Visual Merchandising
Responsible in handling 16 stores of Sephora Indonesia (a multibrand retailer focusing in beauty products such as cosmetics, skincare, haircare, body care, etc.)Was in charge of Exclusive Brands (exclusively imported and only available in Sephora store) like Marc Jacobs Beauty, Too Faced, Anastasia Beverly Hills, Foreo, Supergoop, Mario Badescu, Ouai, Briogeo, Percy & Reed, etc.• Direct coordination and reporting to Sephora SEA regional principles and each respective brand… Show more Responsible in handling 16 stores of Sephora Indonesia (a multibrand retailer focusing in beauty products such as cosmetics, skincare, haircare, body care, etc.)Was in charge of Exclusive Brands (exclusively imported and only available in Sephora store) like Marc Jacobs Beauty, Too Faced, Anastasia Beverly Hills, Foreo, Supergoop, Mario Badescu, Ouai, Briogeo, Percy & Reed, etc.• Direct coordination and reporting to Sephora SEA regional principles and each respective brand principles & PICs.• Prepare for all the brands activations (from executing new brand launch to launching new products animation displays)• Monitoring the right fixture quantity, size and type for new brand launch, which is also coordinating with brand's appointed manufacturer before the shipment process - to maintain the timeline for the fixture to arrive on time in stores for brand launch simultaneously.• Prepare all artworks given by principles suitable for Sephora SEA guidelines and fixture type• Create guidelines for in store installations from animations (promotional area - launch pad / endcap / pillar / gondola), planogram update, marketing promotional wobbler, POS, etc.• Maintaining store displays on the floor for monthly check ins accordingly for each stores type & fixtures.• Coordinate with vendors, do QC for prints, installation, mockup, acrylic locator productions before store diplays.• Make monthly e-catalogue pages during pandemic for online shoppers (2020 - resign)• Double role as graphic designer for in stores monthly Thematic display (Gondola / Animation Table / Standee / Endcap) following Global Sephora monthly theme during the pandemic.• Involve in new store openings, coordinating with project team (contractor), operation team, marketing team and brand team.• In charge for store rolling fixtures / brand relocation, whether in stores or move between malls (1-2x each year).• In charge of dismantling brand's fixture and displays for discontinued brands. Show less
