Cathleen Kenney work email
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Cathleen Kenney personal email
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Cathleen Kenney phone numbers
I implement creative growth and optimization strategies to create brand awareness and drive accelerated growth for e-commerce businesses. I use my expertise in digital marketing and data analytics to identify and target business expansion opportunities in new and established brands. I specialize in brand positioning, customer acquisition and retention, and product portfolio development.My passions include: • Launching and optimizing e-commerce sites• Generating demand and improving retention with email marketing, automation, customer segmentation, and SEO/SEM• Developing and executing product line and category expansion strategies• Building, motivating, and leading teams• Creating and managing Amazon storefronts• Championing process improvement
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Director Of MarketingArmacost Lighting Jun 2021 - PresentBaltimore, Md, Us -
E-Commerce Product Marketing ManagerMarketlab Oct 2017 - Apr 2021Grand Rapids, Mi, UsResponsible for the launch, brand development, and strategic growth strategies for startup e-commerce divisions in the MarketLab [Ascent Brands] brand portfolio. I developed e-commerce websites, established storefronts on Amazon and eBay, and developed product portfolio strategies to reach new customer segments, including B2C Healthcare and Workplace Safety. By identifying strategic supplier partner opportunities and optimizing product launch SOPs I achieved 238% product portfolio growth from 2017 to 2021. I continuously analyzed category and product performance, site behavior, and customer engagement to accelerate sales growth, achieve profitability targets, and exceed customer expectations. -
E-Commerce Marketing ManagerMarketlab 2016 - 2017Grand Rapids, Mi, UsResponsible for the development and execution of digital marketing campaigns for seven B2B healthcare supply brands to drive traffic to company websites and increase sales, AOV, SEO, and customer loyalty. I managed and mentored a creative staff, and directed the development and launch of all digital media content, including email, social media, blogs, SEO-rich website content, and online advertising.
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Customer Marketing ManagerMarketlab 2010 - 2016Grand Rapids, Mi, UsResponsible for acquiring, engaging, and retaining customers through multiple channels, including email, telesales, outbound package inserts, and direct mail. I created and managed a Database Management team to grow customer houseflies and insure the accuracy and completeness of marketing databases.
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Circulation Housefile SupervisorMarketlab 2008 - 2010Grand Rapids, Mi, UsAssisted in the development of 12-month product catalog mail plan and coordinated direct mail campaigns with list brokers and the US Postal Service. Responsible for monitoring and reporting on contact name and source code capture rate, and driving companywide improvement in effectiveness.
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Circulation AnalystMarketlab 2006 - 2008Grand Rapids, Mi, Us
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Marketing Database AssistantMarketlab 2005 - 2006Grand Rapids, Mi, Us
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Customer Service AssociateMarketlab 2004 - 2005Grand Rapids, Mi, Us
Cathleen Kenney Skills
Cathleen Kenney Education Details
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University Of MontanaMarketing And Management
Frequently Asked Questions about Cathleen Kenney
What company does Cathleen Kenney work for?
Cathleen Kenney works for Armacost Lighting
What is Cathleen Kenney's role at the current company?
Cathleen Kenney's current role is E-Commerce Marketing Leader.
What is Cathleen Kenney's email address?
Cathleen Kenney's email address is cc****@****ail.com
What is Cathleen Kenney's direct phone number?
Cathleen Kenney's direct phone number is +161691*****
What schools did Cathleen Kenney attend?
Cathleen Kenney attended University Of Montana.
What skills is Cathleen Kenney known for?
Cathleen Kenney has skills like Direct Marketing, Marketing Strategy, Marketing Communications, Product Development, Healthcare, Product Marketing, Leadership, Email Marketing, Account Management, Customer Service, Marketing, Segmentation.
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