Incrementum Marketing is a marketing firm which provides data-driven, strategic information to assist businesses growth. Products/ Services provided: Data mining, monthly consumer surveying, trend/market analysis, market channel success/failure, competitive analysisIncrementum provides three data driven deliverables. ➢ VOICE (Valuable Opinions in Consumer Experience) - Data collection through standardized consumer surveying. ➢ CUSTOM - Data collection through customized surveys. ➢ DATA MINING - Mined client’s existing database: identify seasonality, trend consumer attrition, identify at which point achieve success/failure for product/consumer life cycle. -Deliverables: survey design (if applicable), data cross-tabulation, PowerPoint deck with results and strategic action items, routine one-on-one consult with client to discuss data and action items.

Having spent a number of years consulting and working alongside large corporations, I stepped away for a period of time, but remained active in multiple capacities:1. Consulting: Several data-driven studies for various companies measuring success/growth, trending data, and identifying key performance indicators.2. Volunteer: Multiple volunteer roles as well as a board member position.3. Freelance Writing: On numerous occasions wrote articles for a local magazine.4. Project Management: Acted as interim marketing manager for multi-location church. This responsibility included developing an internal website to streamline marketing requests and improve brand recognition.

Sprint, global telecommunications organization, Kansas City, KS- Analysis & Projection - Responsible for projecting project success or failure through evaluation of historical data. Final report shared between executive teams between Sprint and Wholesale Market Partner.- Project Management and Development - Responsible for ‘cradle to grave’ project including: website design and launch, company data deliverables to upper management, weekly presentation to Sprint VPs.- Leadership Experience - Primary contact between: data management team (developers), operations, network, customer service and wholesale team.- Contract Work - Assisted on negotiation of contract for Wholesale Market Partner and Sprint bundled package services. Projects included: assessing feasibility with network/operations, data deliverables, contracts or terms/conditions for Sprint operations & pricing.

Service Management Group (SMG), marketing research firm specializing in customer and employee satisfaction research, Kansas City, MO- Project Management & Development - Responsible for all aspects of project including maintaining & creating project timeline between SMG and client, survey development (through qualitative analysis), data collection, data reports. Managed all supplier relationships.- Budget Management - Responsible for forecasting the following year’s project budget as well as maintaining existing budget and supplying monthly/quarterly client invoicing.- Results Interpretation - Responsible for presenting client with statistical and data tabulations obtained through quantitative analysis. Also responsible for presenting results to client’s Executive Management team. Results presentation often included consulting with client on best practices to implement as a result of data findings.- Managed Client Relationship - Primary contact for client throughout program.- Leadership Experience - Responsible for the career development of several Project Coordinators who assisted in project reporting, programming, data mining, hotline calls, etc.

Ipsos-NPD (formerly of the NPD Group), market research firm. Sole client was The Procter & Gamble Company. Research performed ranged from, concept testing, product testing, brand equity analysis, usage and attitude, pricing sensitivity, paired comparison, and segmentation. Methodologies include Internet, mail, CATI (Computer Aided Telephone Interviewing), IVR (Internal Voice Recall), Omnibus. Cincinnati, OH- Survey Design & Deliverable Management - Designed questionnaire including both coding and keypunch for data programmers. Acquired market share data used in creating survey tool and to conduct back-end analysis. Responsible for client deliverables.- Third Party Supplier Management - Worked with suppliers in Italy, Japan, Germany, UK & Mexico. Much of this work included coordinating questionnaire translations, data deliverables and maintaining primary point of contact for all questions.- Client Management - Once the study was sold, became primary source of contact for client. Discussed research questions and how they could best be addressed. Updated client of study status, answered any questions regarding deliverable (primarily data tables.)- Q3RDB Lead User (Procter & Gamble’s database tool for designing questionnaires) - Designated Q3RDB expert for entire company. Responsible for training all project directors and account executives on tool as well as integrating all new updates from P&G. Fielded all questions/problems for company.- Responsible for Learning ALL P&G Standards for Testing in CPG Market - included learning standard response lists, question text, questionnaire format for standard concept and product testing.- Experience In the Following Categories - paper towel, toilet paper, facial tissue, pre-moistened wipes, feminine sanitary protection, cosmetics, pet food, oral care, club stores, fine jewelry, residential and commercial paint products.

Schaeffer’s Investment Research, investment publisher specializing in stock options recommendations. Cincinnati, OH- Managed Database - Maintained database including: data integrity, updated and reviewed customer profiles, as well as utilized Microsoft Access to link databases and clean.- Data Analysis - Performed market and product life cycle analysis as well as target market analysis. Included identifying product entrance and exit strategies and an emphasis on identifying key customers in emerging markets.- Market Analysis - Analyzed profitability of marketing channels including: direct mail, email, web based marketing.