Cathi Lane Email & Phone Number

Plano, Texas, US

• Developed messaging architectures and executed media relations campaigns for product launches, crisis management, special events, guerrilla marketing, social media, business development and trade shows. Client.
• Prepared talking points, sound bites, and presentations for executives tailored for internal and external audiences.
• Develop PR plans to encompass messaging and media guides for well-known IPTV Tradeshow. Devised and executed social media strategies for speakers and exhibitors. Manage on-site briefings and arranged free video.
• Increased IPTV trade show credibility by growing attendees and coverage by 75% engaging speakers, exhibitors and analysts.
• Agencies represented: Zonic PR (U.K.), PJ Inc. (NYC), Cloud12 PR (NYC), Wireside Communications (VA.)
• Secured coverage for clients in The Wall Street Journal, The New York Times, The Los Angeles Times Forbes.com, USA Today and NPR.

• Write and edit PR materials including: press releases, pitches, bylined articles, blogs, speaking and award abstracts, corporate presentations, conference call and webinar scripts, and rapid response to relevant.
• Develop and drive global PR strategy to support goals and objectives for sales, marketing and executive management. Manage PR agencies in the U.S. and the U.K., subcontractors and PR software vendors.
• Secure favorable coverage across traditional and social media outlets while developing and maintaining strong working relationships with key media, customer and partner contacts. Manage, edit and update the company’s.
• Coordinate speaking, editorial opportunities for corporate and regional thought leaders and subject matter experts.
• Supervise execution of rapid response to media inquiries and breaking news relevant to the company’s business.
• Compile, analyze and report monthly metrics for media and analyst coverage, speaking opps and awards.

• Maintained an extensive network of media contacts that included TV, radio, blogs, newspapers and trade publications.
• Devised and ensured the successful execution of strategic communications plans and client messages focused on revenue generation, and customer acquisition and retention.
• Supported inbound marketing campaigns with clients’ internal marketing teams and social media firms.
• Supervised two agency staff members and coordinated vendors such as graphic artists, photographers, printers, media distribution companies, hotels, caterers and advertising agencies.
• Managed and coordinated high-profile events and conferences for retail and non-profit clients. Garnered coverage in Dallas Morning News, Parade Magazine, Good Housekeeping, The Plain Dealer, Florida Sun Sentinel, St..

Calabasas, CA, US

 Established the telecommunications equipment vendor’s multi-national PR strategy and created key strategic marketing programs with partners, customers and industry thought leaders; managed the North American PR firm as well as ad-hoc PR agencies in EMEA and India. Managed customer reference program, developed collateral materials including case studies.

San Jose, California, US

 Directed internal/external communications, handling global media, analyst relations, and crisis communications. Served as corporate spokesperson and oversaw two employees and up to five agencies worldwide. Proved vital in rebranding the parent company with five new acquisitions under one umbrella; created a unified tagline and message that addressed.

San Jose, California, US

 Built and managed the company's first in-house public relations team handling global media, analyst relations, and crisis communications for company's high-speed networking division. Secured hundreds of media impressions including features, cover stories, and product reviews. Intiated company's industry analyst program. Drove editorial calendars and.