Managing clients across a multitude of marketing disciplines. Together with specialists and creatives, I am responsible for developing powerful and strategically sound deliverables for our clients, including market analysis and testing, positioning strategies, concept development, activation strategies, campaign execution and more.

Employee of the year 2020- Sole P&L responsibility of Kunde & Co's media/go-to-market team - Sole media/go-to-market lead with responsibility of +10 FTEs (media consultants, project managers and digital performance marketing specialists) - Responsible for leading and developing Kunde & Co's offerings and workflows within go-to-market strategies, media planning, execution and performance analysis across clients.

Responsible for leading and developing Kunde & Co's offerings within go-to-market strategies and media planning across clients. My key focus is to help clients elevate their online- and offline activation by translating business objectives, media data and customer insights into strong go-to-market and media strategies.

Managing a broad portfolio of clients with a key focus on creating media strategies to ensure business & marketing goals. Key qualifications include go-to-market strategies, media planning and campaign activation across channels.

Responsible for the launch and marketing of a new digital platform which served as a key retention project to reduce churn among subscribers across all Bonnier and Benjamin titles in the Nordics.

Conducting qualitative and quantitative studies on consumer behaviour, media behaviour analyses and marketing trend studies. Assisting client managers with key insights and strategic recommendations for media and marketing plans across clients.