Manager Of Customer Relationship Marketing
Current- Manage firm's CRM platform, including integrating information with other firm systems and ensuring ongoing enhancements to meet evolving business requirements. - Lead CRM software upgrades, overseeing tasks such as developing test cases, conducting user acceptance testing, and collaborating with the IS team and vendor to troubleshoot any issues.- Supervise development of all written CRM protocols and training materials for both CRM and business support teams to standardize data and processes across the firm, ensuring accuracy, completeness and consistency of client and prospective client contact information.- Oversee event list management for events and webinars, collaborating with business support teams to ensure we reach the right audience.- Create and execute comprehensive firmwide communication and training initiatives to encourage CRM utilization and facilitate the introduction of new functionalities.- Integrate contacts into CRM platform for up to 30 new attorney hires annually, which includes conducting CRM overviews.- Offer business support teams reports and data analysis from CRM platform to bolster firm initiatives.- Stay actively involved in ongoing education and research on CRM technology, exploring their applications within a legal setting to accurately evaluate current systems and propose improvements.