Cathline Marshall Email and Phone Number
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As a UX strategist, I am passionate about creating digital products that are not only efficient and accurate but also intuitive and user-friendly. I have extensive tenure in the field of UX strategy, design, and research, working with global F500 and global brands and leading UX teams across different industries and markets worldwide. I hold certifications from Human Factors International, Interaction Design Foundation, and Pace University, and I am an adjunct professor of UX design and research at NYU - SPS.My core competencies include conducting mixed-method research, establishing UX roadmaps and design processes, providing strategic vision and creative direction, and training and mentoring UX professionals. I have successfully delivered UX solutions that improved customer satisfaction, retention, and loyalty, as well as business outcomes, such as subscriptions, revenue, and growth. Some of my key achievements include leading UX research teams at Ernst & Young's Innovation and Design Studio, developing a UX research dashboard for Sirona Medical, and driving UX roadmaps and design thinking workshops at Elsevier. I am a native speaker of English and Japanese, and I also know Braille.
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Senior User Experience ResearcherThe Hcd Experience Jun 2024 - PresentI am a senior researcher for The HCD Group, collaborating with the IRS to enhance various systems for continuous improvement.
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Ux Specialist & InstructorHuman Factors International Jul 2012 - PresentFairfield, Ia, Us -
Lead Senior Ux Strategist/Product Designer/Curriculum Developer/InstructorHuman Factors International Sep 2012 - Mar 2018Fairfield, Ia, Us★ Served in a multi-faceted UX leadership role, responsible for all UX-related aspects of product design and development projects for various F500 enterprise clients, including UX strategy development, UX research and analysis, user testing, and UX training/coaching.★ Developed creative strategy, workflow structure, and design standards to seamlessly translate clients' product/business requirements for B2B and B2C markets into intuitive, responsive, and user-friendly features/functionality.★ Supervised UX design professionals in creating all user scenarios, user journeys, wireframes, UI designs, and prototypes to enable the development of a design system that delivered consistent user experience for clients across various global markets.★ Instructed and coached F500 corporate and government clients on topics such as UX foundations, user-centered analysis, conceptual design, and the science and art of effective web and application design (including accessibility, internationalization, and localization).
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User Experience/Visual Design Adjunct ProfessorNyu - Sps 2007 - PresentNew York, Ny, UsUX Design and Research, Visual Design -
Ux Research LeadCleerly Jun 2023 - Oct 2023Denver, Colorado, UsAs a UX researcher for an innovative startup, my work revolves around exploring and understanding user behaviors, needs, and motivations. The team is dedicated to developing solutions for the early detection of heart disease, leveraging the power of curated AI algorithms. Through rigorous research methodologies, I help guide our design process, ensuring the digital products are not only efficient and accurate but also intuitive and user-friendly. This aligns with their mission to bridge the gap between advanced technology and seamless user experience in the field of healthcare. -
Ux Research Manager- Ernst & YoungEy Innovation & Experience Design Studio May 2022 - Jun 2023★ Provide strategic direction and technical expertise to UX research teams in NYC and Philadelphia, in addition to leading UX design and the development of internal tools and processes.★ Conducted extensive UX research and presented a comprehensive service blueprint and recommendations to improve the internal risk management tool, resulting in company-wide acceptance and significant improvement in user satisfaction across all EY service lines. ★ Train, mentor, and coach team members on UX research best practices and qualitative/quantitative research methodologies to facilitate continuous improvement in team knowledge, productivity, and output quality.
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Ux Research ManagerSirona Medical Dec 2021 - Jun 2022San Francisco, Ca, Us★ Built the UX research function at the start-up Software as a Medical Device firm from the ground up, with accountability for establishing the vision, strategy, processes, metrics, and team structure for all UX research activities.★ Defined and established a comprehensive strategic plan and roadmap to leverage UX research data/insights to inform product design and development activities, resulting in the development of customer-centric features and user-friendly product experiences. ★ Recruited a UX research team member from academia and collaboratively developed a robust, data-driven UX design system and governance framework (including processes, standards, templates, and repositories). ★ Collaborated closely with diverse internal stakeholders and external medical experts (including radiologists, referring physicians, and IT administrators) to gather key insights that informed the buildout of software features that reduced complexity and cognitive load. -
Senior Ux ResearcherEdward Jones Jun 2021 - Dec 2021St. Louis, Mo, Us★ Directed the end-to-end planning and execution of projects to improve the backend interface for financial advisors, with full oversight of UX strategy, research, design, and testing activities.★ Partnered cross-functionally with internal stakeholders, UX designers, and engineers in an Agile environment to gather user insights from surveys and interviews, formulate the UX improvement roadmap, create an atomic design system, and drive task analysis testing.★ Utilized user and stakeholder insights to drive UX improvements that reduced the complexity of the mutual funds testing screen and added features such as e-signatures, resulting in significant time and cost savings. -
Ux Design Manager | Ux Research ManagerElsevier Mar 2018 - May 2021Amsterdam, North Holland, Nl★ Spearheaded strategic planning and execution, OKR development, process/systems improvement, training and mentoring, and thought leadership activities across the UX design and research functions while managing a 10-member team.★ Devised and implemented a comprehensive UX roadmap (including UX design processes, metrics, templates, and standards) to foster UX maturity and reduce complexities and inconsistencies across the company website. ★ Oversaw all UX design and research activities, including surveys, stakeholder and user interviews, task analysis, heuristic and design reviews, A/B testing, card sorting, persona building, benchmark testing, and competitive analysis.★ Recruited, trained, and supervised a multidisciplinary UX team to drive design excellence and customer success across all stages of the user journey using design thinking best practices as well as insights from mixed-method research projects. ★ Leveraged insights from UX research activities to improve users’ mental models, craft and validate user experiences, and optimize UX flows, resulting in continuous improvement in NPS and subscriptions. -
User Experience/Visual Design/Frontend Web Coding (Html Css) InstructorNoble Desktop Dec 2012 - 2015New York, Ny, UsTaught UX Design, UX Fundamentals and UX Research. Created new class, Visual Design for Mobile and Web. I also taught students Beginning and Advanced Front-End Web Development and HTML Emails. Formerly taught Adobe Dreamweaver, and Fireworks. -
Founder | Ux Strategist | Ux DesignerStudio K&M 2006 - 2014★ Established and grew a full-service UX/graphic design and web development studio, with complete ownership of business strategy, client relationship management, UX project management, UX research, operational and financial management, and team building/training.★ Hired, trained, and managed a multidisciplinary team comprising designers, programmers, copywriters, and assistants while providing strategic and creative direction for all client UX projects (covering UX design for web, mobile, print, and eCommerce products).★ Owned and streamlined the entire design cycle (including the creation of sketches, concepts, wireframes, sitemaps, user flows, and clickable prototypes) to deliver lean, responsive, and intuitive design solutions that met both user and business requirements.★ Mentored and coached junior designers on design best practices for multi-touch design on desktop and mobile platforms, in addition to implementing robust processes for delivering solutions and enhancing communication between design and development teams.★ Engaged with C-level leadership and multiple teams in client organizations (including product, marketing, research, engineering, analytics, and operations) to gather quantitative/qualitative data for UX design and development activities.
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ProducerEnigma: The Show 2013 - 2013Managed actors, audiences, ticketing, PR, social media and the press; created branding and the website.
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Adjunct ProfessorPace University 2004 - 2005New York, Ny, UsTaught Web Design Principles to undergraduate students in the computer science program.
Cathline Marshall Skills
Cathline Marshall Education Details
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Uc Santa BarbaraEast Asian Studies -
International Christian UniversityInternational Studies
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University Of OsloInternational Studies
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Ixdf - The Interaction Design FoundationUser Experience And Interaction Design
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Human Factors InternationalHuman Computer Interaction
Frequently Asked Questions about Cathline Marshall
What company does Cathline Marshall work for?
Cathline Marshall works for The Hcd Experience
What is Cathline Marshall's role at the current company?
Cathline Marshall's current role is UX Strategist and Instructor | Certified Usability Analyst.
What is Cathline Marshall's email address?
Cathline Marshall's email address is ca****@****ors.com
What is Cathline Marshall's direct phone number?
Cathline Marshall's direct phone number is +191792*****
What schools did Cathline Marshall attend?
Cathline Marshall attended Uc Santa Barbara, International Christian University, University Of Oslo, Ixdf - The Interaction Design Foundation, Human Factors International.
What are some of Cathline Marshall's interests?
Cathline Marshall has interest in Mac Os And Windows Os, Flinto, Balsamiq, Adobe Dreamweaver, Invision, Swimming, Photoshop, Ted Conferences, Html, Jung Psychology.
What skills is Cathline Marshall known for?
Cathline Marshall has skills like User Experience, Html Css, Marketing And Promotional Activities, Project Management, Creative Direction, Web Design, Web Development, Graphics, Social Media Marketing, Strategic Planning, Curriculum Development, Quality Assurance.
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