Marketing Executive
Craft Superstore
Bournemouth, United Kingdom
For this role I developed the marketing strategy (both on and offline) for a new e-commerce arts and crafts website. Offline duties included organising consumer exhibitions, creating promotional literature, coordinating advertising (commissioning an agency, writing creative briefs, liaising with magazines), writing press releases, proof-reading and coordinating direct mail campaigns. Online marketing activity included maintaining the website, creating email marketing campaigns and advertising… Show more For this role I developed the marketing strategy (both on and offline) for a new e-commerce arts and crafts website. Offline duties included organising consumer exhibitions, creating promotional literature, coordinating advertising (commissioning an agency, writing creative briefs, liaising with magazines), writing press releases, proof-reading and coordinating direct mail campaigns. Online marketing activity included maintaining the website, creating email marketing campaigns and advertising on blogs and forums. Show less