Cathleen Fitzgerald Lawlor Email & Phone Number

Briarcliff Manor

Create marketing brochures and mailers for agents and homeowners. Cross promote property inventory, company events, open houses, etc. on all social media platforms. Increase exposure and interest running FB Ads and newspaper ads, targeting specific demographics, resulting in quicker sales. Post and upload new listings, photos, videos to be displayed on Company and external websites. Proofread agent remarks and listing information for accuracy. Provide administrative support to Management and Sales Agents including: greeting clients, drafting correspondence, handling heavy telephone and email volume. Prepare legal memorandum of agreements for attorneys, transaction letters and office invoices.

Tarrytown, Ny

Responsible for connecting executive management with new business via telesales campaign. Scheduled meetings and sales appointments. Meetings booked via my campaign increased sales by over 10% when company sales were down 6%. Project manager for developing all aspects of various clients promotional marketing plans.

Yorktown Heights, Ny

Provided administrative support to High School Principal, handled and directed phone calls. Created Continuing Education Course Brochure. Administered LPN Entrance Exams.Registered students and processed payment for courses.Created correspondence and maintained bulletin boards for student/faculty communication.

Hawthorne Ny / New York, Ny

Managed client/DNA interactions and coordinated with pharmaceutical clients to establish advertising, content production guidelines, and schedules. Analyzed and interpreted clients’ results. Recommended changes in programs and media schedules based on performance. Managed external help desk and internal staff of editors, programmers, and senior technical support.

Hawthorne, Ny

Liaison between editorial, production and systems developers. Set production schedules to ensure timely workflow. Established focus groups for usability and beta testing with physicians.Researched and set-up an external technical support call center.

White Plains, Ny / New York, Ny

Managed interactive marketing programs for national advertisers on Prodigy and the Internet. Responsible for 17 accounts in diverse industries (finance, travel, insurance, cosmetics) representing net revenue of more than $3 million.Renewed and expanded accounts and put Prodigy’s first commercial client on the Internet.Targeted messages for direct marketing programs using electronic mail. Developed objectives and strategies for advertising programs and communicated to creative team.Identified and executed promotional campaigns for client opportunities.Developed unique ground breaking relationship marketing program for teenage cosmetics product, resulting in new business.

Public Relations Department

Provided Executive level support to the Vice President and two Directors. Managed complimentary Prodigy Service accounts for over 500 TV, radio and print reporters. Updated and maintained content on home page for Company Intranet page. Coordinated press events for entire company. Compiled news stories from various papers and magazines regarding Prodigy and competitors for distribution. Ensured timely posting of all press releases on Prodigy News and The Prodigy Forum.

Human Resources

Redesigned and negotiated Employee Communication Brochures with vendor, saving the corporation over $12,000. Coordinated all details for contractor and in-house employee training classes, manager courses, and seminars. Managed contracts, reservations and other details pertaining to specific offsite courses offered to management.