Cathi Martin Email & Phone Number

Birmingham, Alabama Area

Ranked 14th out of 60 Sales Representatives - 2017Manage large territory of Alabama and the Gulf CoastChosen to be a speaker at Annual MeetingChosen to be thought leader and participate in pilot program for Company

Birmingham, Alabama Area

• Manage Renal Education Program, including all facets of sales, performance and profits
• Develop educational initiatives that increase sales by 17% and customer outreach by 90%
• Created programs that increased the company’s educational offerings by 50% in 2 years
• Onboard new sales staff, including training and people development strategies to ensure staff are compliant with industry regulations and company objectives
• Design and implement company policies and procedures, in line with national standards, balanced with profit increases and business scorecard
• Present and facilitate continuing education data nationwide to renal professionals, as part of information sharing and peer networking

Nashville, Tennessee

• Led a territory of 3 states and provided clinical support to 4 Sales Executives, including people development and performance management; Sales were consistently in the top 10% of the country.
• Consulted as subject matter expert for Hectorol® and Renvela®, optimizing outcomes for patients.
• Facilitated Metabolic Bone Disease presentations and educational training for all support staff to maximize business opportunities and sales
• Managed and established all accounts ensuring regulatory compliance and company objectives

Greater Nashville Area, TN

I was recruited to NutrePletion Resources for this position as an expert in CKD with an emphasis on renal malnutrition. This position was in specialty sales of Intradialytic Parenteral Nutrition and Intraperitoneal Nutrition with a territory of 5 states. Succesfully performed in the top 15% of the company for sales and received 5-star rating for customer.

Greater Nashville Area, TN

• Provided comprehensive nutritional care to 120+ dialysis patients.
• Elected to national Dietitian Advisory Board and Rehabilitation Advisory Board.
• Team member that set the national standards for Nutrition and Rehabilitation for the company.
• Key member of the Quality Improvement team and monitored patient outcomes
• Manager of CKD Metabolic Bone disease.

Greater Nashville Area, TN

I was recruited to provide pre-launch educational activities involving a new phosphate binder. I provided an analysis of the scientific research behind the drug as well as the research regarding the disease condition, hyperphosphatemia and its effects on dialysis patient outcomes. I was also involved in the Launch of Fosrenol (lanthanum carbonate) as well.

Nashville, TN

Coordinated 3 investigator-initiated clinical trials sponsored by the National Institutes of Health involving acute kidney disease, intradialytic, exercise effects on nutrition, body composition and nutritional assessment of kidney patients. Assisted in writing and submitting applications to the Internal Review Board. Implemented protocols and assured.