• Developed messaging architectures and executed media relations campaigns for product launches, crisis management, special events, guerrilla marketing, social media, business development and trade shows. Client industries represented included technology event management, online media, e-commerce, SaaS, IaaS, healthcare and travel technology firms.• Prepared talking points, sound bites, and presentations for executives tailored for internal and external audiences.• Develop PR plans to encompass messaging and media guides for well-known IPTV Tradeshow. Devised and executed social media strategies for speakers and exhibitors. Manage on-site briefings and arranged free video coverage for exhibitors.• Increased IPTV trade show credibility by growing attendees and coverage by 75% engaging speakers, exhibitors and analysts.• Agencies represented: Zonic PR (U.K.), PJ Inc. (NYC), Cloud12 PR (NYC), Wireside Communications (VA.)• Secured coverage for clients in The Wall Street Journal, The New York Times, The Los Angeles Times Forbes.com, USA Today and NPR.

• Write and edit PR materials including: press releases, pitches, bylined articles, blogs, speaking and award abstracts, corporate presentations, conference call and webinar scripts, and rapid response to relevant breaking news.• Develop and drive global PR strategy to support goals and objectives for sales, marketing and executive management. Manage PR agencies in the U.S. and the U.K., subcontractors and PR software vendors.• Secure favorable coverage across traditional and social media outlets while developing and maintaining strong working relationships with key media, customer and partner contacts. Manage, edit and update the company’s press room on firehost.com• Coordinate speaking, editorial opportunities for corporate and regional thought leaders and subject matter experts.• Supervise execution of rapid response to media inquiries and breaking news relevant to the company’s business.• Compile, analyze and report monthly metrics for media and analyst coverage, speaking opps and awards.• FireHost August worldwide media coverage garnered 10M+ unique visitors in credible enterprise IT and B2B media outlets such as BBC Radio, Forbes.com, Dow Jones, Dallas Morning News and Bloomberg.• Spearheaded numerous awards for FireHost: CEO Chris Drake honored as Emerging Company CEO of the Year by The Metroplex Business Technology Counsel; FireHost recognized as one of the 20 Coolest Cloud Security Vendors in the Cloud 100 by CRN; FireHost named by IDG’s Computerworld as one of the 100 Best Places to work in Information Technology; FireHost wins Black Hat Best of Show, Black Hat USA 2013 Vendors and Sponsors.• Secured monthly columns for FireHost subject matter experts in top-tier, vertical industry media outlets.

• Maintained an extensive network of media contacts that included TV, radio, blogs, newspapers and trade publications.• Devised and ensured the successful execution of strategic communications plans and client messages focused on revenue generation, and customer acquisition and retention. • Supported inbound marketing campaigns with clients’ internal marketing teams and social media firms.• Supervised two agency staff members and coordinated vendors such as graphic artists, photographers, printers, media distribution companies, hotels, caterers and advertising agencies.• Managed and coordinated high-profile events and conferences for retail and non-profit clients. Garnered coverage in Dallas Morning News, Parade Magazine, Good Housekeeping, The Plain Dealer, Florida Sun Sentinel, St. Louis Post Dispatch, Las Vegas Review Journal, and The Denver Post as well as primetime television news programs. Secured multiple op/ed features in The Huffington Post.

 Established the telecommunications equipment vendor’s multi-national PR strategy and created key strategic marketing programs with partners, customers and industry thought leaders; managed the North American PR firm as well as ad-hoc PR agencies in EMEA and India. Managed customer reference program, developed collateral materials including case studies in print and video format, created presentations for sales and management, and assisted with e-marketing campaigns for global audiences. Worked closely with international resellers on co-marketing campaigns and provided sales support to Regional Sales Directors in the US, Canada, EMEA, APAC and India. Developed social media programs within the marketing communications department for both demand generation and thought leadership through Twitter, Facebook, LinkedIn, etc. Expanded followers by 500%. Developed an international press program across six countries while expanding the company’s reach over ten new product segments which resulted in a 300% increase in global coverage. Revived and expanded Technology Lab Partner program. Innovative program deepened the technology leadership position and excluded the competition from being used for these very public events. Created a global speakers bureau program and earned 20+ awards for products and management. Developed a media audit process to establish company as a reputable industry source deserving key coverage. Managed the company’s first investment and industry analyst days, resulting in 100% positive coverage. Developed the company’s first mission and value statements in partnership with executive staff. Served as communication liaison for the company’s internal “Green” committee and IXIA Women in Networking. Managed internal communications via company’s SharePoint portal.

 Directed internal/external communications, handling global media, analyst relations, and crisis communications. Served as corporate spokesperson and oversaw two employees and up to five agencies worldwide. Proved vital in rebranding the parent company with five new acquisitions under one umbrella; created a unified tagline and message that addressed multiple markets and audiences in both products and services. Secured thousands of media impressions over six years including features, cover stories, and product reviews. Contributed to double budget growth YOY by creating an analyst program that consistently increased coverage. Formed business partnerships and deals through participation in industry forums and standards bodies. Drove editorial calendars and analyst research agendas toward the company’s product and services introductions. Identified and managed influential speakers for sales and all-hands meetings; also placed speakers in numerous international events and trade shows. Attained numerous industry awards for products, management and company performance. Initiated the company’s corporate social responsibility program through “Meals on Wheels” involvement.

 Built and managed the company's first in-house public relations team handling global media, analyst relations, and crisis communications for company's high-speed networking division. Secured hundreds of media impressions including features, cover stories, and product reviews. Intiated company's industry analyst program. Drove editorial calendars and analyst research agendas to include the company’s brand and product offerings Speaker placement for North American and international events and trade shows. Attained numerous industry awards for products, management and company performance. Initiated the company’s corporate social responsibility program through “Meals on Wheels” involvement.