Catharine Sanders Email & Phone Number

• Led marketing strategy for CornerCap Wealth Advisors with $1.1B in assets under management.
• Oversaw multi-channel marketing outreach to keep clients informed on market trends and wealth accumulation best practices.
• Partnered with financial services thought leaders to innovate next generation wealth management solutions.

Atlanta

• Led business strategy for the South region of Edelman's Health sector as a member of region's Executive Leadership Team in addition to directing operations and managing P&L of 16-member Atlanta Health practice.
• Monitored health care trends, legislation and media landscape to set long term vision for sector and execute short term plans that drive client business growth.
• Oversaw marketing plans, client relationships, senior management counsel and budgets for diverse portfolio of pharmaceutical, medical device, public health, health system and consumer health businesses.

• Managed operations of CIMZIA patient access and support program CIMplicity, including Nurse Coaches, Home Health Nurse injection training and administration visits, Specialty Pharmacy integration and pharmacy co-pay.
• Optimized CIMplicity Nurse Support value prop for marketing to patients and HCPs, resulting in 28% persistency lift, while overseeing hub services data feeds to deliver seamless patient record coordination across.
• Built franchise patient value strategy from the ground up and oversaw execution of patient outreach campaigns to build awareness of CIMZIA and CIMplicity, resulting in 700% increase in IBD CRM enrollments year over year.
• Led insights discovery and patient journey evolution to forge engagement pathways with IBD patients via integrated approach to CRM, PR and social media, generating launch / re-launch of 9 marketing programs in one year.
• Formed novel partnerships with advocacy groups to reach patients and influencers to activate potential patients seeking treatment information and options, including pioneering major unmet needs campaign with leading.

• Led 148% business growth and delivered account level profitability that significantly exceeded annual forecast by partnering with advertising, media buying, medical education and other marketing agencies to ensure.
• Counseled senior management on business issues, crisis communications, ongoing business strategy and product positioning to protect brand equity and drive business growth.

• Maximized product profitability while balancing consumer willingness to pay by creating unique out-of-pocket cost management solutions, including differential Q1 co-pay reduction and year-round co-pay offset.
• Derived insights about target through user experience market research / consumer journey analysis and integrated learnings into marketing mix, including behavioral psychology-based CRM strategy.
• Led brand / integrated marketing mix planning to ensure seamless Paid-Owned-Earned-Shared media framework (spokesperson engagement, campaign/message development, crisis response and senior management counsel) while.

• Identified and advanced commercialization strategy and life cycle plans for AndroGel, CREON and Synthroid while evaluating assets complementary to portfolio for in-licensing, co-promotion or acquisition.
• Developed marketing plans that maximized value of mature assets while seeding opportunities for franchise growth, partnering with analytics teams to develop annual / five-year forecasts and financial plans for $2B.
• Built business strategies for new product opportunities developed through internal pipeline, including establishment of payor value proposition and health economics impact and developed business rationale for.

Formerly Solvay Pharmaceuticals

• Ideated marketing strategy that set a mature, $40MM asset on a unique market development path that ultimately led to CREON becoming a $1B asset.
• In the short term, achieved 63% net sales growth, 40% prescription growth, and reached 67% overall market share, accomplished by developing a customer-centric business plan and adapting in a highly dynamic market.
• Managed agencies in developing and implementing campaigns to disseminate brand messages within defined $12MM budget while leading cross-functional team of 17 sub-committees to plan and execute product re-launch.
• Created lifecycle management plan to grow business in collaboration with Clinical and Medical teams, including authoring FDA briefing documents that succeeded in expediting development of new dosage strength of CREON.
• Managed marketing campaigns targeting both healthcare professionals and consumers while also leading market research initiatives to continually evolve customer learnings that informed campaign evolution, in tandem with.

Formerly Solvay Pharmaceuticals

• Promoted products treating Inflammatory Bowel Disease and Cystic Fibrosis products to gastroenterology, other specialty and primary care physicians and mid-level prescribers while driving CREON territory market share.
• Led sales franchise as District Sales Trainer, Training & Development Guest Trainer and Presenter at national sales meetings.

Formerly Solvay Pharmaceuticals

• Served as media spokesperson, developed press materials and managed media training for senior management, while developing media relations / speakers bureau strategy and community relations initiatives to market.
• Worked with product marketing teams to create consumer-friendly website content.

• Cut my teeth in earned media by pitching news stories and gaining share of voice for pharma clients Merial and Pfizer in addition to consumer clients Webvan, Delta Air Lines, Clorox Company and Orkin Pest Control.
• Tapped as right hand consultant to senior leadership at Ketchum to develop strategic brand messaging platforms to differentiate clients from competitors.

Mba, Marketing

M.B.A., Marketing

B.A., English; French

Activities and Societies: Honors Program, Phi Beta Kappa

Keble College, English Literature

Education record