Cat Huynh Email & Phone Number

Los Angeles, California, United States

+ Manage a diverse team of writers, video producers, and social media creatives, catering to 1.2 million followers and one million monthly pageviews, establishing SMN as a global leader in media+ Oversee daily publishing and delivery of editorial and branded content (articles, guides, social content, and original videos) across Los Angeles, San Francisco, and Seattle, ensuring consistency and growth across the West Coast+ Execute hyperlocal content strategies and event coverage, maximizing exposure for each major West Coast city and enhancing brand recognition

Remote

+ Evaluate and review films and television/streaming series to provide strategic, cultural, and creative feedback and ensure authentic AAPI representation.+ Deliver cultural feedback and marketing campaign ideas, and influence Gold House leadership in strategic marketing and publicity initiatives around key creative projects.

Remote

+ Ideated and produced impact storytelling content and brand messaging strategy for the organization’s global network of influencers, including investors, mentors, corporate partners, press and fellows focused on social impact and tech, driving brand awareness and community engagement.+ Developed and introduced global partner marketing strategies and co-marketing plans, producing marketing content for partners and ensuring alignment and consistent positioning in partner campaigns and programs, including UGC, creative assets, messaging toolkits, and press releases.Conceptualized, wrote and distributed engaging stories across multiple channels that resulted in social media growth by 90% and secured 5 major press opportunities all in one year.+ Spearheaded strategic comm campaigns and content strategy for programs and initiatives.+ Drafted, created, and executed all content and strategy for the organization’s social accounts, newsletter, social toolkits, and press releases.

Greater Los Angeles Area

+ Pitched Ad Age's Multicultural Agency of the Year on new business verticals geared toward diversity and social impact, resulting in increased agency revenue. + Liaised weekly with C-Suite agency executives and collaborated with cross-functional teams to develop and execute ideas for go-to-market launches and marketing campaigns, including events, social campaigns, strategic narratives, influencer talent marketing, and PR efforts.+ Created roadmaps and decks for new business verticals, client and partner presentations, and case studies which were integral in securing new agency clients.+ Piloted key projects, including adidas, Google Pixel 3, HBO's Euphoria, NBC’s Good Girls, Ben & Jerry's Justice Remix'd, Amazon Music's Rap Rotation and more.Project Manager and Associate Producer for the 2020 Brown & Black Presidential Forum+ Oversaw the development of programming, creative and marketing for the oldest minority-focused Presidential Forum that streamed on VICE networks, regularly attracting 4 million viewers.+ Directed end-to-end management and planning of the Emmy Award-winning live forum, from development to production, post-production, publicity planning, and led communication syncs between media partners, internal stakeholder teams, clients, and top-running Democratic candidates

Orange County, California Area

+ Headed marketing action plans and strategy recommendations for the agency’s largest client, a healthcare system, overseeing the execution of all digital and social media campaigns.+ Optimized, distilled and conceptualized a variety of complex technical documents and concepts into compelling people-focused stories and content, impactful brand guides, and digital marketing campaigns.+ Raised $30,000 for a local hospital foundation through a Facebook marketing campaign.

Irvine, Calif.

+ Assisted a diverse set of clients in identifying and reaching their online marketing goals by applying best digital marketing practices (SEO, social media, website design and content) for each respective website+ Designed, developed and executed the look and function of web pages, translating clients' needs into their new web presence+ Worked closely with over 40 diverse clients and internal teams to design, develop, quality check and launch each new website+ Managed multiple projects, systems and processes seamlessly to meet internal and client deadlines

Mcnutt Residence Center, Bloomington, Ind.

Served as a mentor and policy enforcer to a floor of 55 first-year residents within the Kelley School of Business Living-Learning Center. My duties included: + Served as resource for floor of 50 students, and coordinated with University supervisors and team of 26 RAs to ensure the safety and success of the third largest dorm in the U.S.+ Planned and executed programs and activities geared toward residents'​ interests and needs+ Worked with staff members in main office to respond to residents and other parties, while completing administrative tasks+ Assisted leadership team of supervisors in social media content and initiatives (Twitter and Snapchat) for McNutt

Bloomington, Ind.

With the film, 'One Day In April',​ as a client for IU PRSSA, I served as the Head of Publicity for the documentary that chronicles Indiana University's annual Little 500 race. My duties included:+ Led team of six that develops and executes a marketing campaign to the local community+ Assisted in brainstorming, strategizing and executing social media content and media pitching+ Coordinated PR events and premiere+ Promoted film through grassroots marketing and media outreach+ Served as liaison between the committee team and the client through weekly follow-up status reportsNotable accomplishments included successfully pitching documentary to various local media outlets, including the Indiana Daily Student, IUSTV, IU Media School, and more, as well as assisting in selling out the documentary's premiere in Bloomington, Ind.

Michigan City, Ind.

Assisted the nonprofit that gives $2.3 million to over 200 local organizations that benefit the local LaPorte County community. My duties:+ Wrote and edited press releases, annual report blurbs and cutlines+ Organized and labeled photograph inventory for annual report+ Created social media campaign that engaged local community+ Filed, labeled and organized financial records and data+ Coordinated annual scholarship awards event

Bloomington, Ind.

As PINK's Campus Representative at IU, I planned, advertised, and executed promotional events on campus to raise awareness of Victoria's Secret PINK brand. My duties included: + Created visual marketing materials and utilized social media outlets (Instagram, Twitter, Facebook) to promote events and products+ Led team of eight volunteers that assisted in promotional events and social media initiatives+ Developed and maintained a positive relationship with the local PINK store and other key figures to achieve corporate goals + Managed a semester budget of $250 for promotional events, resulting in an average of 70 attendees per eventNotable accomplishments as PINK's Representative at IU included achieving a strong, visible social media presence that resulted in an increase of Instagram followers by 91%, Twitter followers by 70%, and Facebook fans by 4%. Indiana was also ranked #5 of 99 schools in PINK's Craziest Campus Showdown, a 5-day voting competition that gave the winning school a free concert.

Bloomington, Ind.

Reported, wrote and live-tweeted current issues and events on campus to a student body of over 40,000. My duties included: + Wrote, edited, and fact-checked stories for the campus and arts beats, according to AP style+ Consistency met deadlines in fast-paced news environment+ Researched and analyzed quantitative and qualitative details of stories with sources and editors to uphold accuracy and integrity of award-winning student newspaper My story "too thin to stay"​ was awarded 'Best Story of the Week' for the month of September 2013.