* Developing book promotion strategies (covering free and paid promotional initiatives).* Head Book Coach, providing writing support and mindset coaching to new authors, and training/managing other book coaches.* Developmental, line/copy editing, and proofreading non-fiction books.* Weekly sessions with clients over a four-month period to keep them on track and accountable with their book writing goals. For most clients this included re-focusing on their goals, maintaining their vision, confidence-building, and staying accountable and on track with their weekly deadlines.* Most clients took part in additional coaching sessions related to business growth, and personal relationship management issues which were impacting their business.

Worked on a contract basis for two marketing consultancies, plus had my own regular clients. Project managing events, website builds and video production. Brand development, from discovery sessions through to concept, design, delivery, and implementation strategy. Developing marketing, communications, and PR strategies to meet clients' organisational needs/goals. Developing media strategies including recommending appropriate media channels and developing advertising plans and budgets. Developing public relations plans and media relations advice. Creative writing: web content, blogs, social media content, ad copy, articles, press releases, opinion pieces, sales landing pages.Career and Capability Coach During the period after graduating from my coaching diploma, I took on a variety of clients who required coaching around different topics. These included relationship coaching, career coaching, and capability coaching. As a skilled coach, I leveraged a diverse range of coaching techniques and tools to effectively engage with clients and help them tap into their subconscious mind. By creating a safe and supportive environment, I guided clients to identify and address underlying issues, facilitating meaningful and accessible solutions. Through my coaching expertise, I have consistently achieved positive outcomes for clients and cultivated a reputation for excellence in the field.

As the Media Advisor for Queensland, my goal was to secure mainstream media coverage for The Smith Family education charity. They called me ‘The Pitching Queen’, because after they had unsuccessfully pitched The Courier-Mail/News Corp for 10 years, I secured three stories in six months, including a cover and two x 4-page spreads. Developed media relations activity which resulted in regular positioning and profiling of The Smith Family and its work, with coverage appearing across all media, print, broadcast, online and social media (eg Twitter) channels, to drive increased awareness of the organisation among all stakeholders and the general public and accurately promote the issues its work seeks to address. Wrote media releases, alerts, pitches, talking points and media briefings; coaching spokespersons for effective media engagement and debriefing on results. Developed content for external publication on third party channels and materials such as annual report, intranet and newsletters. Speeches, profiles, case studies, articles, blogs for TSF website, LinkedIN, letters to the editor. Built and maintained close network of key media contacts at the state, regional and local level. Supported corporate partners by leveraging their support of TSF through PR and media activities.

My role comprised both marketing and media activities, including brand awareness, media responses, crisis media mitigation, web project management, and multimedia production. Web content management – including identifying popular searched topics, curating contributions, and editing. Marketing, communication, and media/PR plans to meet agreed organisational outcomes and strategic plans. Multimedia development (videos, blogs, websites, e-newsletters, annual report). Increased awareness of RAQ and the services offered; prepared RAQ spokespeople prior to participating in media interviews. Multimedia production, including casting, scriptwriting, and production management of video series for social media. https://www.youtube.com/@victimscounsellingsupports9414  Creation and project management of inaugural Professional Development Masterclass series (engaging overseas presenters, event management, budget management, database management, marketing and promotion to industry/general public). Coordination and preparation of tender responses.

Provided high-level and strategic communication advisory services to project managers and business unit managers for community engagement, potential media coverage (positive and negative), issues management, executive correspondence, public affairs, and stakeholder relationship management. Developed, implemented and advised on communication strategies and procedures to ensure effective relationship outcomes for the region's extensive Roads Program. Drafted executive correspondence, briefing notes and Ministerial parliamentary speech notes. Drafted responses to web/email enquiries, caucus enquiries and media enquiries. Coordinated and implemented community engagement processes for projects in Corridor Management, including liaising with stakeholders and attending public displays. Translating tech concepts into plain English. Prepared newsletters, fact sheets, flyers, advertisements, Q&As, media releases, stakeholder correspondence and letters to elected reps. 6-week project to develop communication toolkit for divisional use - to assist HR and WHS professionals to prepare well targeted, researched and effective communication.

 Contract roles at Citi, UBS and Jones Lang Lasalle as a presentation professional (PowerPoint, Excel). Worked with Mergers & Acquisitions teams to create presentations for pitching acquisition prospects to conglomerate clients. Responsible for depicting complex financial and business concepts including graphics and detailed charts. Translating technical concepts into plain English and graphics. At Citi I was chosen as a resident 'expert', and at UBS I received a 100% ‘clean’ rate on my work and was asked to manage a dedicated team located in a separate satellite working station to service high level projects.

(Left this role for international move)Part of a small team of six account managers and executives, I had a variety of responsibilities across media and marketing – my primary role was as the ‘web specialist’. Project managed clients’ websites in line with business requirements, including conducting usability testing. Identified cross-marketing opportunities across multiple mediums, including newspaper and television. Wrote press releases and used media networks to maximise client exposure in all press mediums. Identified new business opportunities through networking and research; Preparation of tender responses.

As the sole marketing and PR employee for Sea Stradbroke, I was fully responsible for the annual marketing and advertising budget. My focus was on bringing new customers to the ferry in a competitive local market, and attracting new travellers to the Island during off-peak periods. Project management of websites from concept through to go-live including launching the shire’s first online booking system and customer loyalty program. Developed marketing strategy and ad campaigns, including PPC, banner advertising and offline marketing. Complete rebrand (incl change communication), including logo, tagline, full suite of marketing materials, website, audience and staff surveys, workshops, secret shopping, uniforms, signage, and customer service training. Media relations including writing and ‘selling in’ press releases, hosting media tours, TV/film shoot management. Event management of large-scale events held on the ferry and North Stradbroke Island; incl. the inaugural Nth Stradbroke Island Jazz & Blues Festival (now Island Vibe), Straddie Swing Ball, Red Hot Latin Night on the Sea, and sponsored the first RedFest Film Festival. I was personally responsible for the start-up of subsidiary package holiday company, which I subsequently developed into a successful small business employing a full-time booking agent; which resulted in additional revenue for the owners which increased by over 150 times within a short period of 1 year.

Promotion of the Redlands Shire in Queensland (including the Bay Islands and North Stradbroke Island). Created first Redlands Tourism website and managed all copy and content needs of the business.  Media relations including hosting of familiarisation tours for television and newspaper journalists.  Event management (small and large networking and fundraising events).

 Internal re-branding campaign for marketing department, including change management communications strategy and delivery.  Newsletter and client invitation copy. Event management with annual budget of $1 million.

 Designed the company website and created the bank’s new branding. Produced professional promotional materials and developed glossy pitching presentations for clients. Translating financial data and technical concepts into plain English. Organised and conducted training courses in Shanghai and Beijing; taught Chinese staff communication skills and software knowledge necessary to create and deliver effective presentations to clients.