Cathy Alavi Email & Phone Number

Hawthorn, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

• Creating a marketing plan, marketing and sales analysis, keyword analysis, marketing budget and sales forecast. • Manage and execute and oversee all marketing campaigns and activities, including but not limited to EDMs, Google Ads, SEO, Link building, social media and etc.• Manage websites, import exporting products, updating prices in bulk and set promotional prices and dates.• Designing landing pages, upsell, cross sell products.• Managing all sales channels including Catch, Kogan and MyDeal etc.• Updating HTML, CSS and JavaScript on the backend of websites when necessary.• Managing Affiliate Marketing Platform, Rakuten, liaison with all affiliates and content writers .• Managing SEO friendly content including, writing, editing, outsourcing website’s content on category pages, blog and brand pages, etc.• Managing keywords planning, position tracking and all on page and off page SEO activities.• Creating and managing promotional pop ups and banners across websites.• Creating reports and dashboard for marketing campaigns to show the ROI, costs and other KPIs.• Furniture purchasing process.Achievements:• Increased online sales, paid and organic users• Customer retention by offering business rewards• Increasing conversion rates by executing promotions when they are exiting the website.• Increase efficiency in managing websites by automating the process.

Melbourne, Australia

• Creating a marketing plan, marketing and sales analysis, keyword analysis, marketing budget and sales forecast.• Creating and managing successful marketing campaigns on Google Ads, Facebook/Instagram.• Improving digital marketing and social media marketing strategies, increasing social media followers, Facebook, Instagram and LinkedIn as well as their engagement.• Managing relationship and liaison with web developers, designers, blog writers guest writers, freelancers, fashion designers, social media influencer and guest stylists.• Building managerial dashboards for marketing and sales using advanced Excel, pivot tables.• Driving the website data analysis and insights to assess the effectiveness of business initiatives and identify opportunities to increase online sales conversion using Google analytics.• Defining, measuring and analyzing key consumer profile/segmentation information. • Creating videos and Ad copy for campaigns.• Defining customer journey mapping, and audience segmentation.• Maintenance and development of activity dashboards that reflect strategy across channels.• Managing website on Shopify for content management, promotional purposes, creating reports.• Implementing SEO techniques, improving website rank on google and backlink building.• Keyword analysis, increasing google search visibility for keywords• Implementing SEO techniques, Writing SEO Friendly content for each page.

Tehran Province, Iran

• Setting sales targets for sales teams, controlling sales team, preparing sales forecasts and budgets, Monitoring sales volume, revenues and costs against forecasts.• Monitoring customer behaviors to identify areas of opportunity to drive sales.• Generating new product ideas, identifying product features that need to be changed to meet customer needs.• Writing & executing SQL queries to extract required data for calculations/analysis.• Competitor analysis and market trends research, developing RTM and GTM strategies.• Monitoring sales performance and work with the sales team to adjust tactics in order to achieve sales targets.• Building various monthly/quarterly reports and dashboards using Excel, Power BI.• Responsible for the website and its administration support, including processing of invoice payment and accruals, monthly reporting.• Translating data into human insights and stories which drive change in digital marketing strategy.• Managing the relationships with all relevant associations to ensure ongoing engagement with the brand, developing customer loyalty and engagement plans such as sponsoring charities etc.• Providing comprehensive cost analysis & budget management of marketing activities, using different scenarios with cost of doing business plans.• Planning execution of brand campaigns across social and consumer facing digital channels.• Lead, nurture and manage key stakeholder relationships with external agencies.• Achievements:• Increased the client’s page view by 5%.• Increased sales volume by 16% about 580K AUD per month, through building a team to identify three types of customers.• Introduced new ways of presenting promotion and product baskets, clustering promotion baskets.

Tehran Province, Iran

• Overseeing and driving forward marketing agenda; including projects to deliver channel plans, event activations, through digital media campaigns.• Working with SQL Data bases to extract and integrate Data to make changes on clients App or making Reports to solve their problems using T-SQL programming.• Building managerial dashboards for sales and marketing managers using SQL server, Excel.• Liaising with specialists across the business to understand processes, timelines, delivery requirements and potential risks.• Ensuring learnings and recommendations for improvement are relayed to all relevant stakeholders during and post project delivery.• Working with the Digital Marketing and Customer Retention in the delivery of projects.• Implementing Digital network to enable content to be managed centrally.• Managing full project lifecycle, schedules, scope, and financial management.• Participating in the New Product Development Process and own responsibility for identifying and managing new product launches (ERP systems) and go-to-market planning.• Tracking performance (market share, sales, expenses and profitability) of campaigns KPIs.• Create monthly marketing reports and track the overall performance of marketing campaigns.• Projects:• Digital and social media campaign for brand awareness• Successful marketing campaigns for ERP systems to acquire key customers such as BHS company, Mapna Group, MANZ Dairy company, SIN Glue company and etc.

Tehran Province, Iran

• Collaborate with product managers to develop the value proposition for the products.• Executing innovative strategies and marketing plans to drive awareness and product development.• Implementing SEO techniques for the websites to get higher rank.• Learning from customer feedback,behavioural data,and analytics to develop a customer experience.• Campaign management - manage multi-channel campaigns, to deliver marketing-qualified-leads to sales for follow up. Measure progress and change tactics in response to data.• Content marketing and regular communications - Planning, managing and delivering the content strategy for the sales team to distribute information and insights to advisers, prospects and other.• Manage collateral and web – Maintaining relevant pages on the public website, campaign-specific web pages, brochures, flyers, adviser point-of-sale collateral such as posters, etc

Master Of Business Administration - Mba, Marketing, 17/20

Bachelor'S Degree, Industrial Engineering, 18/20