Cathleen Calkins Email & Phone Number

Managing Specialized's global trademark portfolio and collaborating with brand protection to ensure IP assets are protected. Providing marketing review from a legal perspective, including weighing in on advertising and product claims, truth and transparency, FTC compliance, and fair use, among other things. Coordinating with business leaders to help protect products and innovations, and providing training on how to properly use intellectual property assets in written communications and graphics.

Bend, Oregon Area

Seasoned storyteller and editor, creative copywriter, and digital strategist. My work has been featured in Longreads.com, LA Times, O, The Oprah Magazine, the New York Times, Runner’s World, Backcountry magazine, Risk Management magazine, the Rotarian, the Avalanche Review, Paleo magazine, the Association for Professional Patrollers, VisitBend.com, Air Russia, Mammoth Lakes CVB, Inspirato by American Express, and Adventure Travel Trade Assn., to name a few. I also provide development editing and copy editing for numerous long-form books and eBooks in the health and wellness space, including The Vibrant Mom, The Good Mood Book, and Postpartum.

Bend, Oregon

Directed a team of writers and editors for an in-house agency. Tasked with producing and publishing SEO-rich storytelling, branded web content and marketing collateral, and compelling social media, as well as formulating content strategies for clients.

Bend, Oregon Area

Senior creative writer in the digital space conceptualizing and writing SEO-optimized web content, branding collateral, new product naming, vertical-specific blogs, social media strategies and posts, and style, voice, and brand guidelines. Responsible for developing creative philosophy and content strategies for key storytelling initiatives, and content editing with attention AP style, grammar, tone, consistency, and authenticity.

Review and copy edit courses and course materials for online undergraduate and graduate programs (following CMOC and AMA), including degrees offered by UCLA, Harvard, the University of Maryland, and the University of Charleston, among many others. Collaborate with cross-functional teams to understand the nuances of each university project and craft content for digital marketing of undergraduate programs. Write content for an in-house certified nursing assistant program. Helped establish copy editor style guide and training materials.

Portland, Oregon Area

Built and managed the global brand protection program at KEEN footwear and Chrome Industries, including communications and consumer-facing editorial review for advertising and product claims, transparency, style, grammar, punctuation, FTC/FDA compliance, and fair use. Managed the global IP portfolio and collaborated with designers to help protect product designs and innovations. Also, provided education and training on how to properly use intellectual property assets in written communications and graphics.International Trademark Association's (INTA) Public Information Committee Member (with a seat on the Journalists and General Public Subcommittee) (2016-2018) Created, reviewed, and edited numerous public-facing materials, including Counterfeiting and Sponsored Advertising: 12 Marketing Strategies Brands Use to Attract your Business. Assigned to INTA's Public Information Committee and the Marketing Experts Subcommittee for 2018-2020.

Portland, Oregon, United States

Contract IP paralegal responsible for product name and product claim clearance, as well as clearance of graphics, taglines, and calls to action. Also, assisted in proving fame of trademarks in key jurisdictions throughout the world.

Greater Los Angeles Area

Copy editor for ed2go.com (adult learning website under Cengage's umbrella), including collaborating with subject matter experts to include learning tools that increased engagement with the subject matter.

Greater Los Angeles Area

Provided corporate communications, public relations, and media-related services to clients in adventure-based industries. I conceptualized, developed, designed, and wrote marketing, branding, and business-related copy (digital and print) as well as provided internal and external brand consistency strategies to protect the identity and strength of a brand from the consumer's perspective.

Los Angeles Metropolitan Area

Senior intellectual property paralegal for Los Angeles office managing all aspects of trademark and copyright transactional practice.

Bachelor'S Degree, Institutional Management/Hospitality/Nutrition

Certification - Copyediting

Apa Certificate, Attorney Assistant Training Program (Paralegal)