Cathrine Burhøj Jerris Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region Of Denmark, Denmark

Business Development and Subscription Manager with focus on business development and optimization as well as customer experience and -management. Specialized in market research, in-depth data analyses and detailed reporting, in order to provide the most usable insights and well thought out tactics for improvement. • Management and further development of BIOPLUS- and KINOPLUSS UNLIMITED in both Denmark and Norway• Research and analyses on new market and growth opportunities for the overall cinema business • Responsible for own Business development projects and support on other major business development projects• Monitoring and performance reporting of core business KPIs• Providing detailed reports and insights, based on in-depth data analyses• Retention, anti-churn and winback - providing analytical insights and tactics for improvement• Development and optimization of acquisition initiatives and onboarding flow• Campaign management and user experience journey

Copenhagen, Capital Region, Denmark

• National roll-out of the cinema subscription product BIOPLUS UNLIMITED and international partial roll-out of KINOPLUSS UNLIMITED In Norway• Research and analyses on new market and growth opportunities for the overall cinema business • Responsible for own Business development projects and support on other major business development projects• Monitoring and performance reporting of core business KPIs• Providing detailed reports and insights, based on in-depth data analyses• Retention, anti-churn and winback - providing analytical insights and tactics for improvement• Development and optimization of acquisition initiatives and onboarding flow• Campaign management and user experience journey

CRM and Marketing Automation manager with focus on lead generation, retention, churn prevention and winback to maximize customer lifetime value. Specialized in the delivery of unique, personalized customer experiences across platforms and devices. • Customer loyalty management • Project management • Digital branding & marketing • Development & execution of E-mail marketing strategy across different customer touchpoints• Paid media strategy, planning, execution and optimization (Facebook ads/Google ads) • Lead generation and retention strategy• Leveraging first party data for targeting and insights through lead generation and -nurturing • Campaign management and user experience journey• Data analysis - Providing analytical insights and tactics for improvement • Gamification & interactive campaigns

• Execution and development of user experience flows – Anniversary, welcome, retention etc. • Responsible for the execution and optimization of the Egmont Publishing loyalty club newsletter. • Campaign- and performance tracking, monitoring, and reporting• Optimization of opt-in strategy and process• Customer loyalty management – NPS utilization project

• Event- and Project management, coordination, and planning • Digital branding and marketing • Campaign management and performance tracking • Communication and coordination with external partners • Budget – Budget development, follow-up, and reporting

Region Sjælland, Danmark

Region Sjælland, Danmark

Region Sjælland, Danmark

Region Sjælland, Danmark

Master'S Degree, Økonomisk Markedsføring

Cand.merc. EMF is a marketing programme focusing on the customer's needs and behavior, as well as on the use of qualitative.

Bachelor'S Degree, Bsc In Business Administration And Organizational Communication

Ha (Kom.) is a bachelor program in business administration and organizational communication, that provides an in-depth understanding.

Highschool, Socialstudies, English And Mathematics

Comenius Programme (European Union Educational Project) Chief Dance Instructor and choreograph (”Grease” in 2012 and ”Skrigerne” in 2013)

Primary School