Catherine King Email & Phone Number

Catherine was a freelance strategist for a range of established and emerging agencies as a senior strategic support. In this capacity, she's worked with clients like Microsoft, Tourism NT, Mars Food, Warren and Mahoney, Contiki, Allianz, CHOICE and Sanitarium.For six months Catherine was also a commis chef at the award-winning Merivale restaurant, Fred's where she further developed her love of food and learnt more about creative perfection under pressure and speed.

Sydney, Australia

An experiment in different creative consultancy models, The Romantics was a group of diverse, cross disciplinary, expert minds who experiment around new ways of working and thinking about today's problems.Defined by endless curiosity, a spirit of rebellion and a lack of ego, The Romantics banks on the power of cognitive diversity and an approach that requires deep interrogation and a cross-pollination of thinking and ideas across industries.A network of talented high performers from a wide range of backgrounds, there are currently 30 members of The Romantics who represent some of Australia’s brightest minds - economists, entrepreneurs, anthropologists, artists, technologists, teachers, doctors, designers, strategists and songwriters.

Sydney, Australia

Catherine joined Thinkerbell with a clear mission of establishing and leading its Sydney office and its earned offering across its Sydney and Melbourne offices. Thinkerbell won the Mumbrella PR Agency of the Year award in 2020.

Catherine is part of a World Bank team that consults on the development of the African Drone Forum (ADF).The African Drone Forum is an initiative that aims to leapfrog infrastructure technology by creating a new mobility model with unmanned aerial vehicles (UAV)/drones and network of sustainable droneports. The ADF believes in the power of uniting people with transformative technology to create a better future for Africa. A gathering of global investors, thought leaders and innovators with African government, regulators and entrepreneurs, this series of events will be the first of its kind in Africa. Hosted by the Government of Rwanda, current development partners of the African Drone Challenge include the World Bank, UNICEF, World Food Program, JSI and the World Economic Forum.https://www.weforum.org/agenda/2019/04/drones-africa-lake-victoria-challenge-region-tanzania/

Sydney

Good for Nothing (GFN) is a community of thinkers, do-ers, makers and tinkerers who apply their skills and energy to accelerate the work of cause-led innovators and change makers. GFN brings together diverse groups of people to work in fun, faster and more effective ways in contrast to the processes of modern business and has helped organisations that are tackling local issues like homelessness, ethical fishing, discrimination and diversity, education and aged care.Catherine works with fellow co-founders Craig Adams and Carl Moggridge to bring together each GFN gig, scouting for causes and partnerships, recruiting participants, spreading the word and facilitating the 60-odd people that attend each event.

Sydney, Australia

SugarByHalf is a non-profit, independent organisation that aims to address Australia’s excessive sugar consumption. Founded by Dr. Peter Brukner (Author, Professor of Sports Medicine at Latrobe University, and former team doctor for Australian Cricket team, Socceroos and Liverpool Football Club), Catherine works closely with Peter and the wider SugarByHalf team and advises in regards to overarching strategy, messaging, marketing and communications.

Sydney, Australia

Catherine was tasked with re-building TCO after a host of leadership, product and employee challenges. During her time as GM, Catherine refined the agency’s focus from eight to three key areas, re-built internal culture and changed the agency’s processes from traditional to agile, design thinking led processes. These changes led to revenue doubling, a team that grew from 10 to over 30 full time hires and a drastic reduction in staff turnover. Retaining a client list that included the likes of Nestle and Nespresso, Catherine secured substantial new business wins from clients that included Macquarie University, Contiki, Westpac and the Australian Turf Club.

Sydney, Australia

Catherine was the Head of PR and Social at Naked. Responsible for the agency's earned media offering across Sydney and Melbourne, she sat on Naked’s senior leadership team and reported directly into the Australian CEO. As part of her role, Catherine was responsible for her own team and revenue line and was involved in wide variety of work across the agency, touching the vast majority of clients. Catherine was heavily involved in new business, especially as part of the agency’s transition into creative work and was part of a core team that successfully pitched for clients that included Red Rooster, Electronic Arts and SBS.

Starting as a Senior Account Director on the Sony Australia account, Catherine transitioned into the created role of Sony Business Director during her time at Hausmann. As Sony Business Director, Catherine was responsible for the client relationships, integrated agency work, strategy and execution of all public relations, sponsorship and social media activities across Sony Australia, Sony Computer Entertainment (PlayStation), the Sony Foundation and Sony Mobile Phones.Managing a dedicated team of up to eight consultants and a revenue line that ran well into seven figures, Catherine also inspired creative and social ideas within the Hausmann Group and its client base via an initiative she created called Light Haus.

As Lead for the Youth and Entertainment segment of Pulse, Catherine was responsible for clients that included Tourism Australia, Xbox, Foster’s Wine (Rosemount, Yellowglen and Wolf Blass), Vodafone, Esprit, Sydney Gay & Lesbian Mardi Gras and Disney Channel. Some of the highlight campaigns that Catherine was responsible for included the “Australia The Movie” campaign for Tourism Australia, Xbox LIVE MC Hammer tour, Robbie Bach Australian visit, the Xbox Sounds events with the Pussycat Dolls and Fallout Boy and overseeing publicity for the 30th year anniversary of the Sydney Gay & Lesbian Mardi Gras. During her time at Pulse, Catherine was also selected as part of the Ogilvy Next Generations Leaders Program.

Brag PR was established in 2005 after Catherine joined forces with former colleague, Samantha Furey, to expand their extensive PR experience into the business arena. Specialising in consumer brands and lifestyle issues, Catherine co-managed the business, sharing responsibility for all elements of agency including client service, HR, business administration, finances, new business, project management and execution. Clients included Proctor & Gamble Pet Care (Eukanuba and Iams); Aesop; Pizza e Birra; Mille Vini; Caffe Veloce; Australian Thyroid Foundation; Micador Australia; Victoria Buckley Jewellery; and the White and Black Justice Foundation.

With a desire to gain solid consumer PR agency experience, Catherine was the first hire for the Hausmann Communications consumer technology team. She cut her PR teeth launching Australia's first MMS phone, its first camera phone and its first wireless internet provider. Over her four years with the agency, she managed and implemented PR campaigns across a broad range of consumer technology and lifestyle clients including Nokia, Optus, Telstra, Microsoft, Polaroid, AOL|7, Konica Minolta, Unwired, and Electrolux.

Catherine partnered with two friends to create a dot.com business, called alterevo and secured VC investment from Divergent Capital Partners. Designed for young women, the dot.com was a portal that focused on offering young women messages in rebellion to traditional media. alterevo had a heavy focus on user generated content, strong career support and mentoring, and street fashion from around the globe. Catherine worked with senior minds from St George Bank, Sun Microsystems, Blake Dawson Waldron and Ernst and Young to develop the business. The dot.com crash took place as the business was set to launch and after some unsuccessful merger negotiations, Catherine subsequently accepted a marketing role with her investors, organising Australia's first dot.com conference and a range of support materials for entrepreneurs.