Cathie Larocca Email & Phone Number

Annandale, VA, US

Fairfax, VA

Chantilly, VA

• Managed a national large-scale and long-term grant from the USDA Forest Service focused on wildfire awareness and preparedness. Included overseeing the national Ready, Set, Go! (RSG) program that provides funding, free.

Chantilly, VA

• Managed new member onboarding, order fulfillment, and outreach efforts for a national wildfire awareness program.

Chantilly, Virginia

• Developed and managed marketing campaigns and events for recruitment and retention.
• Received an industry award for the best membership recruitment campaign, “We are the IAFC.” Increased membership of a targeted group by 40%, group membership by 42%, and overall membership by 20%, the highest in eight.

Alexandria, Virginia

• A leading provider of on-demand marketing software and services to the restaurant industry.
• Developed and implemented email marketing and loyalty reward campaigns for nine national restaurant accounts.

Woodbridge, Virginia

• A full-service marketing agency focused on home sales in master-planned communities.
• Created and managed long-term marketing programs for numerous clients.
• Received an industry award for planning and marketing a community event that generated state-wide publicity while increasing traffic to the client’s site by 38%.

Vienna, VA

• Managed campaigns for the Ringling Bros. and Barnum & Bailey Circus that generated and rewarded brand loyalty.
• Collaborated with design agencies and internal teams to create promotional materials.
• Invited to represent the corporate office and document my trip on the circus train.