Cathline Marshall Email & Phone Number

I am a senior researcher for The HCD Group, collaborating with the IRS to enhance various systems for continuous improvement.

Fairfield, Ia, Us

Fairfield, Ia, Us

★ Served in a multi-faceted UX leadership role, responsible for all UX-related aspects of product design and development projects for various F500 enterprise clients, including UX strategy development, UX research and analysis, user testing, and UX training/coaching.★ Developed creative strategy, workflow structure, and design standards to seamlessly translate clients' product/business requirements for B2B and B2C markets into intuitive, responsive, and user-friendly features/functionality.★ Supervised UX design professionals in creating all user scenarios, user journeys, wireframes, UI designs, and prototypes to enable the development of a design system that delivered consistent user experience for clients across various global markets.★ Instructed and coached F500 corporate and government clients on topics such as UX foundations, user-centered analysis, conceptual design, and the science and art of effective web and application design (including accessibility, internationalization, and localization).

New York, Ny, Us

UX Design and Research, Visual Design

Denver, Colorado, Us

As a UX researcher for an innovative startup, my work revolves around exploring and understanding user behaviors, needs, and motivations. The team is dedicated to developing solutions for the early detection of heart disease, leveraging the power of curated AI algorithms. Through rigorous research methodologies, I help guide our design process, ensuring the digital products are not only efficient and accurate but also intuitive and user-friendly. This aligns with their mission to bridge the gap between advanced technology and seamless user experience in the field of healthcare.

★ Provide strategic direction and technical expertise to UX research teams in NYC and Philadelphia, in addition to leading UX design and the development of internal tools and processes.★ Conducted extensive UX research and presented a comprehensive service blueprint and recommendations to improve the internal risk management tool, resulting in company-wide acceptance and significant improvement in user satisfaction across all EY service lines. ★ Train, mentor, and coach team members on UX research best practices and qualitative/quantitative research methodologies to facilitate continuous improvement in team knowledge, productivity, and output quality.

San Francisco, Ca, Us

★ Built the UX research function at the start-up Software as a Medical Device firm from the ground up, with accountability for establishing the vision, strategy, processes, metrics, and team structure for all UX research activities.★ Defined and established a comprehensive strategic plan and roadmap to leverage UX research data/insights to inform product design and development activities, resulting in the development of customer-centric features and user-friendly product experiences. ★ Recruited a UX research team member from academia and collaboratively developed a robust, data-driven UX design system and governance framework (including processes, standards, templates, and repositories). ★ Collaborated closely with diverse internal stakeholders and external medical experts (including radiologists, referring physicians, and IT administrators) to gather key insights that informed the buildout of software features that reduced complexity and cognitive load.

St. Louis, Mo, Us

★ Directed the end-to-end planning and execution of projects to improve the backend interface for financial advisors, with full oversight of UX strategy, research, design, and testing activities.★ Partnered cross-functionally with internal stakeholders, UX designers, and engineers in an Agile environment to gather user insights from surveys and interviews, formulate the UX improvement roadmap, create an atomic design system, and drive task analysis testing.★ Utilized user and stakeholder insights to drive UX improvements that reduced the complexity of the mutual funds testing screen and added features such as e-signatures, resulting in significant time and cost savings.

Amsterdam, North Holland, Nl

★ Spearheaded strategic planning and execution, OKR development, process/systems improvement, training and mentoring, and thought leadership activities across the UX design and research functions while managing a 10-member team.★ Devised and implemented a comprehensive UX roadmap (including UX design processes, metrics, templates, and standards) to foster UX maturity and reduce complexities and inconsistencies across the company website. ★ Oversaw all UX design and research activities, including surveys, stakeholder and user interviews, task analysis, heuristic and design reviews, A/B testing, card sorting, persona building, benchmark testing, and competitive analysis.★ Recruited, trained, and supervised a multidisciplinary UX team to drive design excellence and customer success across all stages of the user journey using design thinking best practices as well as insights from mixed-method research projects. ★ Leveraged insights from UX research activities to improve users’ mental models, craft and validate user experiences, and optimize UX flows, resulting in continuous improvement in NPS and subscriptions.

New York, Ny, Us

Taught UX Design, UX Fundamentals and UX Research. Created new class, Visual Design for Mobile and Web. I also taught students Beginning and Advanced Front-End Web Development and HTML Emails. Formerly taught Adobe Dreamweaver, and Fireworks.

★ Established and grew a full-service UX/graphic design and web development studio, with complete ownership of business strategy, client relationship management, UX project management, UX research, operational and financial management, and team building/training.★ Hired, trained, and managed a multidisciplinary team comprising designers, programmers, copywriters, and assistants while providing strategic and creative direction for all client UX projects (covering UX design for web, mobile, print, and eCommerce products).★ Owned and streamlined the entire design cycle (including the creation of sketches, concepts, wireframes, sitemaps, user flows, and clickable prototypes) to deliver lean, responsive, and intuitive design solutions that met both user and business requirements.★ Mentored and coached junior designers on design best practices for multi-touch design on desktop and mobile platforms, in addition to implementing robust processes for delivering solutions and enhancing communication between design and development teams.★ Engaged with C-level leadership and multiple teams in client organizations (including product, marketing, research, engineering, analytics, and operations) to gather quantitative/qualitative data for UX design and development activities.

Managed actors, audiences, ticketing, PR, social media and the press; created branding and the website.

New York, Ny, Us

Taught Web Design Principles to undergraduate students in the computer science program.

Ba, East Asian Studies

Ba, International Studies

International Studies

Professional Education, User Experience And Interaction Design

Certified Usability Analyst™, Human Computer Interaction