Jetpack is a consulting firm that helps large and small companies grow by providing senior-level design strategist teams that can identify consumer insights, future foresight, create new product concepts, and map out growth strategies. Client work includes:Working with the head of Consumer Trends and the Advanced Product Concepts team at Fiat-Chrysler to envision future scenarios by studying pockets of the global societies where the “future” already exisits, then studying 2 generations of Americans and identifying core differences that will affect future car choicesTraining the UX team of a biotech startup to conduct ethnographic research and identify key unmet need areas on which to focus new product developmentHelping a large foreign telecom provider gain a first-hand understanding of the digital lifestyles of Americans and mapping out a strategy for entering the US market with their existing products.

Worked with the CFO to explore the viability of an entirely new business. Designed and co-facilitated a series of full-day workshops for a multi-functional executive team to approach the problem from various angles, including:Mocking up potential business models and conducting reverse financial analysisCritiquing the new business’s alignment with a mission statement rooted in science and conservationIdentifying potential partnerships and assessing their fit with the zoo’s brandPrioritizing potential directions based on mission alignment, internal capablities, market growth etc

"Jump helps companies create new businesses and reinvent existing ones. By defining a clear strategy for growth, we help committed leaders unleash the talent of their organizations. And we occasionally change the world in the process." My work included:Helping the VP of Enthusiast Services at Harley-Davidson articulate the principles of strong brand communities and create a strategy for supporting and growing H-D enthusiast communitiesRead the Jump Case Study http://www.jumpassociates.com/harley-davidson-strengthens-its-rider-community.htmlRead the HBR Articlehttp://hbr.org/2009/04/getting-brand-communities-right/ar/1Working with the Product Innovation Team and the VP of Global Product Innovation at Samsung to create insight-based experience concepts, business models, and a technology roadmap for a connected camera. The result was the Android-based Galaxy camera launched in 2012. Read the Jump Case Studyhttp://www.jumpassociates.com/samsung-reinvents-photo-sharing-for-a-connected-world.htmlHelping the VP of Innovation at CIBA Vision, a contact lens maker, identify new opportunities for growth in the highly undifferentiated field of eye care. Read project description below.Designing new go-to-market product concepts and rollout strategies based on consumer research and insights for clients like Diageo, Mars Foods, Colgate-Palmolive, and Samsung

Needfinding is a class that teaches design research methods to undergraduate and graduate Product Design students

Took a series wilderness tours throughout the high-traffic season to maintain wilderness trails, enforce federal wilderness protection laws, provide information and first aid to backcountry visitors, and clear up illegal activity. Learn more: http://www.thesca.org/