022Austin, Texas, UsLeading the Japan and Asia Pacific business development teams for SaaS and PaaS technology. Comprising of around 150-200+ team members. This team develop pipeline and responses to all marketing initiatives including phone, chat & leads plus develops and executes locally initiated outbound sales and marketing campaigns for the JAPAC business. This team are critical for providing 20%+ of required business pipeline for the JAPAC Oracle business. Team are located in a number of critical business hubs across the JAPAC region including India, China, Japan, Korea, Malaysia and Australia.
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Vp - International Demand Office (Marketing) - Emea & JapacOracle Jan 2020 - Dec 2020Austin, Texas, UsLeading the International Demand Office, and reporting to the International CMO, the role includes managing the communications, reporting, KPIs, budgets, targets, strategy and planning for the marketing organisation supporting the Oracle Cloud business across Europe and Asia Pacific markets (International). Also responsible for JAPAC business demand teams - comprising of around 200+ team members. This team develop pipeline and responses to marketing initiatives plus develops and executes outbound sales and marketing campaigns for the JAPAC business. This team are critical for providing 20%+ of required business pipeline.
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Vp - Business Development & Mid-Market Marketing - ApacOracle Nov 2016 - Jan 2020Austin, Texas, UsSenior executive reporting to CMO - EMEA/APAC. Established large off-shore business development team in Kuala Lumpur - hired and trained over 120 employees in 6 months to provide critical pipeline via sales program and marketing campaigns. This strategy includes managing/leading China business development team, and the centralization of an inbound call centre in Beijing. Role also included leading volume marketing team to support the increased focus on business mid-market. Pioneered newly formed digital marketing and online campaign team. Japan business development team added in 2018.
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Chief Sales Officer - Mid-Market & Consumer AnzArq Group Aug 2014 - Nov 2016Melbourne, Victoria, AuAs a part of the executive leadership team reporting to the CEO and the board, the role is to deliver market share and revenue growth across retail, wholesale and partner channels for the Group's key brands including Melbourne IT, Netregistry, WebCentral, and Domainz. -
General Manager - Retail & Online Business, AnzDell Australia Pty Limited Aug 2011 - Apr 2014Round Rock, Texas, UsLeads the consumer sales business models including pricing, strategy and direction for ANZ. Manages the consumer PnL and reports to executive leadership on the state of business for Dell's consumer business. This includes managing retail PC sales with major retail partners; leading the off-shore inside chat and phone-queue teams; and overseeing the online consumer business strategy. -
Director - Smb, Retail, & Online MarketingDell Australia Pty Limited Nov 2010 - Jul 2011Round Rock, Texas, UsAs below, including consumer marketing.
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Director - Smb MarketingDell Australia Pty Limited Nov 2009 - Nov 2010Round Rock, Texas, UsIdentified, evaluated and resolved critical marketing business issues. Managed budgets, and developed key goals and metrics for the marketing function across the business. Directed the efforts of the marketing team in the achievement of strategic and operational goals of the business. Prepared and presented major business presentations to all levels of management, staff and customers.
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Vp - Channel, Inside & Renewal Sales, ApjSymantec Oct 2007 - Dec 2008San Jose, California, UsImplemented channel strategies and go to market business requirements; teamed with key business leaders on defining regional channel strategies including margins, partner programs and benefits; headed the partner program for APJ including certification and training; drove inside sales, lead to sales closure and renewal sales for APJ via regional renewal and inside sales leaders. -
Vp - Inside Sales And Renewals, ApjSymantec Jan 2005 - Oct 2007San Jose, California, UsHeaded inside sales and renewals functions including operations for APJ. Developed and maintained all key inside sales and renewals go to market models. Implemented telesales training and lead to sales closure best business practice. Established call centre metrics and best practice call centre business models. Developed incentive programs and aligned local sales and marketing needs with regional targets and goals. Established renewal notification and expiry notifications for key customer install bases. Established call script and training practices.
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Snr Marketing Director - Asia PacificSymantec Oct 2003 - Jan 2005San Jose, California, UsReported to Chief Marketing Officer in the US. Managed all marketing programs and activities across Asia Pacific - including consumer, online and enterprise marketing strategies. Directed all product management teams through supporting customer needs, competitive initiatives, pricing and product opportunities. Reported on all marketing plans to key executives both locally and in the US. Managed yearly advertising and promotional budgets.
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Snr Enterprise Marketing And Sales Operations Director - Asia PacificSymantec Jan 2002 - Oct 2003San Jose, California, UsAligned and managed enterprise marketing management personnnel across Asia Pacific and delivered corporate-pioneered strategy and initiatives in-country. Directed regional enterprise product management teams, customer need analysis, competitive initiatives, pricing and product opportunities. Pioneered sales communications processes and sales training initiatives. Aligned regional executive management team and presented regional reporting and strategies for US headquarters. Reported to Vice President of Sales for Asia Pacific.
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Marketing Development Director - Asia PacificSymantec Oct 1998 - Jan 2002San Jose, California, UsDirected a team of marketing managers across Asia Pacific to deliver outstanding and innovative marketing campaigns in-country. Managed and developed business strategies for e-commerce initiatives across Asia Pacific. Established and maintained regional intranet and communications site. Provided analysis and quarterly reports on Asia Pacific region for senior executives in both the region and in the US. Fostered and established a strategic planning process for the regional offices in Asia Pacific.
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Marketing Manager - Australia/New ZealandSymantec Oct 1995 - Oct 1998San Jose, California, UsDeveloped a strong in-country marketing team that executed measurable and customer-driven marketing plans. Developed marketing strategies that enabled Norton AnitVirus to become the #1 security brand in Australia. Grew the recognition of the brand by 18% through the use of new advertising mediums for Symantec including television. Pioneered integrated retail rebate campaigns.
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Marketing ManagerClear Technology Group, Inc. Jan 1993 - Oct 1995Managed all marketing activities for this local systems integration and distribution business. -
Account ManagerProfessional Public Relations Jan 1992 - Jan 1993Sydney, Nsw, Au
Cath Hodgson-Croker Education Details
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University Of CanberraCommunications -
Beijing Foreign Studies UniversityMandarin - 6 Week Intensive Language Course
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Australian Professional Snowsports InstructorsAlpine Ski
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Australian Institute Of Company DirectorsFinance For New Directors
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Australian Institute Of Company DirectorsCompany Directors Course - Graduate
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Loreto Kirribilli
Frequently Asked Questions about Cath Hodgson-Croker
What company does Cath Hodgson-Croker work for?
Cath Hodgson-Croker works for Adobe
What is Cath Hodgson-Croker's role at the current company?
Cath Hodgson-Croker's current role is Head of Sales | Marketing | Business Development | Asia Pacific.
What schools did Cath Hodgson-Croker attend?
Cath Hodgson-Croker attended University Of Canberra, Beijing Foreign Studies University, Australian Professional Snowsports Instructors, Australian Institute Of Company Directors, Australian Institute Of Company Directors, Loreto Kirribilli.
Who are Cath Hodgson-Croker's colleagues?
Cath Hodgson-Croker's colleagues are Soghra Hosseini, Kana Sethu, Vinith V Vinith, Lorraine T, Harshpreet Kaur, Kyli Singh, Roshni Astroworld.
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