Cathy Basheer Email & Phone Number

I have an extensive FMCG experience involving strong entrepreneurial and interpersonal skills with 11 years of extensive track record.FMCG categories include: Baby food and dairies (milk formula), fruit derived products (jams, juices), beverages and personal care products.Major Tasks and Field of Experience:-Business development of new market/ region/ channel/ portfolio-Manage budget, Performance tracking, Marketing plan and P&L-Brand Marketing, Trade Marketing and Distribution.-Preparing and implementing of commercial strategy of product lines.-Manage distributors and key customers.-A&P management and analysis to ensure sustainable efficiency.-Develop new product strategies, pricing and launch plan.-Proven initiative in expanding into new regions and cultivating major accounts, -exceeding set targets.Core competencies include: Strong leadership, Strategic business planning, Analytical skills, Trade marketing, Project management, Problem solving, Distribution management.

Listed skills include Market Planning, Trade Marketing, Fmcg, Forecasting, and 27 others.