Jaded is a new Asian entertainment brand for a global generation. We offer creative and business services to vanguard artists, produce original content and proprietary live experiences, and provide cultural marketing advisory to select brands.We believe that excellence transcends cultural identities, and that excellence paired with strategy breaks cultural barriers.

Founder of STRITA a music centric creative consulting company. Responsible for creating, developing, managing, executing live event production and creation of digital content, establishing and managing strategic business partnerships and branded marketing campaigns. Past clients include:- CCisDREAMING: metaverse native digital popstar (Miami Art Basel)- Soho House- Spotify- BuzzFeed- American Express- Milk Studios- Pandora- Bumble - Mack Sennett Studios- Myspace- Clive Wilkinson Architects- John Wick (Film)- Cutting Edge Group- Virgin Hotel (Chicago)

LION'S SHARE is a platform and podcast uplifting emerging AAPI creatives.60% of the global population is Asian, making us the lion’s share of the world, yet we're still a minority on entertainment's global stage. Our mission is to change that. LION’S SHARE LIVE (May 25-29, 2020) was a charity focused, week-long live-stream experience celebrating culture, creativity and community during Asian Pacific American Heritage Month (APAHM) on Twitch raising funds for the American Immigration Council.The diverse programming highlighted the Asian American experience through daily programming with a variety of segments covering cooking, music, art, beauty, magic, sports, identity politics, and fashion.

Consciously curated experiential gift boxes that embrace BIPOC, LGBTQ+, and female founded brands.Gold House's Gold Rush Accelerator Program Fall Cohort 2021Clients include:Halsey, Tik Tok, Twitch, Coinbase, HBOMax, Atlantic Records, Universal Music Group, LiveNation, Diplo, YouTube, etc.

Full service creative agency:- Managed Creatives (Driely S., Brando, Munachi Osegbu, KITTENS, Israel Riqueros)- Marketing Strategy (Diesel, Summer Walker)- Production Company (Frank Ocean, Megan Thee Stallion, FKA Twigs, 6LACK, Calvin Harris, Goldlink, Tommy Genesis, Sabrina Carpenter, etc)

- Travel and represent MILK's online editorial at events and conferences- Network and create relationships with artists and their teams in order to coordinate coverage- Research and conduct compelling interviews- Write and edit posts and headlines- Hire photographers and choose photos to accompany written posts- Social media account takeovers- Produced most traffic’d posts of 2014, 2013

Project: Kanye West's "YEEZUS"​ TourART PRODUCTION MANAGER- Responsible for casting talent- Manage all creative departments- Prepare new set list prior to every show- Implement feedback from team to improve each showProject: ADIDAS Convention | REGION: Eastern EuropePRODUCER- Coordinate presentations and performances - Music directionProject: Kanye West's "My Beautiful Dark Twisted Fantasy"​ Festival TourCHOREOGRAPHER ASSISTANT- Responsible for casting dancers - Hired hair, makeup, and wardrobe professionals for dancers- Liaison between artist's team and dancers- Managed props and coordinated backstage elements- Scheduled rehearsals and travel arrangements for the team

Founded with partner Eugene Lee Yang. Music video production company -- first project, "Wandering Star" - POLIÇA, debuted on the front page of Pitchfork and listed #9 on PASTE Magazine's Best Modern Dance Videos.

- Obtained, listened, licensed, and placed music in film and commercials- Produced original tracks or remixed existing tracks when necessary (John Wick)- Put together presentations for film houses- Monitored time and placement of music selections- Issued License Requests, License Agreements, Cue Sheets, and Cost Reports, in conjunction with music attorney