Controlled $200M of trade spending, including slotting and shopper programs for Ice Cream, Novelties, and Beverages. Established connectivity with sales, marketing, finance, and operations by building and leading trade / customer marketing and sales planning, category management, forecasting, and sales communication departments of 8 contributors.• Attained national distribution of Turkey Hill ice cream by assessing key competitive vulnerabilities through fact-based selling, growing customers’ category up to 10% and total business 20%.• Built standardized Guidelines for Distribution, Shelving, Merchandising, and Pricing (DSMPs) for all products, achieving disciplined net costs and promoted price points.• Implemented 10% price increase on premium ice cream in highly competitive, price-sensitive category, gaining $7M growth in net sales.• Selected, implemented, and controlled trade promotion management system, enabling transparency in pricing, trade usage, and ROI.• Created and led formal Sales and Operations Planning (S&OP) process, increasing shipment forecast accuracy from 80% to 93% and attaining customer fulfillment rate of 99%.• Ensured timely and accurate communication to customers, sales managers, and broker partners by leading customer support department in height of COVID during unprecedented supply challenges.

Managed and executed $20M of trade programs for Aunt Jemima frozen breakfast and Lender’s bagels; $250M in gross sales nationally.• Commercialized new products, closed distribution voids, and protected distribution through fact-based selling.• Initiated and accomplished product and price changes, ensuring no sales disruption.• Optimized customer promotional spending, growing retail sales 5%.

Supported 5 key consumer packaged goods and healthcare companies.• Negotiated contract with client, securing mutually beneficial long-term service solution.• Identified and executed operational efficiencies and workflows, increasing productivity while reducing costs $50K.• Awarded Associate of the Quarter for delivering profitable ROI on previously negative-performing program.

Managed sales of $300M and promotional spending budgets in-line with brand strategies for US and Canada. Led staff to produce timely, accurate sales communications and collateral for flawless execution of brand plans. Analyzed and managed $15M of trade spending and promotional activities to ensure profitability.• Closed distribution voids, achieving 95% ACV and retained all customers during transition of household and shoe care brands to new owners.• Transitioned shoe care business from Sara Lee to S.C. Johnson during acquisition as sales consultant / lead.• Reviewed and executed all trade contracts, ensuring compliance to company standards and codes of conduct.• Increased inventory turns by reducing slow moving and obsolete stock, saving millions of dollars annually.

Identified and closed distribution voids through category management in food, drug, mass, and dollar stores in US and Canada.• Executed unprecedented 26% price increase in shoe care in declining / shrinking category: High Impact Award, Shoe Care Price Increase.• Regained Endust distribution at Walmart, boosting sales, attributing to sale of brand.• Recaptured TyDBol distribution at Walmart with new innovative, sustainable packaged products; High Impact Award, TyDBol Singles Team.• Achieved record display placements of 25K+ displays in several Endust product launches; High Impact Award, Endust Free Project.• Created customer-specific programs in Endust Free launch, ranking #2 in furniture care category in launch year.• Gained new distribution of TyDBol with Wakefern, securing first-ever end-cap and promotional displays.• Met profits and under spent trade by managing and analyzing trade spending and promotional activities for all North American brands; Outstanding Contributor Award, Team Spirit Award, Ambi Pur Car 3 Team.• Developed and implemented new trade funds tracking system, increasing trade forecast accuracy to 95%.Earlier leadership role: Director, Customer Support and Consumer Affairs, Awards: Golden Kiwi